Russian presidential election 2018: presidential debates and the Youtube audience

Detalhes bibliográficos
Autor(a) principal: Moraes, Thiago Perez Bernardes de
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: por
Título da fonte: Cadernos de Comunicação (Online)
Texto Completo: http://periodicos.ufsm.br/ccomunicacao/article/view/34674
Resumo: This paper presents five hypotheses regarding the Russian presidential election of (2018) and the use of Youtube: a) Putin was probably the most popular candidate; (b) possibly the debates affected the interest in candidates; (c) possibly the debates have distinctly affected interest in candidates; (d) the last debate (close to D-day) was possibly the one that generated the most hits; (e) possibly, searches on YouTube had little effect on voting intentions. The results corroborate the hypothesis and point to a Russian political cyberspace that acts as a counterweight to the candidates' lack of space in the mass media.
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spelling Russian presidential election 2018: presidential debates and the Youtube audienceElecciones presidenciales de Rusia, 2018: debates presidenciales y la audiencia de YoutubeEleição Presidencial da Rússia em 2018: debates presidenciais e a audiência no YoutubeRussiapresidential elections2018YoutubeRusiaelecciones presidenciales2018YouTubeRússiaeleições presidenciais2018YoutubeThis paper presents five hypotheses regarding the Russian presidential election of (2018) and the use of Youtube: a) Putin was probably the most popular candidate; (b) possibly the debates affected the interest in candidates; (c) possibly the debates have distinctly affected interest in candidates; (d) the last debate (close to D-day) was possibly the one that generated the most hits; (e) possibly, searches on YouTube had little effect on voting intentions. The results corroborate the hypothesis and point to a Russian political cyberspace that acts as a counterweight to the candidates' lack of space in the mass media.Este artículo presenta cinco hipótesis sobre la elección presidencial rusa de (2018) y el uso de Youtube: a) Putin fue probablemente el candidato más popular; (b) posiblemente los debates afectaron el interés en los candidatos; (c) posiblemente los debates hayan afectado claramente el interés en los candidatos; (d) el último debate (cercano al día D) fue posiblemente el que generó la mayor cantidad de visitas; (e) posiblemente, las búsquedas en YouTube tuvieron poco efecto en las intenciones de voto. Los resultados corroboran las hipótesis y apuntan a un ciberespacio político ruso que actúa como contrapeso a la falta de espacio de los candidatos en los medios de comunicación.Este trabalho traz cinco hipóteses sobre a eleição presidencial russa de (2018) e o padrão de uso do Youtube: a) Putin provavelmente foi o candidato mais popular; (b) possivelmente os debates afetaram o interesse por candidatos; (c) possivelmente os debates pressões distintas no interesse por candidatos; (d) o último debate (próximo ao dia D) possivelmente foi o que mais gerou acessos; (e) possivelmente, as buscas no Youtube afetaram pouco as intenções de voto. Os resultados corroboram as hipóteses e apontam para um ciberespaço político russo que age como contrapeso à falta de espaço dos candidatos nos meios de comunicação de massa.Universidade Federal de Santa Maria2020-10-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionQuase experimento naturalapplication/pdfhttp://periodicos.ufsm.br/ccomunicacao/article/view/3467410.5902/2316882X34674Cadernos de Comunicação; v. 24 n. 2 (2020)2316-882X1677-9061reponame:Cadernos de Comunicação (Online)instname:Universidade Federal de Santa Maria (UFSM)instacron:UFSMporhttp://periodicos.ufsm.br/ccomunicacao/article/view/34674/pdfCopyright (c) 2020 Cadernos de Comunicaçãoinfo:eu-repo/semantics/openAccessMoraes, Thiago Perez Bernardes de2021-02-19T20:22:02Zoai:ojs.pkp.sfu.ca:article/34674Revistahttps://periodicos.ufsm.br/ccomunicacaoPUBhttps://periodicos.ufsm.br/ccomunicacao/oaiflavilisboa@gmail.com||flavilisboa@gmail.com2316-882X1677-9061opendoar:2021-02-19T20:22:02Cadernos de Comunicação (Online) - Universidade Federal de Santa Maria (UFSM)false
dc.title.none.fl_str_mv Russian presidential election 2018: presidential debates and the Youtube audience
Elecciones presidenciales de Rusia, 2018: debates presidenciales y la audiencia de Youtube
Eleição Presidencial da Rússia em 2018: debates presidenciais e a audiência no Youtube
title Russian presidential election 2018: presidential debates and the Youtube audience
spellingShingle Russian presidential election 2018: presidential debates and the Youtube audience
Moraes, Thiago Perez Bernardes de
Russia
presidential elections
2018
Youtube
Rusia
elecciones presidenciales
2018
YouTube
Rússia
eleições presidenciais
2018
Youtube
title_short Russian presidential election 2018: presidential debates and the Youtube audience
title_full Russian presidential election 2018: presidential debates and the Youtube audience
title_fullStr Russian presidential election 2018: presidential debates and the Youtube audience
title_full_unstemmed Russian presidential election 2018: presidential debates and the Youtube audience
title_sort Russian presidential election 2018: presidential debates and the Youtube audience
author Moraes, Thiago Perez Bernardes de
author_facet Moraes, Thiago Perez Bernardes de
author_role author
dc.contributor.author.fl_str_mv Moraes, Thiago Perez Bernardes de
dc.subject.por.fl_str_mv Russia
presidential elections
2018
Youtube
Rusia
elecciones presidenciales
2018
YouTube
Rússia
eleições presidenciais
2018
Youtube
topic Russia
presidential elections
2018
Youtube
Rusia
elecciones presidenciales
2018
YouTube
Rússia
eleições presidenciais
2018
Youtube
description This paper presents five hypotheses regarding the Russian presidential election of (2018) and the use of Youtube: a) Putin was probably the most popular candidate; (b) possibly the debates affected the interest in candidates; (c) possibly the debates have distinctly affected interest in candidates; (d) the last debate (close to D-day) was possibly the one that generated the most hits; (e) possibly, searches on YouTube had little effect on voting intentions. The results corroborate the hypothesis and point to a Russian political cyberspace that acts as a counterweight to the candidates' lack of space in the mass media.
publishDate 2020
dc.date.none.fl_str_mv 2020-10-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Quase experimento natural
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://periodicos.ufsm.br/ccomunicacao/article/view/34674
10.5902/2316882X34674
url http://periodicos.ufsm.br/ccomunicacao/article/view/34674
identifier_str_mv 10.5902/2316882X34674
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv http://periodicos.ufsm.br/ccomunicacao/article/view/34674/pdf
dc.rights.driver.fl_str_mv Copyright (c) 2020 Cadernos de Comunicação
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Cadernos de Comunicação
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Maria
publisher.none.fl_str_mv Universidade Federal de Santa Maria
dc.source.none.fl_str_mv Cadernos de Comunicação; v. 24 n. 2 (2020)
2316-882X
1677-9061
reponame:Cadernos de Comunicação (Online)
instname:Universidade Federal de Santa Maria (UFSM)
instacron:UFSM
instname_str Universidade Federal de Santa Maria (UFSM)
instacron_str UFSM
institution UFSM
reponame_str Cadernos de Comunicação (Online)
collection Cadernos de Comunicação (Online)
repository.name.fl_str_mv Cadernos de Comunicação (Online) - Universidade Federal de Santa Maria (UFSM)
repository.mail.fl_str_mv flavilisboa@gmail.com||flavilisboa@gmail.com
_version_ 1809463999781142528

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