Symbolic appropriations of Northeastern identity: Juliette’s representation in encouraging the consumption of cosmetics

Detalhes bibliográficos
Autor(a) principal: Álvares da Trindade, Thiago
Data de Publicação: 2023
Outros Autores: Nogueira Rangel, Leandro
Tipo de documento: Artigo
Idioma: por
Título da fonte: Cadernos de Comunicação (Online)
Texto Completo: http://periodicos.ufsm.br/ccomunicacao/article/view/75411
Resumo: The article discusses the symbolic appropriations of Juliette Freire, winner of Big Brother Brasil 2021, by the brand L’Occitane to promote the Mandacaru cosmetics line. The aim is to present the transformation of the participant into a digital influencer based on the visibility created by traditional and digital media. The analysis is based on the contributions of Sennet (2001), Campanella (2018), Van Krieken (2012) and Drissens (2014). Thus, it is understood that her image is used as a representation of the Northeastern identity, corroborating to encourage the consumption of products and services of her sponsors.
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spelling Symbolic appropriations of Northeastern identity: Juliette’s representation in encouraging the consumption of cosmeticsApropiaciones simbólicas de la identidad nordestina: la representación de Juliette en el fomento del consumo de cosméticosApropriações simbólicas da identidade nordestina: a representação de Juliette no incentivo ao consumo de cosméticosPublipostsNordestinosReconhecimentoPublipostsNororientalesReconocimientoPublipostsNortheasternersRecognitionThe article discusses the symbolic appropriations of Juliette Freire, winner of Big Brother Brasil 2021, by the brand L’Occitane to promote the Mandacaru cosmetics line. The aim is to present the transformation of the participant into a digital influencer based on the visibility created by traditional and digital media. The analysis is based on the contributions of Sennet (2001), Campanella (2018), Van Krieken (2012) and Drissens (2014). Thus, it is understood that her image is used as a representation of the Northeastern identity, corroborating to encourage the consumption of products and services of her sponsors.El artículo discute las apropiaciones simbólicas de Juliette Freire, ganadora del Gran Hermano Brasil 2021, por parte de la marca L’Occitane para promocionar la línea de cosméticos Mandacaru. Busca presentar la transformación del participante en uma digital influencer a partir de la visibilidad creada por los medios tradicionales y digitales. El análisis se basa en los aportes de Sennet (2001), Campanella (2018), Van Krieken (2012) y Drissens (2014). Así, se entiende que su imagen es utilizada como representación de la identidad nororiental, corroborando para incentivar el consumo de productos y servicios de sus patrocinadores.O artigo discute as apropriações simbólicas de Juliette Freire, vencedora do Big Brother Brasil 2021, pela marca L’Occitane para promover da linha de cosméticos Mandacaru. Busca-se apresentar a transformação da participante em influenciadora digital a partir da visibilidade criada pela mídia tradicional e digital. A análise é feita com base nas contribuições de Sennet (2001), Campanella (2018), Van Krieken (2012) e Drissens (2014). Assim, entende-se que sua imagem é usada como representação da identidade nordestina, corroborando para o incentivo no consumo de produtos e serviços de seus patrocinadores.Universidade Federal de Santa Maria2023-12-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://periodicos.ufsm.br/ccomunicacao/article/view/7541110.5902/2316882X75411Cadernos de Comunicação; v. 27 n. 3 (2023): 2316-882X1677-9061reponame:Cadernos de Comunicação (Online)instname:Universidade Federal de Santa Maria (UFSM)instacron:UFSMporhttp://periodicos.ufsm.br/ccomunicacao/article/view/75411/62868http://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessÁlvares da Trindade, ThiagoNogueira Rangel, Leandro2023-12-25T11:35:56Zoai:ojs.pkp.sfu.ca:article/75411Revistahttps://periodicos.ufsm.br/ccomunicacaoPUBhttps://periodicos.ufsm.br/ccomunicacao/oaiflavilisboa@gmail.com||flavilisboa@gmail.com2316-882X1677-9061opendoar:2023-12-25T11:35:56Cadernos de Comunicação (Online) - Universidade Federal de Santa Maria (UFSM)false
dc.title.none.fl_str_mv Symbolic appropriations of Northeastern identity: Juliette’s representation in encouraging the consumption of cosmetics
Apropiaciones simbólicas de la identidad nordestina: la representación de Juliette en el fomento del consumo de cosméticos
Apropriações simbólicas da identidade nordestina: a representação de Juliette no incentivo ao consumo de cosméticos
title Symbolic appropriations of Northeastern identity: Juliette’s representation in encouraging the consumption of cosmetics
spellingShingle Symbolic appropriations of Northeastern identity: Juliette’s representation in encouraging the consumption of cosmetics
Álvares da Trindade, Thiago
Publiposts
Nordestinos
Reconhecimento
Publiposts
Nororientales
Reconocimiento
Publiposts
Northeasterners
Recognition
title_short Symbolic appropriations of Northeastern identity: Juliette’s representation in encouraging the consumption of cosmetics
title_full Symbolic appropriations of Northeastern identity: Juliette’s representation in encouraging the consumption of cosmetics
title_fullStr Symbolic appropriations of Northeastern identity: Juliette’s representation in encouraging the consumption of cosmetics
title_full_unstemmed Symbolic appropriations of Northeastern identity: Juliette’s representation in encouraging the consumption of cosmetics
title_sort Symbolic appropriations of Northeastern identity: Juliette’s representation in encouraging the consumption of cosmetics
author Álvares da Trindade, Thiago
author_facet Álvares da Trindade, Thiago
Nogueira Rangel, Leandro
author_role author
author2 Nogueira Rangel, Leandro
author2_role author
dc.contributor.author.fl_str_mv Álvares da Trindade, Thiago
Nogueira Rangel, Leandro
dc.subject.por.fl_str_mv Publiposts
Nordestinos
Reconhecimento
Publiposts
Nororientales
Reconocimiento
Publiposts
Northeasterners
Recognition
topic Publiposts
Nordestinos
Reconhecimento
Publiposts
Nororientales
Reconocimiento
Publiposts
Northeasterners
Recognition
description The article discusses the symbolic appropriations of Juliette Freire, winner of Big Brother Brasil 2021, by the brand L’Occitane to promote the Mandacaru cosmetics line. The aim is to present the transformation of the participant into a digital influencer based on the visibility created by traditional and digital media. The analysis is based on the contributions of Sennet (2001), Campanella (2018), Van Krieken (2012) and Drissens (2014). Thus, it is understood that her image is used as a representation of the Northeastern identity, corroborating to encourage the consumption of products and services of her sponsors.
publishDate 2023
dc.date.none.fl_str_mv 2023-12-25
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://periodicos.ufsm.br/ccomunicacao/article/view/75411
10.5902/2316882X75411
url http://periodicos.ufsm.br/ccomunicacao/article/view/75411
identifier_str_mv 10.5902/2316882X75411
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv http://periodicos.ufsm.br/ccomunicacao/article/view/75411/62868
dc.rights.driver.fl_str_mv http://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Santa Maria
publisher.none.fl_str_mv Universidade Federal de Santa Maria
dc.source.none.fl_str_mv Cadernos de Comunicação; v. 27 n. 3 (2023):
2316-882X
1677-9061
reponame:Cadernos de Comunicação (Online)
instname:Universidade Federal de Santa Maria (UFSM)
instacron:UFSM
instname_str Universidade Federal de Santa Maria (UFSM)
instacron_str UFSM
institution UFSM
reponame_str Cadernos de Comunicação (Online)
collection Cadernos de Comunicação (Online)
repository.name.fl_str_mv Cadernos de Comunicação (Online) - Universidade Federal de Santa Maria (UFSM)
repository.mail.fl_str_mv flavilisboa@gmail.com||flavilisboa@gmail.com
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