O patrimônio cultural e gráfico: inventário de identidades visuais da indústria de Ijuí/RS do século XX
Autor(a) principal: | |
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Data de Publicação: | 2024 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Manancial - Repositório Digital da UFSM |
Texto Completo: | http://repositorio.ufsm.br/handle/1/32024 |
Resumo: | Reflecting on cultural heritage and design brings us closer to a common characteristic of these areas: identities. In this study, the inventory of graphic assets is related to the visual identities of the industry in Ijuí/RS, a city located in the northwest of Rio Grande do Sul, which throughout the 20th century faced the expansion of commerce and factory production, occurring at a time when there was already a regional and national consumer market. These industries needed to be identified due to market needs, leading each sector to gain an identity according to what was offered to its public. The consultation takes place in the documentary collection safeguarded by the Museu Antropológico Diretor Pestana, part of the Ijuí Collection, which maintains records of part of this visual memory in materials corresponding to the city's economy. From the delimited temporal cut and the identification of where to locate such records, a methodology was established to assist in the construction of an inventory form to develop analyses related to the visual identities of the industry in Ijuí, enabling the construction of a catalog that will gather information on this investigated theme. The methodology identified as "Research in History of Design from Printed Materials Collections" aided in discussions and reflections related to the recognition and valorization of local graphic heritage, presenting them as artifacts that reflect the identities of the time and place in which they were produced. The catalog, which gathers information and presents the research results materialized through the Graduate Program in Cultural Heritage (UFSM), in the Research Line of History and Cultural Heritage, highlights the concentration of analyses regarding the visual identities of the eleven industries of Ijuí/RS from the 20th century, duly identified based on conceptual classifications of brands, referencing their history and emphasizing their connection with the local production context. |
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O patrimônio cultural e gráfico: inventário de identidades visuais da indústria de Ijuí/RS do século XXCultural and graphic heritage: inventory of visual identities of the industry in Ijuí/RS in the 20th centuryPatrimônio culturalPatrimônio gráficoInventárioIdentidade visualCultural heritageGraphic heritageInventoryVisual identityCNPQ::CIENCIAS HUMANAS::HISTORIAReflecting on cultural heritage and design brings us closer to a common characteristic of these areas: identities. In this study, the inventory of graphic assets is related to the visual identities of the industry in Ijuí/RS, a city located in the northwest of Rio Grande do Sul, which throughout the 20th century faced the expansion of commerce and factory production, occurring at a time when there was already a regional and national consumer market. These industries needed to be identified due to market needs, leading each sector to gain an identity according to what was offered to its public. The consultation takes place in the documentary collection safeguarded by the Museu Antropológico Diretor Pestana, part of the Ijuí Collection, which maintains records of part of this visual memory in materials corresponding to the city's economy. From the delimited temporal cut and the identification of where to locate such records, a methodology was established to assist in the construction of an inventory form to develop analyses related to the visual identities of the industry in Ijuí, enabling the construction of a catalog that will gather information on this investigated theme. The methodology identified as "Research in History of Design from Printed Materials Collections" aided in discussions and reflections related to the recognition and valorization of local graphic heritage, presenting them as artifacts that reflect the identities of the time and place in which they were produced. The catalog, which gathers information and presents the research results materialized through the Graduate Program in Cultural Heritage (UFSM), in the Research Line of History and Cultural Heritage, highlights the concentration of analyses regarding the visual identities of the eleven industries of Ijuí/RS from the 20th century, duly identified based on conceptual classifications of brands, referencing their history and emphasizing their connection with the local production context.Refletir sobre o patrimônio cultural e o design nos aproxima de uma característica comum dessas áreas: as identidades. Neste estudo, o inventário dos bens gráficos relaciona-se com as identidades visuais da indústria de Ijuí/RS, cidade localizada no noroeste do Rio Grande do Sul, que ao longo do século XX se deparou com a expansão do comércio e a produção fabril, o que ocorreu em um momento em que já existia um mercado consumidor regional e nacional. Tais indústrias precisavam ser identificadas por necessidades mercadológicas, fazendo com que cada setor ganhasse uma identidade de acordo com aquilo que era oferecido ao seu público. A consulta ocorre no acervo documental salvaguardado pelo Museu Antropológico Diretor Pestana, presente na Coleção Ijuí, o qual mantém os registros de parte dessa memória visual em materiais correspondentes à economia da cidade. A partir do recorte temporal delimitado e da identificação de onde localizar tais registros, foi estabelecida uma metodologia que auxiliasse na construção de ficha de inventário para desenvolver análises referentes às identidades visuais da indústria de Ijuí, possibilitando a construção de um catálogo que reunirá as informações sobre essa temática investigada. A metodologia identificada como "Pesquisa em História do Design a partir de Acervos de Materiais Impressos" auxiliou nas discussões e reflexões relacionadas ao reconhecimento e à valorização do patrimônio gráfico local, apresentando-os como artefatos que refletem as identidades da época e do local em que foram produzidos. O catálogo, que reúne informações e apresenta o resultado da pesquisa materializada por meio do Programa de Pós-Graduação em Patrimônio Cultural (UFSM), na Linha de Pesquisa História e Patrimônio Cultural, evidencia a concentração das análises referente às identidades visuais das onze indústrias de Ijuí/RS do século XX devidamente identificadas a partir das classificações conceituais de marcas, referenciando o seu histórico e ressaltando a sua ligação com o contexto de produção local.Universidade Federal de Santa MariaBrasilHistóriaUFSMPrograma de Pós-Graduação em Patrimônio CulturalCentro de Ciências Sociais e HumanasBorin, Marta Rosahttp://lattes.cnpq.br/5887358764231724Pons, Mônia Elisa DiasLinden, Júlio Carlos de Souza van derSouza, Fabricio de2024-06-12T14:20:02Z2024-06-12T14:20:02Z2024-04-12info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://repositorio.ufsm.br/handle/1/32024porAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessreponame:Manancial - Repositório Digital da UFSMinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSM2024-06-12T14:20:02Zoai:repositorio.ufsm.br:1/32024Biblioteca Digital de Teses e Dissertaçõeshttps://repositorio.ufsm.br/ONGhttps://repositorio.ufsm.br/oai/requestatendimento.sib@ufsm.br||tedebc@gmail.comopendoar:2024-06-12T14:20:02Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM)false |
dc.title.none.fl_str_mv |
O patrimônio cultural e gráfico: inventário de identidades visuais da indústria de Ijuí/RS do século XX Cultural and graphic heritage: inventory of visual identities of the industry in Ijuí/RS in the 20th century |
title |
O patrimônio cultural e gráfico: inventário de identidades visuais da indústria de Ijuí/RS do século XX |
spellingShingle |
O patrimônio cultural e gráfico: inventário de identidades visuais da indústria de Ijuí/RS do século XX Souza, Fabricio de Patrimônio cultural Patrimônio gráfico Inventário Identidade visual Cultural heritage Graphic heritage Inventory Visual identity CNPQ::CIENCIAS HUMANAS::HISTORIA |
title_short |
O patrimônio cultural e gráfico: inventário de identidades visuais da indústria de Ijuí/RS do século XX |
title_full |
O patrimônio cultural e gráfico: inventário de identidades visuais da indústria de Ijuí/RS do século XX |
title_fullStr |
O patrimônio cultural e gráfico: inventário de identidades visuais da indústria de Ijuí/RS do século XX |
title_full_unstemmed |
O patrimônio cultural e gráfico: inventário de identidades visuais da indústria de Ijuí/RS do século XX |
title_sort |
O patrimônio cultural e gráfico: inventário de identidades visuais da indústria de Ijuí/RS do século XX |
author |
Souza, Fabricio de |
author_facet |
Souza, Fabricio de |
author_role |
author |
dc.contributor.none.fl_str_mv |
Borin, Marta Rosa http://lattes.cnpq.br/5887358764231724 Pons, Mônia Elisa Dias Linden, Júlio Carlos de Souza van der |
dc.contributor.author.fl_str_mv |
Souza, Fabricio de |
dc.subject.por.fl_str_mv |
Patrimônio cultural Patrimônio gráfico Inventário Identidade visual Cultural heritage Graphic heritage Inventory Visual identity CNPQ::CIENCIAS HUMANAS::HISTORIA |
topic |
Patrimônio cultural Patrimônio gráfico Inventário Identidade visual Cultural heritage Graphic heritage Inventory Visual identity CNPQ::CIENCIAS HUMANAS::HISTORIA |
description |
Reflecting on cultural heritage and design brings us closer to a common characteristic of these areas: identities. In this study, the inventory of graphic assets is related to the visual identities of the industry in Ijuí/RS, a city located in the northwest of Rio Grande do Sul, which throughout the 20th century faced the expansion of commerce and factory production, occurring at a time when there was already a regional and national consumer market. These industries needed to be identified due to market needs, leading each sector to gain an identity according to what was offered to its public. The consultation takes place in the documentary collection safeguarded by the Museu Antropológico Diretor Pestana, part of the Ijuí Collection, which maintains records of part of this visual memory in materials corresponding to the city's economy. From the delimited temporal cut and the identification of where to locate such records, a methodology was established to assist in the construction of an inventory form to develop analyses related to the visual identities of the industry in Ijuí, enabling the construction of a catalog that will gather information on this investigated theme. The methodology identified as "Research in History of Design from Printed Materials Collections" aided in discussions and reflections related to the recognition and valorization of local graphic heritage, presenting them as artifacts that reflect the identities of the time and place in which they were produced. The catalog, which gathers information and presents the research results materialized through the Graduate Program in Cultural Heritage (UFSM), in the Research Line of History and Cultural Heritage, highlights the concentration of analyses regarding the visual identities of the eleven industries of Ijuí/RS from the 20th century, duly identified based on conceptual classifications of brands, referencing their history and emphasizing their connection with the local production context. |
publishDate |
2024 |
dc.date.none.fl_str_mv |
2024-06-12T14:20:02Z 2024-06-12T14:20:02Z 2024-04-12 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://repositorio.ufsm.br/handle/1/32024 |
url |
http://repositorio.ufsm.br/handle/1/32024 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Maria Brasil História UFSM Programa de Pós-Graduação em Patrimônio Cultural Centro de Ciências Sociais e Humanas |
publisher.none.fl_str_mv |
Universidade Federal de Santa Maria Brasil História UFSM Programa de Pós-Graduação em Patrimônio Cultural Centro de Ciências Sociais e Humanas |
dc.source.none.fl_str_mv |
reponame:Manancial - Repositório Digital da UFSM instname:Universidade Federal de Santa Maria (UFSM) instacron:UFSM |
instname_str |
Universidade Federal de Santa Maria (UFSM) |
instacron_str |
UFSM |
institution |
UFSM |
reponame_str |
Manancial - Repositório Digital da UFSM |
collection |
Manancial - Repositório Digital da UFSM |
repository.name.fl_str_mv |
Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM) |
repository.mail.fl_str_mv |
atendimento.sib@ufsm.br||tedebc@gmail.com |
_version_ |
1805922063422062592 |