“Santa Maria é pop?”: uma proposta de difusão da cultura popular da cidade nas mídias sociais e no rádio

• Autor(a) principal: Dotto, Júlia Colpo
• Data de Publicação: 2018
• Outros Autores: Rosa, Victória Lopes
• Idioma: por
• Título da fonte: Manancial - Repositório Digital da UFSM
• dARK ID: ark:/26339/001300000x5cr
• Texto Completo: http://repositorio.ufsm.br/handle/1/17304
• topic: Comunicação; Rádio; Cultura popular; Audiovisual; Redes sociais; Communication; Radio; Popular culture; Audio-visual; Social network; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

This experimental project proposed to create audiovisual materials for the internet to promote and complement a radioshow, Pop Tune. Therefore, added to the production of the radioshow, it has been made a video series for the digital space with the goal - in addition to increase the visibility of the show – to praise the local popular culture and the propagators of it. After all, the audiovideo interviews named “Santa Maria é POP?” was an innovation in the Pop Tune actions to supply the lack of the local culture and to increase the interactivity with the listeners in the show’s social network.