Estratégias de negócios sustentáveis em empresas industriais do setor mineral de gemas e joias

• Autor(a) principal: Palma, Eliete Pozzobon
• Data de Publicação: 2011
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Manancial - Repositório Digital da UFSM
• dARK ID: ark:/26339/001300000c325
• Texto Completo: http://repositorio.ufsm.br/handle/1/4590
• topic: Estratégias sustentáveis; Desempenho exportador; Gemas e joias; Sustainable strategies; Export performance; Gems and jewelry; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO

Environmental changes have created new requirements and conditions for industrial activity in Brazil, highlighting the need for exploration of the aspects related to sustainable development and expansion into new markets. This study aimed to understand how the adoption of sustainable management strategies influence the export performance of Brazilian internationalized industrial sector of Gems and Jewelry. The sustainable strategies were evaluated from the adaptation of the strategic model of the Batelle American Institute, presented by Placet, Anderson and Fowler (2005), which addresses the interaction of economic, social and environmental aspects, considering innovation as perspective, reflected in the company and in society. The export performance was analyzed through the adaptation of the model of Papadopoulos and Martin (2010) that develops and evaluates a formative measure of export performance, identifying and quantifying the relative contribution of its consequences concerning the economic and strategic dimensions. The research is characterized as qualitative and exploratory, and was carried out through semi-structured interviews in the industrial internationalized sector of gems and jewelry as well as quantitative and descriptive, given that subjects responded to a survey. Data was analyzed by univariate and bivariate correlation test and Spearman's Rho. Such tests allow to understand which sustainable management practices of the model are being added in the industrial sector, and which dimensions of sustainable development affect the export performance of companies in the gems and jewelry sector, establishing the correlations of greater significance. The results may contribute to a better understanding of such sector, pointing out which each year has contributed to the positive balance of trade. The actions in the international market of surveyed companies are in the early stages of internationalization. The changes offered by the internationalization of the industrial companies of the sector are felt and influence the strategic management and growth of companies.