Marketing no pré-desenvolvimento de máquinas agrícolas: um modelo de referência
Autor(a) principal: | |
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Data de Publicação: | 2008 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações do UFSM |
Texto Completo: | http://repositorio.ufsm.br/handle/1/3572 |
Resumo: | The theme of the thesis research proposal is the development of the field of knowledge of marketing in the design pre-stage of agricultural machinery. This is developed over the pre-development phase in design of agricultural machinery in order to identify the corporate and customers needs and develop strategies to be met. The central question of the research asks which marketing process tools to apply on pre-development of farm machinery, in order to increase the market value of the products and of the company and, consequently, generate competitiveness of the manufacturers of agricultural machinery. As methodology it was developed bibliographical search and multicase study of the development engineering process used by small, medium and large companies and the academy. As result a reference model for marketing pre-stage on development of agricultural machinery has produced, which outlines the activities, tasks, mechanisms and controls that can be used in strategic planning and in products planning, for manufacturers of agricultural machinery, helping to explain the knowledge in the field of marketing. |
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2009-03-252009-03-252008-11-21OLIVEIRA, Alexandre Silva de. MARKETING IN THE PLANNING PROCESS FOR AGRICULTURAL MACHINES DEVELOPMENT: A REFERENCE MODEL.. 2008. 152 f. Tese (Doutorado em Engenharia Agrícola) - Universidade Federal de Santa Maria, Santa Maria, 2008.http://repositorio.ufsm.br/handle/1/3572The theme of the thesis research proposal is the development of the field of knowledge of marketing in the design pre-stage of agricultural machinery. This is developed over the pre-development phase in design of agricultural machinery in order to identify the corporate and customers needs and develop strategies to be met. The central question of the research asks which marketing process tools to apply on pre-development of farm machinery, in order to increase the market value of the products and of the company and, consequently, generate competitiveness of the manufacturers of agricultural machinery. As methodology it was developed bibliographical search and multicase study of the development engineering process used by small, medium and large companies and the academy. As result a reference model for marketing pre-stage on development of agricultural machinery has produced, which outlines the activities, tasks, mechanisms and controls that can be used in strategic planning and in products planning, for manufacturers of agricultural machinery, helping to explain the knowledge in the field of marketing.O tema de pesquisa da tese proposta é o desenvolvimento do domínio de conhecimento de marketing no projeto de máquinas agrícolas. Este é desenvolvido ao longo do projeto de máquinas agrícolas a fim de identificar as necessidades dos clientes e da corporação e criar estratégias para que sejam satisfeitas. O problema central de pesquisa questiona quais mecanismos de marketing utilizar no processo de pré-desenvolvimento de máquinas agrícolas, para aumentar o valor de mercado dos produtos e da empresa e, conseqüentemente, gerar um diferencial competitivo às fabricantes de máquinas agrícolas. Como metodologia desenvolveu-se pesquisas bibliográficas e estudo de multicasos do processo de desenvolvimento de máquinas agrícolas desenvolvido pelas pequenas, médias e grandes empresas e pela academia. Como resultado elaborou-se um modelo referencial de marketing para a etapa de pré-desenvolvimento de máquinas agrícolas, que aponta as atividades, tarefas, mecanismos e controles que podem ser utilizados no planejamento estratégico e no planejamento de produtos das empresas fabricantes de máquinas agrícolas, contribuindo para a explicitação do conhecimento do domínio de marketing.application/pdfporUniversidade Federal de Santa MariaPrograma de Pós-Graduação em Engenharia AgrícolaUFSMBREngenharia AgrícolaProjeto de produtoMáquinas agrícolasTécnicas mercadológicasProduct designAgricultural machinesMarketing techniquesCNPQ::CIENCIAS AGRARIAS::AGRONOMIAMarketing no pré-desenvolvimento de máquinas agrícolas: um modelo de referênciaMarketing in the planning process for agricultural machines development: a reference modelinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisDallmeyer, Arno Udohttp://lattes.cnpq.br/6410822186320216Daniel, Luiz Antoniohttp://lattes.cnpq.br/5537642142824959Ogliari, Andréhttp://lattes.cnpq.br/7701960485077847Battistella, Luciana Floreshttp://lattes.cnpq.br/4970571132802995Romano, Leonardo Nabaeshttp://lattes.cnpq.br/1310558353123248http://lattes.cnpq.br/4920816501807863Oliveira, Alexandre Silva de500100000009400300300300300300300f4538589-5365-449c-8ae9-85854535286ec339375d-11fc-4811-9ec6-b2cb57bcdbcf1a61cb16-695a-4479-a557-88f1fc0194e96cc6daf5-694a-4f70-8b6c-2ea2d0cd67013afa4fec-85da-482a-b56e-81c00f3bb40de6a237bc-26d1-4cd3-996f-866cfaeec812info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações do UFSMinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSMORIGINALALEXANDRESILVAOLIVEIRA.pdfapplication/pdf1390476http://repositorio.ufsm.br/bitstream/1/3572/1/ALEXANDRESILVAOLIVEIRA.pdf4cd98939f28e012e9b7be9422ac4c2b9MD51TEXTALEXANDRESILVAOLIVEIRA.pdf.txtALEXANDRESILVAOLIVEIRA.pdf.txtExtracted texttext/plain312821http://repositorio.ufsm.br/bitstream/1/3572/2/ALEXANDRESILVAOLIVEIRA.pdf.txt5e07c834136fb8898d94e5129cf99802MD52THUMBNAILALEXANDRESILVAOLIVEIRA.pdf.jpgALEXANDRESILVAOLIVEIRA.pdf.jpgIM Thumbnailimage/jpeg4880http://repositorio.ufsm.br/bitstream/1/3572/3/ALEXANDRESILVAOLIVEIRA.pdf.jpgcb39b6b8d47751235bb730e1232f7254MD531/35722021-09-02 13:24:30.369oai:repositorio.ufsm.br:1/3572Biblioteca Digital de Teses e Dissertaçõeshttps://repositorio.ufsm.br/ONGhttps://repositorio.ufsm.br/oai/requestatendimento.sib@ufsm.br||tedebc@gmail.comopendoar:2021-09-02T16:24:30Biblioteca Digital de Teses e Dissertações do UFSM - Universidade Federal de Santa Maria (UFSM)false |
dc.title.por.fl_str_mv |
Marketing no pré-desenvolvimento de máquinas agrícolas: um modelo de referência |
dc.title.alternative.eng.fl_str_mv |
Marketing in the planning process for agricultural machines development: a reference model |
title |
Marketing no pré-desenvolvimento de máquinas agrícolas: um modelo de referência |
spellingShingle |
Marketing no pré-desenvolvimento de máquinas agrícolas: um modelo de referência Oliveira, Alexandre Silva de Projeto de produto Máquinas agrícolas Técnicas mercadológicas Product design Agricultural machines Marketing techniques CNPQ::CIENCIAS AGRARIAS::AGRONOMIA |
title_short |
Marketing no pré-desenvolvimento de máquinas agrícolas: um modelo de referência |
title_full |
Marketing no pré-desenvolvimento de máquinas agrícolas: um modelo de referência |
title_fullStr |
Marketing no pré-desenvolvimento de máquinas agrícolas: um modelo de referência |
title_full_unstemmed |
Marketing no pré-desenvolvimento de máquinas agrícolas: um modelo de referência |
title_sort |
Marketing no pré-desenvolvimento de máquinas agrícolas: um modelo de referência |
author |
Oliveira, Alexandre Silva de |
author_facet |
Oliveira, Alexandre Silva de |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Dallmeyer, Arno Udo |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/6410822186320216 |
dc.contributor.referee1.fl_str_mv |
Daniel, Luiz Antonio |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/5537642142824959 |
dc.contributor.referee2.fl_str_mv |
Ogliari, André |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/7701960485077847 |
dc.contributor.referee3.fl_str_mv |
Battistella, Luciana Flores |
dc.contributor.referee3Lattes.fl_str_mv |
http://lattes.cnpq.br/4970571132802995 |
dc.contributor.referee4.fl_str_mv |
Romano, Leonardo Nabaes |
dc.contributor.referee4Lattes.fl_str_mv |
http://lattes.cnpq.br/1310558353123248 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/4920816501807863 |
dc.contributor.author.fl_str_mv |
Oliveira, Alexandre Silva de |
contributor_str_mv |
Dallmeyer, Arno Udo Daniel, Luiz Antonio Ogliari, André Battistella, Luciana Flores Romano, Leonardo Nabaes |
dc.subject.por.fl_str_mv |
Projeto de produto Máquinas agrícolas Técnicas mercadológicas |
topic |
Projeto de produto Máquinas agrícolas Técnicas mercadológicas Product design Agricultural machines Marketing techniques CNPQ::CIENCIAS AGRARIAS::AGRONOMIA |
dc.subject.eng.fl_str_mv |
Product design Agricultural machines Marketing techniques |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS AGRARIAS::AGRONOMIA |
description |
The theme of the thesis research proposal is the development of the field of knowledge of marketing in the design pre-stage of agricultural machinery. This is developed over the pre-development phase in design of agricultural machinery in order to identify the corporate and customers needs and develop strategies to be met. The central question of the research asks which marketing process tools to apply on pre-development of farm machinery, in order to increase the market value of the products and of the company and, consequently, generate competitiveness of the manufacturers of agricultural machinery. As methodology it was developed bibliographical search and multicase study of the development engineering process used by small, medium and large companies and the academy. As result a reference model for marketing pre-stage on development of agricultural machinery has produced, which outlines the activities, tasks, mechanisms and controls that can be used in strategic planning and in products planning, for manufacturers of agricultural machinery, helping to explain the knowledge in the field of marketing. |
publishDate |
2008 |
dc.date.issued.fl_str_mv |
2008-11-21 |
dc.date.accessioned.fl_str_mv |
2009-03-25 |
dc.date.available.fl_str_mv |
2009-03-25 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
OLIVEIRA, Alexandre Silva de. MARKETING IN THE PLANNING PROCESS FOR AGRICULTURAL MACHINES DEVELOPMENT: A REFERENCE MODEL.. 2008. 152 f. Tese (Doutorado em Engenharia Agrícola) - Universidade Federal de Santa Maria, Santa Maria, 2008. |
dc.identifier.uri.fl_str_mv |
http://repositorio.ufsm.br/handle/1/3572 |
identifier_str_mv |
OLIVEIRA, Alexandre Silva de. MARKETING IN THE PLANNING PROCESS FOR AGRICULTURAL MACHINES DEVELOPMENT: A REFERENCE MODEL.. 2008. 152 f. Tese (Doutorado em Engenharia Agrícola) - Universidade Federal de Santa Maria, Santa Maria, 2008. |
url |
http://repositorio.ufsm.br/handle/1/3572 |
dc.language.iso.fl_str_mv |
por |
language |
por |
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500100000009 |
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400 300 300 300 300 300 300 |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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Universidade Federal de Santa Maria |
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Programa de Pós-Graduação em Engenharia Agrícola |
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UFSM |
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BR |
dc.publisher.department.fl_str_mv |
Engenharia Agrícola |
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Universidade Federal de Santa Maria |
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