Práticas midiatizadas da canção nova na internet: afetação de lógicas comunicacionais católicas e midiáticas

• Autor(a) principal: Flores, Ana Cássia Pandolfo
• Data de Publicação: 2010
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Manancial - Repositório Digital da UFSM
• dARK ID: ark:/26339/001300000c7q9
• Texto Completo: http://repositorio.ufsm.br/handle/1/6300
• topic: Estratégias comunicacionais; Midiatização da igreja; Afetação de lógicas comunicacionais; Cancaonova.com.; Práticas midiatizadas na internet; Mediatisation of the church; Communicational logics affectation; Mediatised practices at the internet; Communicational strategies; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

In the present dissertation, we discuss about mediatisation of Catholic Church. The main objective is to analyze how the affectation of catholic communicational and mediatic logics occurs in the mediatized practices at Canção Nova. Considering that the mediatic phenomenon presents itself as a source of social practices, because it reorganizes the form of actuation on the Church in the mediatised society, we understand that there is an affectation process between the communicational logic of the mediatic camp, here understood as the ambience logic, and the catholic communicational logic, understood as the information transmission logic. The empiric objective of this study is the cancaonova.com portal, belonging to the Canção Nova, a catholic community focused in evangelization trough communication medias. The specific objectives consist in mapping the occurrence and operation of catholic practices in the cancaonova.com portal and identify the presence of affectation of the catholic and mediatic communicational logics in the mediatised practices of Canção Nova at the portal. The study is characterized as a qualitative research with exploratory and interpretative character, using the study of case. The research is organized in two steps. The first one, methodological, is regarded to the exploration and analysis of changes in the catholic practices of formation, liturgy and pray at the portal. The second one is related to the identification and study of affectation of the communicational logics present at the portal. The dissertation is build in three chapters. The first explores the comprehension of the mediatic and religious camps and their imbrications regarded to the mediatic acting of Catholic Church. The second reflects about the mediatisation of the society and about the communicational logics involved in the new possibilities arising from the technological development. The last chapter treats about the empirical research, pointing up the changes encountered in the catholic practices present at the portal. We also aimed to identify the catholic and mediatic communicational logics, as well as their affectations. The analysis indicates the existence of the outspreading logic, resulting from the affectation between the transmission and ambience logics. The mediatisation of the Church changes the religiosity present in the internet if compared to the one historically known, setting a neodevotional mediatic. In the outspreading logic, that new religiosity encountered at cancaonova.com deploys itself and is experimented as information, sell and bond. Finally, we understand that the affectation process of the logics happens in the neodevotional experimented at the internet. On the other hand, the coexistence of the logics happens in the mediatised practices that build the portal and in the practices that are possible through it.