Produtos televisuais: trajetória e alterações de percurso
Autor(a) principal: | |
---|---|
Data de Publicação: | 2016 |
Tipo de documento: | Tese |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações do UFSM |
Texto Completo: | http://repositorio.ufsm.br/handle/1/3434 |
Resumo: | The present investigation aims at examining the trajectory of televisual products that do not have, beforehand, estimated completion date, that means, for its time slot exclusion, paying special attention to the course changes realized by them, aiming at staying on air. For this purpose, the show Esquenta!, that between the years 2011, 2012 and early 2013 was broadcast by seasons, but, from May 2013 onwards, became a part of the fixed time slot of Rede Globo television network, was elected as object of study. We move from the hypothesis that many televisual shows, depending on the subgenre to which they belong, in the attempt of staying on air, operate, throughout its existence course, structural transformations and/or adopt new configurations: articulate other contexts, propose new themes, new segments, changing, if necessary, their own identity in search of constructing a more permanent television viewer. The research realized seeks, thus, to answer questions formulated about the trajectory of televisual products, inquiring when, how and why transformations of structural character are operated on a televisual product, changing its function, proposal and trajectory on the slot of a broadcaster. How do such changes affect the identity of the show and the image and brand of a television network? And what relations do such changes have with the social context? So, the main objective of the present research is to verify what strategies could be virtually employed by a televisual product, related to the subgenre auditorium show, for staying on air throughout the years. In order to meeting such broader objective, the following specifiec objectives were established: a) mapping a historic of the emergence of auditorium shows in the Brazilian televisual context; b) setting up the communicative and enunciative context of Esquenta!, from the launch of the show to the current moment, after it became a part of the fixed time slot of the broadcaster, describing its sociocultural and enunciative surroundings, production core and staff responsible for its realization; c) analyzing the intertextual relations of paradigmatic character contracted by Esquenta! with its subgenre auditorium shows; d) presenting a general setting of Esquenta!, examining the show, by seasons and emissions, regarding the adopted formats, segments, preferred themes, form of spatial, temporal and tonal structure, form of actors configuration conductor/animator, fixed participants, eventual guests, audience, etc; e) identifying structural changes by which Esquenta! went through in terms of the interests that guide the action of Rede Globo; f) examining the communicative and discursive strategies employed by the show in the configuration of its identity, image and target audience to meet its course changes and simultaneously adapt to the image and brand of Rede Globo; g) examining the intertextual relations of syntagmatic character contracted by the show with other televisual products it reclaims. Considering the issue raised and the objectives established, a discursive analysis of semiotic inspiration, of different emissions of the show, was realized. |
id |
UFSM_80e8fc5b98b9fc27f124e7f2ffad0ae7 |
---|---|
oai_identifier_str |
oai:repositorio.ufsm.br:1/3434 |
network_acronym_str |
UFSM |
network_name_str |
Biblioteca Digital de Teses e Dissertações do UFSM |
repository_id_str |
|
spelling |
2016-09-012016-09-012016-03-14STRASSBURGER, Damaris. TELEVISUAL PRODUCTS: TRAJECTORY AND COURSE CHANGES. 2016. 297 f. Tese (Doutorado em Comunicação) - Universidade Federal de Santa Maria, Santa Maria, 2016.http://repositorio.ufsm.br/handle/1/3434The present investigation aims at examining the trajectory of televisual products that do not have, beforehand, estimated completion date, that means, for its time slot exclusion, paying special attention to the course changes realized by them, aiming at staying on air. For this purpose, the show Esquenta!, that between the years 2011, 2012 and early 2013 was broadcast by seasons, but, from May 2013 onwards, became a part of the fixed time slot of Rede Globo television network, was elected as object of study. We move from the hypothesis that many televisual shows, depending on the subgenre to which they belong, in the attempt of staying on air, operate, throughout its existence course, structural transformations and/or adopt new configurations: articulate other contexts, propose new themes, new segments, changing, if necessary, their own identity in search of constructing a more permanent television viewer. The research realized seeks, thus, to answer questions formulated about the trajectory of televisual products, inquiring when, how and why transformations of structural character are operated on a televisual product, changing its function, proposal and trajectory on the slot of a broadcaster. How do such changes affect the identity of the show and the image and brand of a television network? And what relations do such changes have with the social context? So, the main objective of the present research is to verify what strategies could be virtually employed by a televisual product, related to the subgenre auditorium show, for staying on air throughout the years. In order to meeting such broader objective, the following specifiec objectives were established: a) mapping a historic of the emergence of auditorium shows in the Brazilian televisual context; b) setting up the communicative and enunciative context of Esquenta!, from the launch of the show to the current moment, after it became a part of the fixed time slot of the broadcaster, describing its sociocultural and enunciative surroundings, production core and staff responsible for its realization; c) analyzing the intertextual relations of paradigmatic character contracted by Esquenta! with its subgenre auditorium shows; d) presenting a general setting of Esquenta!, examining the show, by seasons and emissions, regarding the adopted formats, segments, preferred themes, form of spatial, temporal and tonal structure, form of actors configuration conductor/animator, fixed participants, eventual guests, audience, etc; e) identifying structural changes by which Esquenta! went through in terms of the interests that guide the action of Rede Globo; f) examining the communicative and discursive strategies employed by the show in the configuration of its identity, image and target audience to meet its course changes and simultaneously adapt to the image and brand of Rede Globo; g) examining the intertextual relations of syntagmatic character contracted by the show with other televisual products it reclaims. Considering the issue raised and the objectives established, a discursive analysis of semiotic inspiration, of different emissions of the show, was realized.A presente investigação propõe-se a examinar a trajetória de produtos televisuais que não têm, de antemão, data prevista para término, ou seja, para sua exclusão da grade de programação, conferindo especial atenção às alterações de percurso por eles efetuadas com vistas à sua permanência no ar. Com essa finalidade, elegeu-se como objeto de estudo o programa Esquenta!, que, entre os anos de 2011, 2012 e início de 2013, foi exibido por temporadas, mas que, a partir de maio de 2013, passou a fazer parte da grade fixa de programação da Rede Globo de Televisão. Parte-se da hipótese de que muitos programas televisuais, dependendo do subgênero a que pertencem, na tentativa de se manterem no ar, operam, ao longo de seu percurso de existência, transformações estruturais e/ou adotam novas configurações: articulam outros contextos, propõem novas temáticas, novos quadros, alterando, se necessário, sua própria identidade na busca de construir um público telespectador mais permanente. A pesquisa realizada procura, assim, respostas para algumas questões formuladas sobre a trajetória dos produtos televisuais, indagando-se sobre quando, como e por que são operadas transformações de caráter estrutural em um produto televisual, modificando suas funções, proposta e trajetória na programação de uma emissora. De que forma essas alterações incidem sobre a identidade do programa e da própria imagem e marca de uma emissora de televisão? E que relações essas alterações têm com o contexto social? Assim, o objetivo geral da pesquisa é verificar que estratégias poderiam ser virtualmente empregadas por um produto televisual, ligado ao subgênero programa de auditório, para permanecer no ar, ao longo dos anos. Com a finalidade de dar conta desse objetivo mais amplo, estabeleceram-se os seguintes objetivos específicos: a) traçar um histórico do surgimento dos programas de auditório no contexto televisual brasileiro; b) configurar o contexto comunicativo e enunciativo do Esquenta!, quando do lançamento do programa e no momento atual, depois que passou a fazer parte da grade fixa da emissora, descrevendo seu entorno sociocultural e enunciativo, núcleo de produção e equipe responsáveis pela sua realização; c) analisar as relações intertextuais de caráter paradigmático contraídas pelo Esquenta! com o seu subgênero os programas de auditório; d) apresentar uma configuração geral do Esquenta!, examinando o programa, por temporadas e emissões, quanto aos formatos adotados, quadros, temáticas preferenciais, forma de estruturação espacial, temporal, tonal, forma de configuração dos atores condutor/animador, participantes fixos, convidados eventuais, plateia, etc; e) identificar as alterações estruturais pelas quais passou o Esquenta! em função dos interesses que pautam a ação da RGT; f) examinar as estratégias comunicativas e discursivas empregadas pelo programa na configuração de sua identidade, imagem, público-alvo para dar conta de suas alterações de percurso e simultaneamente adequar-se à imagem e marca da RGT; g) examinar as relações intertextuais de caráter sintagmático contraídas pelo programa com outros produtos televisuais que ele recupera. Considerando a problemática levantada e os objetivos estabelecidos, realizou-se uma análise discursiva, de inspiração semiótica, de diferentes emissões do programa.Coordenação de Aperfeiçoamento de Pessoal de Nível Superiorapplication/pdfporUniversidade Federal de Santa MariaPrograma de Pós-Graduação em ComunicaçãoUFSMBRComunicaçãoProdutos televisuaisSubgênero programa de auditórioPrograma esquenta!Estratégias comunicativas e discursivasTelevisual productsSubgenre auditorium show (subgênero programa de auditório)Esquenta! tV showCommunicative and discursive strategiesCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAOProdutos televisuais: trajetória e alterações de percursoTelevisual products: trajectory and course changesinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/doctoralThesisDuarte, Elizabeth Bastoshttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4787859A7Castro, Maria Lilia Dias dehttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4787495Y2Silveira, Ada Cristina Machadohttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4798475U0Carvalho, Cristiane Mafaciolihttp://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4777138Y8Emerim, Cárlidahttp://lattes.cnpq.br/0337413033855942http://lattes.cnpq.br/5065252857787357Strassburger, Damaris600900000008400300300300300300300c788c4a9-1346-42b3-9385-ae93ac4b0cbd0a88a8ab-6fbf-454f-a2ba-39ac89093cdda3a65868-8ae5-4584-908f-5c80fdd7fa44e91f4c68-c2c4-413d-8b33-9d9a5820ee0b1e5844ae-c828-40cf-95af-715b16da69be6144c107-c023-43fa-9787-ab4a19926ff6info:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações do UFSMinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSMORIGINALSTRASSBURGER, DAMARIS.pdfapplication/pdf3740013http://repositorio.ufsm.br/bitstream/1/3434/1/STRASSBURGER%2c%20DAMARIS.pdf22269bc5e7f53ec929037606a8f0b9a0MD51TEXTSTRASSBURGER, DAMARIS.pdf.txtSTRASSBURGER, DAMARIS.pdf.txtExtracted texttext/plain730856http://repositorio.ufsm.br/bitstream/1/3434/2/STRASSBURGER%2c%20DAMARIS.pdf.txt2829303262baa75c4a9685c7f33c8bdbMD52THUMBNAILSTRASSBURGER, DAMARIS.pdf.jpgSTRASSBURGER, DAMARIS.pdf.jpgIM Thumbnailimage/jpeg5794http://repositorio.ufsm.br/bitstream/1/3434/3/STRASSBURGER%2c%20DAMARIS.pdf.jpg8b6cb601241aeaf8b6302f8cf28d097fMD531/34342022-01-06 11:50:46.575oai:repositorio.ufsm.br:1/3434Biblioteca Digital de Teses e Dissertaçõeshttps://repositorio.ufsm.br/ONGhttps://repositorio.ufsm.br/oai/requestatendimento.sib@ufsm.br||tedebc@gmail.comopendoar:2022-01-06T14:50:46Biblioteca Digital de Teses e Dissertações do UFSM - Universidade Federal de Santa Maria (UFSM)false |
dc.title.por.fl_str_mv |
Produtos televisuais: trajetória e alterações de percurso |
dc.title.alternative.eng.fl_str_mv |
Televisual products: trajectory and course changes |
title |
Produtos televisuais: trajetória e alterações de percurso |
spellingShingle |
Produtos televisuais: trajetória e alterações de percurso Strassburger, Damaris Produtos televisuais Subgênero programa de auditório Programa esquenta! Estratégias comunicativas e discursivas Televisual products Subgenre auditorium show (subgênero programa de auditório) Esquenta! tV show Communicative and discursive strategies CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
Produtos televisuais: trajetória e alterações de percurso |
title_full |
Produtos televisuais: trajetória e alterações de percurso |
title_fullStr |
Produtos televisuais: trajetória e alterações de percurso |
title_full_unstemmed |
Produtos televisuais: trajetória e alterações de percurso |
title_sort |
Produtos televisuais: trajetória e alterações de percurso |
author |
Strassburger, Damaris |
author_facet |
Strassburger, Damaris |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Duarte, Elizabeth Bastos |
dc.contributor.advisor1Lattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4787859A7 |
dc.contributor.referee1.fl_str_mv |
Castro, Maria Lilia Dias de |
dc.contributor.referee1Lattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4787495Y2 |
dc.contributor.referee2.fl_str_mv |
Silveira, Ada Cristina Machado |
dc.contributor.referee2Lattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4798475U0 |
dc.contributor.referee3.fl_str_mv |
Carvalho, Cristiane Mafacioli |
dc.contributor.referee3Lattes.fl_str_mv |
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4777138Y8 |
dc.contributor.referee4.fl_str_mv |
Emerim, Cárlida |
dc.contributor.referee4Lattes.fl_str_mv |
http://lattes.cnpq.br/0337413033855942 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/5065252857787357 |
dc.contributor.author.fl_str_mv |
Strassburger, Damaris |
contributor_str_mv |
Duarte, Elizabeth Bastos Castro, Maria Lilia Dias de Silveira, Ada Cristina Machado Carvalho, Cristiane Mafacioli Emerim, Cárlida |
dc.subject.por.fl_str_mv |
Produtos televisuais Subgênero programa de auditório Programa esquenta! Estratégias comunicativas e discursivas |
topic |
Produtos televisuais Subgênero programa de auditório Programa esquenta! Estratégias comunicativas e discursivas Televisual products Subgenre auditorium show (subgênero programa de auditório) Esquenta! tV show Communicative and discursive strategies CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
Televisual products Subgenre auditorium show (subgênero programa de auditório) Esquenta! tV show Communicative and discursive strategies |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
The present investigation aims at examining the trajectory of televisual products that do not have, beforehand, estimated completion date, that means, for its time slot exclusion, paying special attention to the course changes realized by them, aiming at staying on air. For this purpose, the show Esquenta!, that between the years 2011, 2012 and early 2013 was broadcast by seasons, but, from May 2013 onwards, became a part of the fixed time slot of Rede Globo television network, was elected as object of study. We move from the hypothesis that many televisual shows, depending on the subgenre to which they belong, in the attempt of staying on air, operate, throughout its existence course, structural transformations and/or adopt new configurations: articulate other contexts, propose new themes, new segments, changing, if necessary, their own identity in search of constructing a more permanent television viewer. The research realized seeks, thus, to answer questions formulated about the trajectory of televisual products, inquiring when, how and why transformations of structural character are operated on a televisual product, changing its function, proposal and trajectory on the slot of a broadcaster. How do such changes affect the identity of the show and the image and brand of a television network? And what relations do such changes have with the social context? So, the main objective of the present research is to verify what strategies could be virtually employed by a televisual product, related to the subgenre auditorium show, for staying on air throughout the years. In order to meeting such broader objective, the following specifiec objectives were established: a) mapping a historic of the emergence of auditorium shows in the Brazilian televisual context; b) setting up the communicative and enunciative context of Esquenta!, from the launch of the show to the current moment, after it became a part of the fixed time slot of the broadcaster, describing its sociocultural and enunciative surroundings, production core and staff responsible for its realization; c) analyzing the intertextual relations of paradigmatic character contracted by Esquenta! with its subgenre auditorium shows; d) presenting a general setting of Esquenta!, examining the show, by seasons and emissions, regarding the adopted formats, segments, preferred themes, form of spatial, temporal and tonal structure, form of actors configuration conductor/animator, fixed participants, eventual guests, audience, etc; e) identifying structural changes by which Esquenta! went through in terms of the interests that guide the action of Rede Globo; f) examining the communicative and discursive strategies employed by the show in the configuration of its identity, image and target audience to meet its course changes and simultaneously adapt to the image and brand of Rede Globo; g) examining the intertextual relations of syntagmatic character contracted by the show with other televisual products it reclaims. Considering the issue raised and the objectives established, a discursive analysis of semiotic inspiration, of different emissions of the show, was realized. |
publishDate |
2016 |
dc.date.accessioned.fl_str_mv |
2016-09-01 |
dc.date.available.fl_str_mv |
2016-09-01 |
dc.date.issued.fl_str_mv |
2016-03-14 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/doctoralThesis |
format |
doctoralThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
STRASSBURGER, Damaris. TELEVISUAL PRODUCTS: TRAJECTORY AND COURSE CHANGES. 2016. 297 f. Tese (Doutorado em Comunicação) - Universidade Federal de Santa Maria, Santa Maria, 2016. |
dc.identifier.uri.fl_str_mv |
http://repositorio.ufsm.br/handle/1/3434 |
identifier_str_mv |
STRASSBURGER, Damaris. TELEVISUAL PRODUCTS: TRAJECTORY AND COURSE CHANGES. 2016. 297 f. Tese (Doutorado em Comunicação) - Universidade Federal de Santa Maria, Santa Maria, 2016. |
url |
http://repositorio.ufsm.br/handle/1/3434 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.cnpq.fl_str_mv |
600900000008 |
dc.relation.confidence.fl_str_mv |
400 300 300 300 300 300 300 |
dc.relation.authority.fl_str_mv |
c788c4a9-1346-42b3-9385-ae93ac4b0cbd 0a88a8ab-6fbf-454f-a2ba-39ac89093cdd a3a65868-8ae5-4584-908f-5c80fdd7fa44 e91f4c68-c2c4-413d-8b33-9d9a5820ee0b 1e5844ae-c828-40cf-95af-715b16da69be 6144c107-c023-43fa-9787-ab4a19926ff6 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Maria |
dc.publisher.program.fl_str_mv |
Programa de Pós-Graduação em Comunicação |
dc.publisher.initials.fl_str_mv |
UFSM |
dc.publisher.country.fl_str_mv |
BR |
dc.publisher.department.fl_str_mv |
Comunicação |
publisher.none.fl_str_mv |
Universidade Federal de Santa Maria |
dc.source.none.fl_str_mv |
reponame:Biblioteca Digital de Teses e Dissertações do UFSM instname:Universidade Federal de Santa Maria (UFSM) instacron:UFSM |
instname_str |
Universidade Federal de Santa Maria (UFSM) |
instacron_str |
UFSM |
institution |
UFSM |
reponame_str |
Biblioteca Digital de Teses e Dissertações do UFSM |
collection |
Biblioteca Digital de Teses e Dissertações do UFSM |
bitstream.url.fl_str_mv |
http://repositorio.ufsm.br/bitstream/1/3434/1/STRASSBURGER%2c%20DAMARIS.pdf http://repositorio.ufsm.br/bitstream/1/3434/2/STRASSBURGER%2c%20DAMARIS.pdf.txt http://repositorio.ufsm.br/bitstream/1/3434/3/STRASSBURGER%2c%20DAMARIS.pdf.jpg |
bitstream.checksum.fl_str_mv |
22269bc5e7f53ec929037606a8f0b9a0 2829303262baa75c4a9685c7f33c8bdb 8b6cb601241aeaf8b6302f8cf28d097f |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 |
repository.name.fl_str_mv |
Biblioteca Digital de Teses e Dissertações do UFSM - Universidade Federal de Santa Maria (UFSM) |
repository.mail.fl_str_mv |
atendimento.sib@ufsm.br||tedebc@gmail.com |
_version_ |
1801485281710309376 |