“Amém? Compartilhe!”: análise da interação e circulação dos discursos de Macedo, Santiago e usuários no Facebook e Twitter
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Manancial - Repositório Digital da UFSM |
Texto Completo: | http://repositorio.ufsm.br/handle/1/6362 |
Resumo: | The digital ambience - a relatively new phenomenon in the religious neopetencostal field - promotes the emergence of other relations between network users, leaders, and institutions, that are now influenced by logics and media rules put, instantaneously, in circulation due to the appropriation of Internet, which is converted in the environment. So, this study is focused under this perspective. Its objective is understanding to what extend the mediatization and its procedures intervene the way that the religious leaders Edir Macedo e Valdomiro Santiago interact with Facebook's and Twitter's users, as well the meanings are generated between these users - believers, non-believers and non-practitioners through discursive circulation of leaders. In view of this, it is investigated how the discursive interactions of actors occur, when they are put in circulation on the web. Henceforth, it is questioned which procedures logics govern the search of the other in three systems: the mediatic, the religious and the user's. Methodologically, it is applied the multiple comparative case study, because it is believed that despite the analysis and the dedication to the neopentecostal religious universe, each leader and, consequently, their institutions present different discursive and operational strategies. This aspect will permeate the totality of the three mapped systems, approximating to the concept of system, according to Niklas Luhmann (2010) to the exercise of circulation analysis. With the operationalisation in the systems, the social networks are inferred from the appropriation of leader, institutions and users that transit through an intense circulation, via discourses. Therefore, for materials reading, it is adopted the semiologic proposal of Eliseo Verón (2004), Milton José Pinto (2002) e Adair Caetano Peruzzolo (2004), as theoretical and methodological background which aims to analyze the circulation of discourses. Finally, it glimpses the emergence of a new sociability which affects not just the meaning given to the religion, but the way that it is experienced. Sacred elements are affected through profane generating discourses that circulate continuously. Key-words: Mediatization; Religion; Circulation; Discursive Strategies; Social Networks |
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“Amém? Compartilhe!”: análise da interação e circulação dos discursos de Macedo, Santiago e usuários no Facebook e Twitter"Amen? Share!" analysis of the interactions and the circulation of Macedo's, Santiago's and Facebook's and Twitter's discoursesMidiatizaçãoReligiãoCirculaçãoEstratégias discursivasRedes sociaisMediatizationReligionCirculationDiscursive strategiesSocial networksCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAOThe digital ambience - a relatively new phenomenon in the religious neopetencostal field - promotes the emergence of other relations between network users, leaders, and institutions, that are now influenced by logics and media rules put, instantaneously, in circulation due to the appropriation of Internet, which is converted in the environment. So, this study is focused under this perspective. Its objective is understanding to what extend the mediatization and its procedures intervene the way that the religious leaders Edir Macedo e Valdomiro Santiago interact with Facebook's and Twitter's users, as well the meanings are generated between these users - believers, non-believers and non-practitioners through discursive circulation of leaders. In view of this, it is investigated how the discursive interactions of actors occur, when they are put in circulation on the web. Henceforth, it is questioned which procedures logics govern the search of the other in three systems: the mediatic, the religious and the user's. Methodologically, it is applied the multiple comparative case study, because it is believed that despite the analysis and the dedication to the neopentecostal religious universe, each leader and, consequently, their institutions present different discursive and operational strategies. This aspect will permeate the totality of the three mapped systems, approximating to the concept of system, according to Niklas Luhmann (2010) to the exercise of circulation analysis. With the operationalisation in the systems, the social networks are inferred from the appropriation of leader, institutions and users that transit through an intense circulation, via discourses. Therefore, for materials reading, it is adopted the semiologic proposal of Eliseo Verón (2004), Milton José Pinto (2002) e Adair Caetano Peruzzolo (2004), as theoretical and methodological background which aims to analyze the circulation of discourses. Finally, it glimpses the emergence of a new sociability which affects not just the meaning given to the religion, but the way that it is experienced. Sacred elements are affected through profane generating discourses that circulate continuously. Key-words: Mediatization; Religion; Circulation; Discursive Strategies; Social NetworksFundação de Amparo a Pesquisa no Estado do Rio Grande do SulA ambiência digital - fenômeno relativamente recente no campo religioso neopentecostal - faz emergir outras relações entre usuários da rede, líderes e instituições, que agora são atravessadas por lógicas e regramentos midiáticos postos em circulação de forma instantânea pela apropriação da Internet, convertida em meio. E é sobre esta perspectiva que este estudo se debruça. Procura-se entender em que medida a midiatização e suas processualidades interferem no modo como os líderes religiosos Edir Macedo e Valdemiro Santiago interagem com usuários, no Twitter e Facebook, e que sentidos são gerados entre usuários - fiéis, não fiéis e não praticantes por meio da circulação discursiva dos líderes. Em vista disto, investiga-se como ocorrem as interações discursivas dos atores, postas em circulação na rede. Doravante, questiona-se quais lógicas processuais regem a busca pelo outro em três sistemas: o midiático, o religioso e o do usuário. Como metodologia, aplica-se o estudo de caso múltiplo comparativo, por conceber que apesar da análise se dedicar ao universo religioso neopentecostal, cada líder e, consequentemente, suas instituições apresentam estratégias discursivas e operacionais dispares. Tal aspecto permeará a totalidade dos três sistemas mapeados, aproximando-se do conceito de sistema, a partir de Niklas Luhmann (2010) para o exercício de análise da circulação. Com operacionalização dentro de sistemas, as redes sociais são inferidas a partir da apropriação de líderes, instituições e usuários, que transitam por meio de uma intensa circulação, via discursos. Isto posto, para leitura dos materiais, adota-se a análise semiológica proposta por Eliseo Verón (2004), Milton José Pinto (2002) e Adair Caetano Peruzzolo (2004), como aporte teórico-metodológico que visa dar conta da análise dos discursos em circulação. Vislumbra-se, assim, a emergência de uma nova sociabilidade que afeta não só o sentido dado para a religião, mas a forma como se experencia a mesma. Elementos do sagrado são afetados por lógicas do profano gerando discursos que circulam de forma contínua.Universidade Federal de Santa MariaBRComunicaçãoUFSMPrograma de Pós-Graduação em ComunicaçãoBorelli, Vivianehttp://lattes.cnpq.br/0710124685911526Fausto Neto, Antoniohttp://lattes.cnpq.br/6946599956105105Peruzzolo, Adair Caetanohttp://lattes.cnpq.br/4460592682333218Fantoni, Francieli Jordão2015-09-252015-09-252015-03-27info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfFANTONI, Francieli Jordão. "Amen? Share!" analysis of the interactions and the circulation of Macedo's, Santiago's and Facebook's and Twitter's discourses. 2015. 162 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Santa Maria, Santa Maria, 2015.http://repositorio.ufsm.br/handle/1/6362porinfo:eu-repo/semantics/openAccessreponame:Manancial - Repositório Digital da UFSMinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSM2022-04-11T17:34:57Zoai:repositorio.ufsm.br:1/6362Biblioteca Digital de Teses e Dissertaçõeshttps://repositorio.ufsm.br/ONGhttps://repositorio.ufsm.br/oai/requestatendimento.sib@ufsm.br||tedebc@gmail.comopendoar:2022-04-11T17:34:57Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM)false |
dc.title.none.fl_str_mv |
“Amém? Compartilhe!”: análise da interação e circulação dos discursos de Macedo, Santiago e usuários no Facebook e Twitter "Amen? Share!" analysis of the interactions and the circulation of Macedo's, Santiago's and Facebook's and Twitter's discourses |
title |
“Amém? Compartilhe!”: análise da interação e circulação dos discursos de Macedo, Santiago e usuários no Facebook e Twitter |
spellingShingle |
“Amém? Compartilhe!”: análise da interação e circulação dos discursos de Macedo, Santiago e usuários no Facebook e Twitter Fantoni, Francieli Jordão Midiatização Religião Circulação Estratégias discursivas Redes sociais Mediatization Religion Circulation Discursive strategies Social networks CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
“Amém? Compartilhe!”: análise da interação e circulação dos discursos de Macedo, Santiago e usuários no Facebook e Twitter |
title_full |
“Amém? Compartilhe!”: análise da interação e circulação dos discursos de Macedo, Santiago e usuários no Facebook e Twitter |
title_fullStr |
“Amém? Compartilhe!”: análise da interação e circulação dos discursos de Macedo, Santiago e usuários no Facebook e Twitter |
title_full_unstemmed |
“Amém? Compartilhe!”: análise da interação e circulação dos discursos de Macedo, Santiago e usuários no Facebook e Twitter |
title_sort |
“Amém? Compartilhe!”: análise da interação e circulação dos discursos de Macedo, Santiago e usuários no Facebook e Twitter |
author |
Fantoni, Francieli Jordão |
author_facet |
Fantoni, Francieli Jordão |
author_role |
author |
dc.contributor.none.fl_str_mv |
Borelli, Viviane http://lattes.cnpq.br/0710124685911526 Fausto Neto, Antonio http://lattes.cnpq.br/6946599956105105 Peruzzolo, Adair Caetano http://lattes.cnpq.br/4460592682333218 |
dc.contributor.author.fl_str_mv |
Fantoni, Francieli Jordão |
dc.subject.por.fl_str_mv |
Midiatização Religião Circulação Estratégias discursivas Redes sociais Mediatization Religion Circulation Discursive strategies Social networks CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
topic |
Midiatização Religião Circulação Estratégias discursivas Redes sociais Mediatization Religion Circulation Discursive strategies Social networks CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
The digital ambience - a relatively new phenomenon in the religious neopetencostal field - promotes the emergence of other relations between network users, leaders, and institutions, that are now influenced by logics and media rules put, instantaneously, in circulation due to the appropriation of Internet, which is converted in the environment. So, this study is focused under this perspective. Its objective is understanding to what extend the mediatization and its procedures intervene the way that the religious leaders Edir Macedo e Valdomiro Santiago interact with Facebook's and Twitter's users, as well the meanings are generated between these users - believers, non-believers and non-practitioners through discursive circulation of leaders. In view of this, it is investigated how the discursive interactions of actors occur, when they are put in circulation on the web. Henceforth, it is questioned which procedures logics govern the search of the other in three systems: the mediatic, the religious and the user's. Methodologically, it is applied the multiple comparative case study, because it is believed that despite the analysis and the dedication to the neopentecostal religious universe, each leader and, consequently, their institutions present different discursive and operational strategies. This aspect will permeate the totality of the three mapped systems, approximating to the concept of system, according to Niklas Luhmann (2010) to the exercise of circulation analysis. With the operationalisation in the systems, the social networks are inferred from the appropriation of leader, institutions and users that transit through an intense circulation, via discourses. Therefore, for materials reading, it is adopted the semiologic proposal of Eliseo Verón (2004), Milton José Pinto (2002) e Adair Caetano Peruzzolo (2004), as theoretical and methodological background which aims to analyze the circulation of discourses. Finally, it glimpses the emergence of a new sociability which affects not just the meaning given to the religion, but the way that it is experienced. Sacred elements are affected through profane generating discourses that circulate continuously. Key-words: Mediatization; Religion; Circulation; Discursive Strategies; Social Networks |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-09-25 2015-09-25 2015-03-27 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
FANTONI, Francieli Jordão. "Amen? Share!" analysis of the interactions and the circulation of Macedo's, Santiago's and Facebook's and Twitter's discourses. 2015. 162 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Santa Maria, Santa Maria, 2015. http://repositorio.ufsm.br/handle/1/6362 |
identifier_str_mv |
FANTONI, Francieli Jordão. "Amen? Share!" analysis of the interactions and the circulation of Macedo's, Santiago's and Facebook's and Twitter's discourses. 2015. 162 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Santa Maria, Santa Maria, 2015. |
url |
http://repositorio.ufsm.br/handle/1/6362 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Maria BR Comunicação UFSM Programa de Pós-Graduação em Comunicação |
publisher.none.fl_str_mv |
Universidade Federal de Santa Maria BR Comunicação UFSM Programa de Pós-Graduação em Comunicação |
dc.source.none.fl_str_mv |
reponame:Manancial - Repositório Digital da UFSM instname:Universidade Federal de Santa Maria (UFSM) instacron:UFSM |
instname_str |
Universidade Federal de Santa Maria (UFSM) |
instacron_str |
UFSM |
institution |
UFSM |
reponame_str |
Manancial - Repositório Digital da UFSM |
collection |
Manancial - Repositório Digital da UFSM |
repository.name.fl_str_mv |
Manancial - Repositório Digital da UFSM - Universidade Federal de Santa Maria (UFSM) |
repository.mail.fl_str_mv |
atendimento.sib@ufsm.br||tedebc@gmail.com |
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1805922122263953408 |