Catolicismo midiático, juventude e testemunho: uma análise do programa PHN da TV Canção Nova
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações do UFSM |
Texto Completo: | http://repositorio.ufsm.br/handle/1/16214 |
Resumo: | The evolution of media society to mediatized society has made that sense practices alter the ways of establishing social practices (FAUSTO NETO, 2008). Thus, the religious field alters its modes of functioning in function of mediatic logics (Borelli, 2010a) and mediatic Catholicism is perceived as a phenomenon, in the mediatic appropriation made by the charismatic movement. Among the Catholic broadcasters, TV Canção Nova (CN) stands out for the technological aport and investment in platforms and media. It integrates this context of alteration of religious practices, due to the transformation generated by being present in the events that populate the process of mediatization of society (FLORES, 2010; GASPARETTO, 2009) and carries out the propagation of religious discourse, from the media. This reasearch addresses the process of mediatization of society (VERÓN, 1997) and its implications over media practices performed by Catholic charismatic broadcasters, which emerge from mediatic Catholicism (CARRANZA, 2011). This way, problematizes: how the PHN (Por Hoje Não Vou mais Pecar) use the strategies of addressing mode to target the young public and lead to a possible adhesion to the faith? A qualitative, descriptive and interpretive research is carried out, divided into three phases: First, the choice of the corpus, in the transmitter of the programs on YouTube, Canção Nova Play, with 70 issues, from 02/02/2016 to 10/03/2017. As a complementary strategy, a participatory observation was made during the production and recording of the program, held on 06/30/2017, on TV CN, which helped identify the content preferred by the public, consumed media and PHN public profile. In the second phase, five programs were chosen, following the criteria of presenters (official and substitutes) and scenarios (external and studio); the topics covered by the program were categorized and the selection of the exhibition of the five editions for final analysis, referring to the days: 12/01/2016; 2/16/2016; 04/16/2016; 8/30/2016 and 9/20/2016. In the third and last phase, the analysis of the addressing modes (GOMES I., 2011) was carried out to reach the objectives and answer the questions: how the program is structured, what strategies are used by the production to retain and capture the public young faithful and what type of faithful is constituted from the program. The study evidences that the testimony (PUNTEL, 2005) is the structural basis of the program and serves as a contact strategy (FAUSTO NETO, 2004) for the proposal of adherence of the faith to young people, emerging in the language of charismatic mediatic Catholicism. |
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2019-04-15T14:02:28Z2019-04-15T14:02:28Z2018-07-17http://repositorio.ufsm.br/handle/1/16214The evolution of media society to mediatized society has made that sense practices alter the ways of establishing social practices (FAUSTO NETO, 2008). Thus, the religious field alters its modes of functioning in function of mediatic logics (Borelli, 2010a) and mediatic Catholicism is perceived as a phenomenon, in the mediatic appropriation made by the charismatic movement. Among the Catholic broadcasters, TV Canção Nova (CN) stands out for the technological aport and investment in platforms and media. It integrates this context of alteration of religious practices, due to the transformation generated by being present in the events that populate the process of mediatization of society (FLORES, 2010; GASPARETTO, 2009) and carries out the propagation of religious discourse, from the media. This reasearch addresses the process of mediatization of society (VERÓN, 1997) and its implications over media practices performed by Catholic charismatic broadcasters, which emerge from mediatic Catholicism (CARRANZA, 2011). This way, problematizes: how the PHN (Por Hoje Não Vou mais Pecar) use the strategies of addressing mode to target the young public and lead to a possible adhesion to the faith? A qualitative, descriptive and interpretive research is carried out, divided into three phases: First, the choice of the corpus, in the transmitter of the programs on YouTube, Canção Nova Play, with 70 issues, from 02/02/2016 to 10/03/2017. As a complementary strategy, a participatory observation was made during the production and recording of the program, held on 06/30/2017, on TV CN, which helped identify the content preferred by the public, consumed media and PHN public profile. In the second phase, five programs were chosen, following the criteria of presenters (official and substitutes) and scenarios (external and studio); the topics covered by the program were categorized and the selection of the exhibition of the five editions for final analysis, referring to the days: 12/01/2016; 2/16/2016; 04/16/2016; 8/30/2016 and 9/20/2016. In the third and last phase, the analysis of the addressing modes (GOMES I., 2011) was carried out to reach the objectives and answer the questions: how the program is structured, what strategies are used by the production to retain and capture the public young faithful and what type of faithful is constituted from the program. The study evidences that the testimony (PUNTEL, 2005) is the structural basis of the program and serves as a contact strategy (FAUSTO NETO, 2004) for the proposal of adherence of the faith to young people, emerging in the language of charismatic mediatic Catholicism.A evolução da sociedade dos meios para sociedade midiatizada fez com que as práticas de sentido alterassem as formas de estabelecimento de práticas sociais (FAUSTO NETO, 2008). Assim, o campo religioso altera seus modos de funcionamento em função de lógicas midiáticas (BORELLI, 2010a) e o catolicismo midiático é percebido como fenômeno, na apropriação midiática feita pelo movimento carismático. Entre as emissoras católicas, ganha destaque a TV Canção Nova (CN), pelo aporte tecnológico e o investimento em plataformas e mídias. Ela integra esse contexto de alteração das práticas religiosas, em virtude da transformação gerada por estar presente nos acontecimentos que povoam o processo de midiatização da sociedade (FLORES, 2010; GASPARETTO, 2009) e realiza a propagação do discurso religioso, a partir das mídias. Dito isso, a presente pesquisa aborda o processo de midiatização da sociedade (VERÓN, 1997) e suas incidências sobre as práticas midiáticas realizadas por emissoras católicas carismáticas, que emergem do catolicismo midiático (CARRANZA, 2011). Desta forma, problematiza-se: de que modo o Programa PHN (Por Hoje Não Vou mais Pecar) utiliza as estratégias de modo de endereçamento para se direcionar ao público jovem e o conduzir a uma possível adesão à fé? Realiza-se uma pesquisa qualitativa, de caráter descritivo e interpretativo, dividida em três fases: Primeira, escolha do corpus, no depositório dos programas da emissora, no YouTube, Canção Nova Play, com 70 edições, do dia 02/02/2016 a 03/10/2017. Como estratégia complementar, fez-se uma observação participativa durante produção e gravação do programa, realizada em 30/06/2017, na TV CN, que auxiliou na identificação dos conteúdos preferidos pelo público, mídias consumidas, perfil do público PHN. Na segunda fase, elegeu-se cinco programas, seguindo os critérios de apresentadores (oficial e substitutos) e cenários (externa e estúdio); categorizou-se os temas abordados pelo programa e se fez a seleção da mostra das cinco edições para análise final, referentes aos dias: 12/01/2016; 16/02/2016; 16/04/2016; 30/08/2016 e 20/09/2016. Na terceira e última fase, realizou-se a análise dos modos de endereçamento (GOMES I., 2011), para alcançar os objetivos e responder às questões: como o programa se estrutura, quais as estratégias utilizadas pela produção para fidelizar e capturar o público fiel jovem e que tipo de fiel é constituído a partir do programa. O estudo evidencia que o testemunho (PUNTEL, 2005) é a base estrutural do programa e serve de estratégia de contato (FAUSTO NETO, 2004) para proposta de adesão da fé aos jovens, emergindo na linguagem do catolicismo midiático carismático.porUniversidade Federal de Santa MariaCentro de Ciências Sociais e HumanasPrograma de Pós-Graduação em ComunicaçãoUFSMBrasilComunicaçãoAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessMidiatização da religiãoModos de endereçamentoCatolicismo midiáticoCanção NovaRCCMediatization of religionAddressing modesMedia catholicismCNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAOCatolicismo midiático, juventude e testemunho: uma análise do programa PHN da TV Canção NovaCatholicism, youth and testimony: an analysis of the PHN TV program from TV Canção Novainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisBorelli, Vivianehttp://lattes.cnpq.br/0710124685911526Dalmolin, Aline Roeshttp://lattes.cnpq.br/7869463407801702Sanchotene, Carlos Renan Samuelhttp://lattes.cnpq.br/8141796720337947http://lattes.cnpq.br/9251486865647829Ferreira, Virginia Diniz600900000008600600e3f2d241-1062-43af-a7ad-fbbe812903e1d19d0c6a-d597-4c9d-9877-e8c54719bf62f7675362-c60e-479f-a0e8-604a0a08d4c2eae20e34-3f14-4bc6-a6a9-92597002e8d2reponame:Biblioteca Digital de Teses e Dissertações do UFSMinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSMLICENSElicense.txtlicense.txttext/plain; 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dc.title.por.fl_str_mv |
Catolicismo midiático, juventude e testemunho: uma análise do programa PHN da TV Canção Nova |
dc.title.alternative.eng.fl_str_mv |
Catholicism, youth and testimony: an analysis of the PHN TV program from TV Canção Nova |
title |
Catolicismo midiático, juventude e testemunho: uma análise do programa PHN da TV Canção Nova |
spellingShingle |
Catolicismo midiático, juventude e testemunho: uma análise do programa PHN da TV Canção Nova Ferreira, Virginia Diniz Midiatização da religião Modos de endereçamento Catolicismo midiático Canção Nova RCC Mediatization of religion Addressing modes Media catholicism CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
title_short |
Catolicismo midiático, juventude e testemunho: uma análise do programa PHN da TV Canção Nova |
title_full |
Catolicismo midiático, juventude e testemunho: uma análise do programa PHN da TV Canção Nova |
title_fullStr |
Catolicismo midiático, juventude e testemunho: uma análise do programa PHN da TV Canção Nova |
title_full_unstemmed |
Catolicismo midiático, juventude e testemunho: uma análise do programa PHN da TV Canção Nova |
title_sort |
Catolicismo midiático, juventude e testemunho: uma análise do programa PHN da TV Canção Nova |
author |
Ferreira, Virginia Diniz |
author_facet |
Ferreira, Virginia Diniz |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Borelli, Viviane |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/0710124685911526 |
dc.contributor.referee1.fl_str_mv |
Dalmolin, Aline Roes |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/7869463407801702 |
dc.contributor.referee2.fl_str_mv |
Sanchotene, Carlos Renan Samuel |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/8141796720337947 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/9251486865647829 |
dc.contributor.author.fl_str_mv |
Ferreira, Virginia Diniz |
contributor_str_mv |
Borelli, Viviane Dalmolin, Aline Roes Sanchotene, Carlos Renan Samuel |
dc.subject.por.fl_str_mv |
Midiatização da religião Modos de endereçamento Catolicismo midiático Canção Nova RCC |
topic |
Midiatização da religião Modos de endereçamento Catolicismo midiático Canção Nova RCC Mediatization of religion Addressing modes Media catholicism CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
dc.subject.eng.fl_str_mv |
Mediatization of religion Addressing modes Media catholicism |
dc.subject.cnpq.fl_str_mv |
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO |
description |
The evolution of media society to mediatized society has made that sense practices alter the ways of establishing social practices (FAUSTO NETO, 2008). Thus, the religious field alters its modes of functioning in function of mediatic logics (Borelli, 2010a) and mediatic Catholicism is perceived as a phenomenon, in the mediatic appropriation made by the charismatic movement. Among the Catholic broadcasters, TV Canção Nova (CN) stands out for the technological aport and investment in platforms and media. It integrates this context of alteration of religious practices, due to the transformation generated by being present in the events that populate the process of mediatization of society (FLORES, 2010; GASPARETTO, 2009) and carries out the propagation of religious discourse, from the media. This reasearch addresses the process of mediatization of society (VERÓN, 1997) and its implications over media practices performed by Catholic charismatic broadcasters, which emerge from mediatic Catholicism (CARRANZA, 2011). This way, problematizes: how the PHN (Por Hoje Não Vou mais Pecar) use the strategies of addressing mode to target the young public and lead to a possible adhesion to the faith? A qualitative, descriptive and interpretive research is carried out, divided into three phases: First, the choice of the corpus, in the transmitter of the programs on YouTube, Canção Nova Play, with 70 issues, from 02/02/2016 to 10/03/2017. As a complementary strategy, a participatory observation was made during the production and recording of the program, held on 06/30/2017, on TV CN, which helped identify the content preferred by the public, consumed media and PHN public profile. In the second phase, five programs were chosen, following the criteria of presenters (official and substitutes) and scenarios (external and studio); the topics covered by the program were categorized and the selection of the exhibition of the five editions for final analysis, referring to the days: 12/01/2016; 2/16/2016; 04/16/2016; 8/30/2016 and 9/20/2016. In the third and last phase, the analysis of the addressing modes (GOMES I., 2011) was carried out to reach the objectives and answer the questions: how the program is structured, what strategies are used by the production to retain and capture the public young faithful and what type of faithful is constituted from the program. The study evidences that the testimony (PUNTEL, 2005) is the structural basis of the program and serves as a contact strategy (FAUSTO NETO, 2004) for the proposal of adherence of the faith to young people, emerging in the language of charismatic mediatic Catholicism. |
publishDate |
2018 |
dc.date.issued.fl_str_mv |
2018-07-17 |
dc.date.accessioned.fl_str_mv |
2019-04-15T14:02:28Z |
dc.date.available.fl_str_mv |
2019-04-15T14:02:28Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
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http://repositorio.ufsm.br/handle/1/16214 |
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http://repositorio.ufsm.br/handle/1/16214 |
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por |
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por |
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600900000008 |
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600 600 |
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rights_invalid_str_mv |
Attribution-NonCommercial-NoDerivatives 4.0 International http://creativecommons.org/licenses/by-nc-nd/4.0/ |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
Universidade Federal de Santa Maria Centro de Ciências Sociais e Humanas |
dc.publisher.program.fl_str_mv |
Programa de Pós-Graduação em Comunicação |
dc.publisher.initials.fl_str_mv |
UFSM |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
Comunicação |
publisher.none.fl_str_mv |
Universidade Federal de Santa Maria Centro de Ciências Sociais e Humanas |
dc.source.none.fl_str_mv |
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