O impacto da publicidade de bebidas alcoólicas sobre o consumo entre jovens: revisão da literatura internacional

• Autor(a) principal: Pinsky, Ilana [UNIFESP]
• Data de Publicação: 2008
• Outros Autores: Jundi, Sami A R J El
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Institucional da UNIFESP
• Texto Completo: http://dx.doi.org/10.1590/S1516-44462008005000015; http://repositorio.unifesp.br/handle/11600/4708
• topic: Alcohol; Alcohol drinking; Adolescents; Alcohol-related disorders; Products publicity control; Álcool; Consumo de bebidas alcoólicas; Adolescentes; Transtornos relacionados ao uso de álcool; Controle da publicidade de produtos

OBJECTIVE: Problems related to alcohol consumption are frequent, especially among the youth population. We analyzed advertisement as one of several modifiable factors with impact over alcohol consumption. METHOD: The authors carried out a literature review within Medline, SciELO, PsychoInfo and Google Scholar databases between 1990 and 2008, retrieving studies with different approaches of the alcohol advertisement impact on consumption. Besides, asnowball technique was applied to identify the most proficuous authors on the matter. Over a hundred papers were initially selected. RESULTS: The overall set of papers indicate that factors such as exposition to the advertising and attractiveness of the alcoholic beverage advertising are related with greater expectation of future consumption and with a higher and precocious consumption of alcohol, specially among adolescents and young adults. Despite methodological difficulties, recent econometrical studies indicate that reduction and/or banishment of advertising would decrease alcohol consumption. We also consider issues about the neurophysiology of decision making process and the freedom of choice in the context of exposition to advertisements. CONCLUSIONS: The current knowledge on the matter strongly suggests that a reduction of the exposition to alcohol advertisements impacts on its consumption, mainly among young populations.