A Construção da Identidade Corporal na Revista Cláudia (1960-1965)

• Autor(a) principal: Lauro, Melanie Adrienne [UNIFESP]
• Data de Publicação: 2011
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UNIFESP
• Texto Completo: https://repositorio.unifesp.br/handle/11600/67838
• topic: Body; Woman; Representation; Corpo; Mulher; Representação

The present work will take as an guiding objective search the representations of body conveyed by the magazine Cláudia during 1960 to 1965. In the contemporaneity, the relation between the individual and his body became singular, marked by the paradox of the increase in value of the physicals and esthetics forms while identity of the subjects, but also for his subjugation, while incomplete organism – draft being corrected constantly. The criterions of modernity, scientificity, practicality, individuality, added from the culture of the worship to the body were stipulating the relation of the individuals with his owns bodies. In the studied period, with the expansion of the urbanization, the aversion intensified for fat bodies, which were considered, at previous moments, demonstrations of abundance and social prestige. In that way, gradually, with the acting of the feminine publicity, those intolerances were transmitted for a consumer in potential – the women, who started to participate of spaces that previously were destined only to a masculine public, like, for example, the labor market. Therefore, understand the conceptions of body transmitted by the respective magazine in a period of effervescence of the new relative concepts to the bodies will make possible to identify which physical and behaviors parameters were polishing the contents of his principal tools: the matters and the publicity announcements.