INSPIRATION, CREATIVITY AND... CONSUMPTION? THE “LOOK OF THE DAY” BY CAMILA COELHO

Detalhes bibliográficos
Autor(a) principal: Mucelin, Patrícia Carla
Data de Publicação: 2019
Tipo de documento: Artigo
Idioma: por
Título da fonte: Escritas: Revista do Colegiado de História do Câmpus de Araguaína
Texto Completo: https://sistemas.uft.edu.br/periodicos/index.php/escritas/article/view/5590
Resumo: The Brazilian blogger Camila Coelho by write and produce photographic and audiovisual content about fashion and beauty, has acquired a producer status in the fashion field. She created an intermediate connection between consumers and various companies by propagating through advertising, many times sealed at her blog, a lifestyle that sustains itself by consuming the “right” clothes and she sought to maintain the constant update of this consumption in a post denominated “look of the day”. Through semiotic analysis from a couple of pictures published in her blog, it was possible to perceive that were created power strategies that triggered a consumption in the broad sense, of lifestyle.
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spelling INSPIRATION, CREATIVITY AND... CONSUMPTION? THE “LOOK OF THE DAY” BY CAMILA COELHOINSPIRAÇÃO, CRIATIVIDADE E... CONSUMO? O “LOOK DO DIA” DE CAMILA COELHOThe Brazilian blogger Camila Coelho by write and produce photographic and audiovisual content about fashion and beauty, has acquired a producer status in the fashion field. She created an intermediate connection between consumers and various companies by propagating through advertising, many times sealed at her blog, a lifestyle that sustains itself by consuming the “right” clothes and she sought to maintain the constant update of this consumption in a post denominated “look of the day”. Through semiotic analysis from a couple of pictures published in her blog, it was possible to perceive that were created power strategies that triggered a consumption in the broad sense, of lifestyle.A blogueira brasileira Camila Coelho ao escrever e produzir material fotográfico e audiovisual sobre moda e beleza, adquiriu um status de produtora no campo da moda. Ela teceu relações intermediárias com consumidores e com empresas diversas ao divulgar através de anúncios, muitas vezes velados, no conteúdo do seu blog, um estilo de vida que se sustenta no consumo das roupas “certas” e procurou manter a atualização constante desse consumo em de um tipo de publicação denominado “look do dia”. Através da análise semiótica de duas fotografias publicadas em seu blog, foi possível perceber que foram criadas estratégias de poder que desencadearam um consumo no sentido amplo, de modelo de vida.Portal de Periódicos UFT2019-04-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://sistemas.uft.edu.br/periodicos/index.php/escritas/article/view/559010.20873/vol10n2pp211-228Revista Escritas; v. 10 n. 2 (2018): TEORIA DA HISTÓRIA E FORMAÇÃO DO PROFESSOR-PESQUISADOR ; 211-2282238-718810.20873/vol10n2reponame:Escritas: Revista do Colegiado de História do Câmpus de Araguaínainstname:Universidade Federal do Tocantins (UFT)instacron:UFTporhttps://sistemas.uft.edu.br/periodicos/index.php/escritas/article/view/5590/1495910.20873/vol10n2c14959Copyright (c) 2018 Patrícia Carla Mucelininfo:eu-repo/semantics/openAccessMucelin, Patrícia Carla2023-09-16T16:11:39Zoai:ojs.revista.uft.edu.br:article/5590Revistahttps://sistemas.uft.edu.br/periodicos/index.php/escritasPRIhttps://sistemas.uft.edu.br/periodicos/index.php/escritas/oaioliviacormineiro@uft.edu.br||revistaescritas@uft.edu.br2238-71881981-5603opendoar:2023-09-16T16:11:39Escritas: Revista do Colegiado de História do Câmpus de Araguaína - Universidade Federal do Tocantins (UFT)false
dc.title.none.fl_str_mv INSPIRATION, CREATIVITY AND... CONSUMPTION? THE “LOOK OF THE DAY” BY CAMILA COELHO
INSPIRAÇÃO, CRIATIVIDADE E... CONSUMO? O “LOOK DO DIA” DE CAMILA COELHO
title INSPIRATION, CREATIVITY AND... CONSUMPTION? THE “LOOK OF THE DAY” BY CAMILA COELHO
spellingShingle INSPIRATION, CREATIVITY AND... CONSUMPTION? THE “LOOK OF THE DAY” BY CAMILA COELHO
Mucelin, Patrícia Carla
title_short INSPIRATION, CREATIVITY AND... CONSUMPTION? THE “LOOK OF THE DAY” BY CAMILA COELHO
title_full INSPIRATION, CREATIVITY AND... CONSUMPTION? THE “LOOK OF THE DAY” BY CAMILA COELHO
title_fullStr INSPIRATION, CREATIVITY AND... CONSUMPTION? THE “LOOK OF THE DAY” BY CAMILA COELHO
title_full_unstemmed INSPIRATION, CREATIVITY AND... CONSUMPTION? THE “LOOK OF THE DAY” BY CAMILA COELHO
title_sort INSPIRATION, CREATIVITY AND... CONSUMPTION? THE “LOOK OF THE DAY” BY CAMILA COELHO
author Mucelin, Patrícia Carla
author_facet Mucelin, Patrícia Carla
author_role author
dc.contributor.author.fl_str_mv Mucelin, Patrícia Carla
description The Brazilian blogger Camila Coelho by write and produce photographic and audiovisual content about fashion and beauty, has acquired a producer status in the fashion field. She created an intermediate connection between consumers and various companies by propagating through advertising, many times sealed at her blog, a lifestyle that sustains itself by consuming the “right” clothes and she sought to maintain the constant update of this consumption in a post denominated “look of the day”. Through semiotic analysis from a couple of pictures published in her blog, it was possible to perceive that were created power strategies that triggered a consumption in the broad sense, of lifestyle.
publishDate 2019
dc.date.none.fl_str_mv 2019-04-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://sistemas.uft.edu.br/periodicos/index.php/escritas/article/view/5590
10.20873/vol10n2pp211-228
url https://sistemas.uft.edu.br/periodicos/index.php/escritas/article/view/5590
identifier_str_mv 10.20873/vol10n2pp211-228
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://sistemas.uft.edu.br/periodicos/index.php/escritas/article/view/5590/14959
10.20873/vol10n2c14959
dc.rights.driver.fl_str_mv Copyright (c) 2018 Patrícia Carla Mucelin
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Patrícia Carla Mucelin
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Portal de Periódicos UFT
publisher.none.fl_str_mv Portal de Periódicos UFT
dc.source.none.fl_str_mv Revista Escritas; v. 10 n. 2 (2018): TEORIA DA HISTÓRIA E FORMAÇÃO DO PROFESSOR-PESQUISADOR ; 211-228
2238-7188
10.20873/vol10n2
reponame:Escritas: Revista do Colegiado de História do Câmpus de Araguaína
instname:Universidade Federal do Tocantins (UFT)
instacron:UFT
instname_str Universidade Federal do Tocantins (UFT)
instacron_str UFT
institution UFT
reponame_str Escritas: Revista do Colegiado de História do Câmpus de Araguaína
collection Escritas: Revista do Colegiado de História do Câmpus de Araguaína
repository.name.fl_str_mv Escritas: Revista do Colegiado de História do Câmpus de Araguaína - Universidade Federal do Tocantins (UFT)
repository.mail.fl_str_mv oliviacormineiro@uft.edu.br||revistaescritas@uft.edu.br
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