MULTIMODAL COMPOSITION IN ADVERTISEMENTS FROM ESPAÇO NATURA MAGAZINE: PERCEPTIONS ACCORDING TO THE GRAMMAR OF VISUAL DESIGN

Detalhes bibliográficos
Autor(a) principal: Carvalho de Arêa Leão, Wellington
Data de Publicação: 2022
Outros Autores: Fabiana Melo Cardoso Martins, Paula, Wellington Borges Gomes, Francisco
Tipo de documento: Artigo
Idioma: por
Título da fonte: EntreLetras
Texto Completo: https://periodicos.ufnt.edu.br/index.php/entreletras/article/view/14346
Resumo: This study will prove that the visual texts construction of Espaço Natura Magazine advertisement maintains a logical construction which is capable of being analysed. For this purpose, the article is based on Trindade (2012), Silva (2015), Rojo and Moura (2019) and Kress and Van Leeuwen (2021). The corpus that was analysed was one advertisement in Espaço Natura Magazine from cycle 12 in the year 2021, considering the value of information and its subcategories. It was found that, the visual piece is made up of a persuasive and intimate language, presenting an apparent reality that leads the interlocutor to consumption.   
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spelling MULTIMODAL COMPOSITION IN ADVERTISEMENTS FROM ESPAÇO NATURA MAGAZINE: PERCEPTIONS ACCORDING TO THE GRAMMAR OF VISUAL DESIGNCOMPOSIÇÃO MULTIMODAL EM ANÚNCIOS PUBLICITÁRIOS DA REVISTA ESPAÇO NATURA: PERCEPÇÕES SEGUNDO A GRAMÁTICA DO DESIGN VISUALanúncio publicitárioGDVmetafunção composicionalrevista espaço naturaadvertisementGDVcompositional metafunctionespaço natura magazineThis study will prove that the visual texts construction of Espaço Natura Magazine advertisement maintains a logical construction which is capable of being analysed. For this purpose, the article is based on Trindade (2012), Silva (2015), Rojo and Moura (2019) and Kress and Van Leeuwen (2021). The corpus that was analysed was one advertisement in Espaço Natura Magazine from cycle 12 in the year 2021, considering the value of information and its subcategories. It was found that, the visual piece is made up of a persuasive and intimate language, presenting an apparent reality that leads the interlocutor to consumption.   Este estudo comprovará que a construção dos textos visuais dos anúncios publicitários da Revista Espaço Natura mantém uma construção lógica analisável na perspectiva da Gramática do Design Visual. Para isso, este artigo fundamenta-se em Trindade (2012), Silva (2015), Rojo e Moura (2019) e Kress e Van Leeuwen (2021). O corpus analisado foi um anúncio publicitário da Revista Espaço Natura do ciclo 12 do ano de 2021, em observação ao valor da informação e suas subcategorias. Constatou-se que, a peça visual é constituída por meio de uma linguagem persuasiva e intimista, apresentando uma realidade aparente que leva o interlocutor ao consumo. Universidade Federal do Norte do Tocantins2022-10-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufnt.edu.br/index.php/entreletras/article/view/1434610.20873/uft2179-3948.2022v13n1p396-413EntreLetras; v. 13 n. 1 (2022): DOSSIÊ LINGUÍSTICA SISTÊMICO-FUNCIONAL: DIÁLOGO ENTRE TEORIA E PRÁTICA; 396 - 4132179-3948reponame:EntreLetrasinstname:Universidade Federal do Tocantins (UFT)instacron:UFTporhttps://periodicos.ufnt.edu.br/index.php/entreletras/article/view/14346/20530Copyright (c) 2022 EntreLetrashttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessCarvalho de Arêa Leão, WellingtonFabiana Melo Cardoso Martins, Paula Wellington Borges Gomes, Francisco 2022-11-07T22:38:11Zoai:ojs2.ufnt.acessoacademico.com.br:article/14346Revistahttps://sistemas.uft.edu.br/periodicos/index.php/entreletras/indexPUBhttps://sistemas.uft.edu.br/periodicos/index.php/entreletras/oaientreletrasuft@gmail.com || dirpesq@ufnt.edu.br2179-39482178-9479opendoar:2022-11-07T22:38:11EntreLetras - Universidade Federal do Tocantins (UFT)false
dc.title.none.fl_str_mv MULTIMODAL COMPOSITION IN ADVERTISEMENTS FROM ESPAÇO NATURA MAGAZINE: PERCEPTIONS ACCORDING TO THE GRAMMAR OF VISUAL DESIGN
COMPOSIÇÃO MULTIMODAL EM ANÚNCIOS PUBLICITÁRIOS DA REVISTA ESPAÇO NATURA: PERCEPÇÕES SEGUNDO A GRAMÁTICA DO DESIGN VISUAL
title MULTIMODAL COMPOSITION IN ADVERTISEMENTS FROM ESPAÇO NATURA MAGAZINE: PERCEPTIONS ACCORDING TO THE GRAMMAR OF VISUAL DESIGN
spellingShingle MULTIMODAL COMPOSITION IN ADVERTISEMENTS FROM ESPAÇO NATURA MAGAZINE: PERCEPTIONS ACCORDING TO THE GRAMMAR OF VISUAL DESIGN
Carvalho de Arêa Leão, Wellington
anúncio publicitário
GDV
metafunção composicional
revista espaço natura
advertisement
GDV
compositional metafunction
espaço natura magazine
title_short MULTIMODAL COMPOSITION IN ADVERTISEMENTS FROM ESPAÇO NATURA MAGAZINE: PERCEPTIONS ACCORDING TO THE GRAMMAR OF VISUAL DESIGN
title_full MULTIMODAL COMPOSITION IN ADVERTISEMENTS FROM ESPAÇO NATURA MAGAZINE: PERCEPTIONS ACCORDING TO THE GRAMMAR OF VISUAL DESIGN
title_fullStr MULTIMODAL COMPOSITION IN ADVERTISEMENTS FROM ESPAÇO NATURA MAGAZINE: PERCEPTIONS ACCORDING TO THE GRAMMAR OF VISUAL DESIGN
title_full_unstemmed MULTIMODAL COMPOSITION IN ADVERTISEMENTS FROM ESPAÇO NATURA MAGAZINE: PERCEPTIONS ACCORDING TO THE GRAMMAR OF VISUAL DESIGN
title_sort MULTIMODAL COMPOSITION IN ADVERTISEMENTS FROM ESPAÇO NATURA MAGAZINE: PERCEPTIONS ACCORDING TO THE GRAMMAR OF VISUAL DESIGN
author Carvalho de Arêa Leão, Wellington
author_facet Carvalho de Arêa Leão, Wellington
Fabiana Melo Cardoso Martins, Paula
Wellington Borges Gomes, Francisco
author_role author
author2 Fabiana Melo Cardoso Martins, Paula
Wellington Borges Gomes, Francisco
author2_role author
author
dc.contributor.author.fl_str_mv Carvalho de Arêa Leão, Wellington
Fabiana Melo Cardoso Martins, Paula
Wellington Borges Gomes, Francisco
dc.subject.por.fl_str_mv anúncio publicitário
GDV
metafunção composicional
revista espaço natura
advertisement
GDV
compositional metafunction
espaço natura magazine
topic anúncio publicitário
GDV
metafunção composicional
revista espaço natura
advertisement
GDV
compositional metafunction
espaço natura magazine
description This study will prove that the visual texts construction of Espaço Natura Magazine advertisement maintains a logical construction which is capable of being analysed. For this purpose, the article is based on Trindade (2012), Silva (2015), Rojo and Moura (2019) and Kress and Van Leeuwen (2021). The corpus that was analysed was one advertisement in Espaço Natura Magazine from cycle 12 in the year 2021, considering the value of information and its subcategories. It was found that, the visual piece is made up of a persuasive and intimate language, presenting an apparent reality that leads the interlocutor to consumption.   
publishDate 2022
dc.date.none.fl_str_mv 2022-10-26
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufnt.edu.br/index.php/entreletras/article/view/14346
10.20873/uft2179-3948.2022v13n1p396-413
url https://periodicos.ufnt.edu.br/index.php/entreletras/article/view/14346
identifier_str_mv 10.20873/uft2179-3948.2022v13n1p396-413
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufnt.edu.br/index.php/entreletras/article/view/14346/20530
dc.rights.driver.fl_str_mv Copyright (c) 2022 EntreLetras
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 EntreLetras
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Norte do Tocantins
publisher.none.fl_str_mv Universidade Federal do Norte do Tocantins
dc.source.none.fl_str_mv EntreLetras; v. 13 n. 1 (2022): DOSSIÊ LINGUÍSTICA SISTÊMICO-FUNCIONAL: DIÁLOGO ENTRE TEORIA E PRÁTICA; 396 - 413
2179-3948
reponame:EntreLetras
instname:Universidade Federal do Tocantins (UFT)
instacron:UFT
instname_str Universidade Federal do Tocantins (UFT)
instacron_str UFT
institution UFT
reponame_str EntreLetras
collection EntreLetras
repository.name.fl_str_mv EntreLetras - Universidade Federal do Tocantins (UFT)
repository.mail.fl_str_mv entreletrasuft@gmail.com || dirpesq@ufnt.edu.br
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