A TELEVISION ADVERTISING AND CHILD OBESITY: Characteristics and literature review regarding the Brazilian context

Detalhes bibliográficos
Autor(a) principal: Moraes, Helder de Melo
Data de Publicação: 2017
Outros Autores: Marreiro, Cristina Galamba, Barreto Filho, Eneus Trindade
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Observatório
Texto Completo: https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3411
Resumo: Child obesity is a social problem in Brazil and all over the world. It brings serious risks to people’s health and, although public administration provides expenses for treatments,  leads the treatment of diseases derived from child obesity, which aggravates in adult age, to superlative expenses. Food advertising commonly takes part of the blame for the bad eating habits of children and, consequently, their overweight, due to the idea of them inducing the consumption of highly caloric products. This study aims to deepen the discussion about the relationship between television advertisements and child obesity in the Brazilian context. It was selected the CAPES platform as the main source for research, once it is the platform of highest representability of Brazilian researchers. Finally, under the light of literature review, one can notice the demystification of advertising as directly responsible for child obesity. It is also noticeable the emerging interest in mediatization as a cultural matter.
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spelling A TELEVISION ADVERTISING AND CHILD OBESITY: Characteristics and literature review regarding the Brazilian contextLa LA PUBLICIDAD EN LA TELEVISIÓN Y LA OBESIDAD INFANTIL: Características y revisión de la literatura en el contexto brasilenoA PUBLICIDADE NA TELEVISÃO E A OBESIDADE INFANTIL: Características e revisão de literatura no contexto brasileiroChild obesitytelevisionpublicity for childrenmidiatizationChild obesitytelevisionpublicity for ChildrenmidiatizationObesidad infantilla publicidad infantilObesidad infantitelevisiónla publicidad infantilmediatizaciónObesidade infantiltelevisãopublicidade infantilObesidade infantiltelevisãoPublicidade infantilmidiatizaçãoChild obesity is a social problem in Brazil and all over the world. It brings serious risks to people’s health and, although public administration provides expenses for treatments,  leads the treatment of diseases derived from child obesity, which aggravates in adult age, to superlative expenses. Food advertising commonly takes part of the blame for the bad eating habits of children and, consequently, their overweight, due to the idea of them inducing the consumption of highly caloric products. This study aims to deepen the discussion about the relationship between television advertisements and child obesity in the Brazilian context. It was selected the CAPES platform as the main source for research, once it is the platform of highest representability of Brazilian researchers. Finally, under the light of literature review, one can notice the demystification of advertising as directly responsible for child obesity. It is also noticeable the emerging interest in mediatization as a cultural matter.La obesidad infantil es un problema social en Brasil y en todo el mundo, con graves riesgos para la salud y el gasto superlativos humana proporcionada por el gobierno en el tratamiento de enfermedades que se originan en la obesidad infantil, con un empeoramiento en la edad adulta. Parte de la culpa de la mala nutrición de los niños y, en consecuencia, el sobrepeso, por lo general atribuido a la publicidad de alimentos, mediante la inducción a la ingesta de productos con alto contenido calórico. Este estudio propone la discusión adicional de la relación de la emisión de publicidad en la televisión, con la obesidad infantil en el contexto brasileño. Seleccionado para la plataforma de la CAPES como la principal fuente para la investigación, ya que es la plataforma más representativa de los investigadores brasileños. Por último, a la luz de la revisión de la literatura, vemos la desmitificación de la publicidad como el responsable directo de la obesidad infantil. También se observa el interés emergente en la cobertura de los medios como una cuestión cultural.A obesidade infantil é um problema social no Brasil e em todo mundo, com sérios riscos à saúde das pessoas e com gastos superlativos disponibilizados pelo poder público no tratamento de doenças oriundas da obesidade infantil, com agravamento na idade adulta. Parte da culpa pela má alimentação das crianças e, consequente, do excesso de peso, costuma ser atribuída à publicidade de alimentos, por induzi-las à ingestão de produtos altamente calóricos. Este estudo propõe o aprofundamento da discussão da relação da publicidade, veiculada na televisão, com a obesidade infantil, no contexto brasileiro. Selecionou-se a plataforma CAPES como fonte principal para a pesquisa, por se tratar da plataforma com maior representatividade de pesquisadores brasileiros. Por fim, à luz da revisão da literatura, percebe-se a desmistificação da publicidade como responsável direta pela obesidade infantil. Nota-se também o interesse emergente, sobre a midiatização como uma questão cultural.Universidade Federal do Tocantins - UFT2017-04-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionTextoTextoapplication/pdfapplication/epub+zipapplication/octet-streamapplication/zipapplication/x-gzipapplication/ziphttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/341110.20873/uft.2447-4266.2017v3n2p503Observatory Journal; Vol. 3 No. 2 (2017): V. 3 N. 2 (2017) Por uma história pública: comunicação e ensino Abr-Jun 2017; 503-523Observatorio Magazine; Vol. 3 Núm. 2 (2017): Por una Historia Pública: comunicación Y ensenanza; 503-523Observatoire Journal; Vol. 3 No. 2 (2017): V. 3 N. 2 (2017) Por uma história pública: comunicação e ensino Abr-Jun 2017; 503-523Revista Observatório ; v. 3 n. 2 (2017): V. 3 N. 2 (2017) Por uma história pública: comunicação e ensino Abr-Jun 2017; 503-5232447-426610.20873/uft.2447-4266.2017v3n2reponame:Revista Observatórioinstname:Universidade Federal do Tocantins (UFT)instacron:UFTporhttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3411/9622https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3411/10174https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3411/10176https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3411/10178https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3411/10179https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3411/10181Século XX/XXICopyright (c) 2017 Revista Observatórioinfo:eu-repo/semantics/openAccessMoraes, Helder de MeloMarreiro, Cristina GalambaBarreto Filho, Eneus Trindade2022-03-04T13:22:01Zoai:ojs.revista.uft.edu.br:article/3411Revistahttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/oai2447-42662447-4266opendoar:2022-03-04T13:22:01Revista Observatório - Universidade Federal do Tocantins (UFT)false
dc.title.none.fl_str_mv A TELEVISION ADVERTISING AND CHILD OBESITY: Characteristics and literature review regarding the Brazilian context
La LA PUBLICIDAD EN LA TELEVISIÓN Y LA OBESIDAD INFANTIL: Características y revisión de la literatura en el contexto brasileno
A PUBLICIDADE NA TELEVISÃO E A OBESIDADE INFANTIL: Características e revisão de literatura no contexto brasileiro
title A TELEVISION ADVERTISING AND CHILD OBESITY: Characteristics and literature review regarding the Brazilian context
spellingShingle A TELEVISION ADVERTISING AND CHILD OBESITY: Characteristics and literature review regarding the Brazilian context
Moraes, Helder de Melo
Child obesity
television
publicity for children
midiatization
Child obesity
television
publicity for Children
midiatization
Obesidad infantil
la publicidad infantil
Obesidad infanti
televisión
la publicidad infantil
mediatización
Obesidade infantil
televisão
publicidade infantil
Obesidade infantil
televisão
Publicidade infantil
midiatização
title_short A TELEVISION ADVERTISING AND CHILD OBESITY: Characteristics and literature review regarding the Brazilian context
title_full A TELEVISION ADVERTISING AND CHILD OBESITY: Characteristics and literature review regarding the Brazilian context
title_fullStr A TELEVISION ADVERTISING AND CHILD OBESITY: Characteristics and literature review regarding the Brazilian context
title_full_unstemmed A TELEVISION ADVERTISING AND CHILD OBESITY: Characteristics and literature review regarding the Brazilian context
title_sort A TELEVISION ADVERTISING AND CHILD OBESITY: Characteristics and literature review regarding the Brazilian context
author Moraes, Helder de Melo
author_facet Moraes, Helder de Melo
Marreiro, Cristina Galamba
Barreto Filho, Eneus Trindade
author_role author
author2 Marreiro, Cristina Galamba
Barreto Filho, Eneus Trindade
author2_role author
author
dc.contributor.author.fl_str_mv Moraes, Helder de Melo
Marreiro, Cristina Galamba
Barreto Filho, Eneus Trindade
dc.subject.por.fl_str_mv Child obesity
television
publicity for children
midiatization
Child obesity
television
publicity for Children
midiatization
Obesidad infantil
la publicidad infantil
Obesidad infanti
televisión
la publicidad infantil
mediatización
Obesidade infantil
televisão
publicidade infantil
Obesidade infantil
televisão
Publicidade infantil
midiatização
topic Child obesity
television
publicity for children
midiatization
Child obesity
television
publicity for Children
midiatization
Obesidad infantil
la publicidad infantil
Obesidad infanti
televisión
la publicidad infantil
mediatización
Obesidade infantil
televisão
publicidade infantil
Obesidade infantil
televisão
Publicidade infantil
midiatização
description Child obesity is a social problem in Brazil and all over the world. It brings serious risks to people’s health and, although public administration provides expenses for treatments,  leads the treatment of diseases derived from child obesity, which aggravates in adult age, to superlative expenses. Food advertising commonly takes part of the blame for the bad eating habits of children and, consequently, their overweight, due to the idea of them inducing the consumption of highly caloric products. This study aims to deepen the discussion about the relationship between television advertisements and child obesity in the Brazilian context. It was selected the CAPES platform as the main source for research, once it is the platform of highest representability of Brazilian researchers. Finally, under the light of literature review, one can notice the demystification of advertising as directly responsible for child obesity. It is also noticeable the emerging interest in mediatization as a cultural matter.
publishDate 2017
dc.date.none.fl_str_mv 2017-04-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3411
10.20873/uft.2447-4266.2017v3n2p503
url https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3411
identifier_str_mv 10.20873/uft.2447-4266.2017v3n2p503
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3411/9622
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3411/10174
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3411/10176
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3411/10178
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3411/10179
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3411/10181
dc.rights.driver.fl_str_mv Copyright (c) 2017 Revista Observatório
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Revista Observatório
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/epub+zip
application/octet-stream
application/zip
application/x-gzip
application/zip
dc.coverage.none.fl_str_mv Século XX/XXI
dc.publisher.none.fl_str_mv Universidade Federal do Tocantins - UFT
publisher.none.fl_str_mv Universidade Federal do Tocantins - UFT
dc.source.none.fl_str_mv Observatory Journal; Vol. 3 No. 2 (2017): V. 3 N. 2 (2017) Por uma história pública: comunicação e ensino Abr-Jun 2017; 503-523
Observatorio Magazine; Vol. 3 Núm. 2 (2017): Por una Historia Pública: comunicación Y ensenanza; 503-523
Observatoire Journal; Vol. 3 No. 2 (2017): V. 3 N. 2 (2017) Por uma história pública: comunicação e ensino Abr-Jun 2017; 503-523
Revista Observatório ; v. 3 n. 2 (2017): V. 3 N. 2 (2017) Por uma história pública: comunicação e ensino Abr-Jun 2017; 503-523
2447-4266
10.20873/uft.2447-4266.2017v3n2
reponame:Revista Observatório
instname:Universidade Federal do Tocantins (UFT)
instacron:UFT
instname_str Universidade Federal do Tocantins (UFT)
instacron_str UFT
institution UFT
reponame_str Revista Observatório
collection Revista Observatório
repository.name.fl_str_mv Revista Observatório - Universidade Federal do Tocantins (UFT)
repository.mail.fl_str_mv
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