Denying the refusal in a propaganda palimpsest: free speech colUsions concerning the 2015 Carnival Skol beer campaign

• Autor(a) principal: Paganotti, Ivan
• Data de Publicação: 2016
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Observatório
• Texto Completo: https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/1746
• topic: Censorship; Free speech; Activism; Social Networks; Communication; Censorship; Free speech; Activism; Social Networks; Libertad de expresión; Activismo; Redes sociales; Comunicación; Libertad de expresión; Activismo; Redes Sociales; Censura; comunicação; Ativismo; liberdade de expressão; redes sociais; Comunicação; Censura; Liberdade de expressão; Ativismo; Redes Sociais

Skol beer Carnival advertisements triggered complaints in social networks: the sentence "I forgot 'no' at home" was added "and I brought 'never'", a critic to what was seen as an incentive to consumers' irresponsible behavior, ignoring legitimate limits in a period (Carnival) in which alcohol abuse is linked to violent incidents. The advertiser decided to remove this campaign, but self-regulatory National Advertising Ethic Council ignored public complaints and dismissed the case. This article evaluates this case in the point of view of public accountability, as determined by communication political economy studies. To analyze this conflict, this paper adopts criticai discourse analysis methods. As a result, it is possible to point out that this is a rare case of conflict among free speech rights, in which this freedom collides not against other rights, but conflicts with itself - in this case, the possibility to avoid saying "no" and the power to say it.