ADVERTISING IN THE CONTEXT OF THE SENSATION SOCIETY: a communicational format and the relation between perception and cognition in focus

• Autor(a) principal: Drigo, Maria Ogécia
• Data de Publicação: 2017
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Observatório
• Texto Completo: https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/3107
• topic: Society; sensation; Advertising; Perception/cognition; Synthesis; La sociedad del sentimiento; Publicidad; la percepción/cognición; Síntesis; Diagrama; Sociedade da sensação; Publicidade; Percepção/cognição; Síntese; Diagrama; sociedade da sensação; publicidade; percepção/cognição; síntese; diagrama

This paper aims to reflect on cognition within a context permeated by audiovisual clashes, since visual representations are incessantly on the scene. Thereto, one considers the transformations of the relation between perception and sensation within the context of the society of sensation, in Christoph Türcke’s perspective, as well as concepts from Charles Sanders Peirce’s philosophical architecture, chiefly the classification of signs in hypoicons and its diverse modalities, and the movement perception/cognition through the different levels of consciousness. From the confluence of such ideas, we conjecture about the importance of the synthesis and of the construction of signs (objects) that may problematize the relation icon/index, a task that is assigned to producers (forgers) of signs, among which, the designers and advertising professional