BRAZIL DOES NOT NEED HUMAN AND SOCIAL SCIENCES: a possible reading of government advertising about Enem

Detalhes bibliográficos
Autor(a) principal: Ribeiro, Bianca Zanella
Data de Publicação: 2020
Outros Autores: Lisieux Oliveira Navarro, Daniella, Prates, Helena, Ruão, Teresa
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Observatório
Texto Completo: https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/9636
Resumo: This text presents a critical analysis of Enem's official dissemination campaigns in the years 2019 and 2020 amidst a scenario of political tensions between government and federal universities, also marked by the coronavirus pandemic. The study shows a partial representation, in the scope of Brazilian government advertising, sciences and higher education, characterized mainly by the overvaluation of courses in Health Sciences and courses traditionally valued by the labor market, such as Law and Engineering, in contrast to the relative invisibility of Human, Social Sciences and other areas of knowledge.
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spelling BRAZIL DOES NOT NEED HUMAN AND SOCIAL SCIENCES: a possible reading of government advertising about EnemCommunicationScienceHigher EducationAdvertisingGovernment AdvertisingPublicidadeComunicação GovernamentalCiênciaThis text presents a critical analysis of Enem's official dissemination campaigns in the years 2019 and 2020 amidst a scenario of political tensions between government and federal universities, also marked by the coronavirus pandemic. The study shows a partial representation, in the scope of Brazilian government advertising, sciences and higher education, characterized mainly by the overvaluation of courses in Health Sciences and courses traditionally valued by the labor market, such as Law and Engineering, in contrast to the relative invisibility of Human, Social Sciences and other areas of knowledge.Este texto presenta un análisis critica de las campañas oficiales de difusión de Enem en los años 2019 y 2020 en medio de un escenario de tensiones políticas entre el gobierno y las universidades federales, también marcado por la pandemia de coronavirus. El estudio muestra una representación parcial, en el ámbito de la publicidad gubernamental brasileña, las ciencias y la educación superior, caracterizada principalmente por la sobrevaloración de los cursos en Ciencias de la Salud y cursos tradicionalmente valorados por el mercado laboral, como Derecho e Ingeniería, en contraste con la relativa invisibilidad de las ciencias humanas, sociales y otras áreas del conocimiento.O presente texto apresenta uma análise crítica das campanhas oficiais de divulgação do Enem nos anos de 2019 e 2020 em meio a um cenário de tensões políticas entre governo e universidades federais, marcado, também, pela pandemia de coronavírus. O estudo demonstra uma representação parcial, no âmbito da publicidade governamental brasileira, das ciências e da educação superior, caracterizada, principalmente, pela sobrevalorização de cursos das Ciências da Saúde e formações tradicionalmente valorizadas pelo mercado de trabalho, como Direito e Engenharia, em contraste com a relativa invisibilidade das Ciências Humanas, Sociais e demais áreas do conhecimento.Universidade Federal do Tocantins - UFT2020-04-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionTextoapplication/pdfapplication/pdfhttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/963610.20873/uft.2447-4266.2020v6n2a15enObservatory Journal; Vol. 6 No. 2 (2020): v. 6 n. 2 (2020): Human and Social Sciences against Covid-19 / Ciências Humanas e Sociais no enfrentamento da COVID-19; a15enObservatorio Magazine; Vol. 6 Núm. 2 (2020): v. 6 n. 2 (2020): Human and Social Sciences against Covid-19 / Ciências Humanas e Sociais no enfrentamento da COVID-19; a15enObservatoire Journal; Vol. 6 No. 2 (2020): v. 6 n. 2 (2020): Human and Social Sciences against Covid-19 / Ciências Humanas e Sociais no enfrentamento da COVID-19; a15enRevista Observatório ; v. 6 n. 2 (2020): v. 6 n. 2 (2020): Human and Social Sciences against Covid-19 / Ciências Humanas e Sociais no enfrentamento da COVID-19; a15en2447-426610.20873/uft.2447-4266.2020v6n2reponame:Revista Observatórioinstname:Universidade Federal do Tocantins (UFT)instacron:UFTporhttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/9636/17450https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/9636/17451Copyright (c) 2020 Revista Observatórioinfo:eu-repo/semantics/openAccessRibeiro, Bianca ZanellaLisieux Oliveira Navarro, DaniellaPrates, HelenaRuão, Teresa2022-03-04T13:02:54Zoai:ojs.revista.uft.edu.br:article/9636Revistahttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/indexPUBhttps://sistemas.uft.edu.br/periodicos/index.php/observatorio/oaigilsonportouft@gmail.com||gilsonporto@uft.edu.br||2447-42662447-4266opendoar:2022-03-04T13:02:54Revista Observatório - Universidade Federal do Tocantins (UFT)false
dc.title.none.fl_str_mv BRAZIL DOES NOT NEED HUMAN AND SOCIAL SCIENCES: a possible reading of government advertising about Enem
title BRAZIL DOES NOT NEED HUMAN AND SOCIAL SCIENCES: a possible reading of government advertising about Enem
spellingShingle BRAZIL DOES NOT NEED HUMAN AND SOCIAL SCIENCES: a possible reading of government advertising about Enem
Ribeiro, Bianca Zanella
Communication
Science
Higher Education
Advertising
Government Advertising
Publicidade
Comunicação Governamental
Ciência
title_short BRAZIL DOES NOT NEED HUMAN AND SOCIAL SCIENCES: a possible reading of government advertising about Enem
title_full BRAZIL DOES NOT NEED HUMAN AND SOCIAL SCIENCES: a possible reading of government advertising about Enem
title_fullStr BRAZIL DOES NOT NEED HUMAN AND SOCIAL SCIENCES: a possible reading of government advertising about Enem
title_full_unstemmed BRAZIL DOES NOT NEED HUMAN AND SOCIAL SCIENCES: a possible reading of government advertising about Enem
title_sort BRAZIL DOES NOT NEED HUMAN AND SOCIAL SCIENCES: a possible reading of government advertising about Enem
author Ribeiro, Bianca Zanella
author_facet Ribeiro, Bianca Zanella
Lisieux Oliveira Navarro, Daniella
Prates, Helena
Ruão, Teresa
author_role author
author2 Lisieux Oliveira Navarro, Daniella
Prates, Helena
Ruão, Teresa
author2_role author
author
author
dc.contributor.author.fl_str_mv Ribeiro, Bianca Zanella
Lisieux Oliveira Navarro, Daniella
Prates, Helena
Ruão, Teresa
dc.subject.por.fl_str_mv Communication
Science
Higher Education
Advertising
Government Advertising
Publicidade
Comunicação Governamental
Ciência
topic Communication
Science
Higher Education
Advertising
Government Advertising
Publicidade
Comunicação Governamental
Ciência
description This text presents a critical analysis of Enem's official dissemination campaigns in the years 2019 and 2020 amidst a scenario of political tensions between government and federal universities, also marked by the coronavirus pandemic. The study shows a partial representation, in the scope of Brazilian government advertising, sciences and higher education, characterized mainly by the overvaluation of courses in Health Sciences and courses traditionally valued by the labor market, such as Law and Engineering, in contrast to the relative invisibility of Human, Social Sciences and other areas of knowledge.
publishDate 2020
dc.date.none.fl_str_mv 2020-04-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Texto
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/9636
10.20873/uft.2447-4266.2020v6n2a15en
url https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/9636
identifier_str_mv 10.20873/uft.2447-4266.2020v6n2a15en
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/9636/17450
https://sistemas.uft.edu.br/periodicos/index.php/observatorio/article/view/9636/17451
dc.rights.driver.fl_str_mv Copyright (c) 2020 Revista Observatório
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Revista Observatório
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Tocantins - UFT
publisher.none.fl_str_mv Universidade Federal do Tocantins - UFT
dc.source.none.fl_str_mv Observatory Journal; Vol. 6 No. 2 (2020): v. 6 n. 2 (2020): Human and Social Sciences against Covid-19 / Ciências Humanas e Sociais no enfrentamento da COVID-19; a15en
Observatorio Magazine; Vol. 6 Núm. 2 (2020): v. 6 n. 2 (2020): Human and Social Sciences against Covid-19 / Ciências Humanas e Sociais no enfrentamento da COVID-19; a15en
Observatoire Journal; Vol. 6 No. 2 (2020): v. 6 n. 2 (2020): Human and Social Sciences against Covid-19 / Ciências Humanas e Sociais no enfrentamento da COVID-19; a15en
Revista Observatório ; v. 6 n. 2 (2020): v. 6 n. 2 (2020): Human and Social Sciences against Covid-19 / Ciências Humanas e Sociais no enfrentamento da COVID-19; a15en
2447-4266
10.20873/uft.2447-4266.2020v6n2
reponame:Revista Observatório
instname:Universidade Federal do Tocantins (UFT)
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instname_str Universidade Federal do Tocantins (UFT)
instacron_str UFT
institution UFT
reponame_str Revista Observatório
collection Revista Observatório
repository.name.fl_str_mv Revista Observatório - Universidade Federal do Tocantins (UFT)
repository.mail.fl_str_mv gilsonportouft@gmail.com||gilsonporto@uft.edu.br||
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