Social ties in the commercial dynamization of small farmers agroindustry in the Uruguay River Basin-Rs-Brazil
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Campo - Território |
Texto Completo: | https://seer.ufu.br/index.php/campoterritorio/article/view/50089 |
Resumo: | The construction of this article started from the reflections around the socioeconomic relations established in the commercialization between the owners of the family agro-industries, their suppliers, retailers and consumers present in the middle region of the Upper Rio Uruguay. In this sense, the research problem seeks to understand how social interactions dynamize the commercial relations established between actors belonging to the family agroindustrial chain? To better understand this phenomenon, the theoretical contribution of the New Economic Sociology was used, mainly the concepts of embeddedness and social relations networks, whose author is Mark Granovetter. The research was carried out with a sample of ten family agroindustries, ten suppliers, ten retailers and ten consumers indicated by peers, obeying the snowball technique. Semi-structured questionnaires were applied to these 40 actors. The results showed that most commercial relations between the actors are established by the logic of trust, reciprocity, kinship and affection, which maintains agro-industries on the long run as an opportunity for family income. However, when seeking expansion, they need interaction with other actors, enhancing greater sales, greater scale and innovation, through less intense relationships, with less trust. The agro-industries are rooted in the territory, the knowledge and production skills were brought by the colonizers for food security. It is concluded that family agribusinesses contribute in an essential way to social reproduction and the maintenance of family agriculture in the region. |
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Social ties in the commercial dynamization of small farmers agroindustry in the Uruguay River Basin-Rs-BrazilOs laços sociais na dinamização comercial das agroindústrias familiares na região Médio Alto Uruguai-Rs/BrasilThe construction of this article started from the reflections around the socioeconomic relations established in the commercialization between the owners of the family agro-industries, their suppliers, retailers and consumers present in the middle region of the Upper Rio Uruguay. In this sense, the research problem seeks to understand how social interactions dynamize the commercial relations established between actors belonging to the family agroindustrial chain? To better understand this phenomenon, the theoretical contribution of the New Economic Sociology was used, mainly the concepts of embeddedness and social relations networks, whose author is Mark Granovetter. The research was carried out with a sample of ten family agroindustries, ten suppliers, ten retailers and ten consumers indicated by peers, obeying the snowball technique. Semi-structured questionnaires were applied to these 40 actors. The results showed that most commercial relations between the actors are established by the logic of trust, reciprocity, kinship and affection, which maintains agro-industries on the long run as an opportunity for family income. However, when seeking expansion, they need interaction with other actors, enhancing greater sales, greater scale and innovation, through less intense relationships, with less trust. The agro-industries are rooted in the territory, the knowledge and production skills were brought by the colonizers for food security. It is concluded that family agribusinesses contribute in an essential way to social reproduction and the maintenance of family agriculture in the region.A construção deste artigo partiu das reflexões em torno das relações socioeconômicas estabelecidas na comercialização entre os proprietários das agroindústrias familiares (AFs), seus fornecedores, varejistas e consumidores presentes no território do CODEMAU-RS-BRASIL. Neste sentido, o problema de pesquisa busca compreender como os laços fortes e fracos dinamizam as relações comerciais estabelecidas entre atores pertencentes a cadeia agroindustrial familiar do CODEMAU? Para melhor compreender esse fenômeno, utilizou-se o aporte teórico da Nova Sociologia Econômica, principalmente os conceitos de embeddedness, redes de relações sociais, laços fortes e fracos, tendo como autor principal Mark Granovetter. A pesquisa foi realizada através de uma amostra de dez agroindústrias familiares, dez fornecedores, dez varejistas e dez consumidores indicado pelos pares, obedecendo a técnica bola-de-neve. Para estes 40 atores foram aplicados questionários semiestruturados. Os resultados demonstraram que a maioria das relações comerciais entre os atores são estabelecidas por ‘laços fortes’, obedecendo a lógica da confiança, da reciprocidade, do parentesco e da afetividade, porém, ao buscarem a expansão, necessitam estabelecer a lógica dos ‘laços fracos’ com outros atores representativos de outras redes sociais, potencializando assim maiores vendas, maior escala e inovação. E, que as AFs são parte histórica do território, em que a cultura da produção e da industrialização agrícola foi trazida pelos colonizadores. Assim, conclui-se que as AFs podem até não contribuírem de forma exponencial para o desenvolvimento socioeconômico da região, mas com certeza, contribuem e muito para a reprodução social e a manutenção da cultura e do agricultor no meio rural.EDUFU2020-08-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://seer.ufu.br/index.php/campoterritorio/article/view/5008910.14393/RCT153511Revista Campo-Território; v. 15 n. 35 Abr. (2020); 286-3131809-6271reponame:Campo - Territórioinstname:Universidade Federal de Uberlândia (UFU)instacron:UFUporhttps://seer.ufu.br/index.php/campoterritorio/article/view/50089/29586Copyright (c) 2020 CAMPO - TERRITÓRIO: REVISTA DE GEOGRAFIA AGRÁRIAinfo:eu-repo/semantics/openAccessAlbarello, Ezequiel PlinioDeponti, Cidonea MachadoBrose, Markus Erwin2020-08-31T20:13:05Zoai:ojs.www.seer.ufu.br:article/50089Revistahttps://seer.ufu.br/index.php/campoterritorioPUBhttps://seer.ufu.br/index.php/campoterritorio/oaijcleps@ufu.br || campoterritorio@ig.ufu.br1809-62711809-6271opendoar:2020-08-31T20:13:05Campo - Território - Universidade Federal de Uberlândia (UFU)false |
dc.title.none.fl_str_mv |
Social ties in the commercial dynamization of small farmers agroindustry in the Uruguay River Basin-Rs-Brazil Os laços sociais na dinamização comercial das agroindústrias familiares na região Médio Alto Uruguai-Rs/Brasil |
title |
Social ties in the commercial dynamization of small farmers agroindustry in the Uruguay River Basin-Rs-Brazil |
spellingShingle |
Social ties in the commercial dynamization of small farmers agroindustry in the Uruguay River Basin-Rs-Brazil Albarello, Ezequiel Plinio |
title_short |
Social ties in the commercial dynamization of small farmers agroindustry in the Uruguay River Basin-Rs-Brazil |
title_full |
Social ties in the commercial dynamization of small farmers agroindustry in the Uruguay River Basin-Rs-Brazil |
title_fullStr |
Social ties in the commercial dynamization of small farmers agroindustry in the Uruguay River Basin-Rs-Brazil |
title_full_unstemmed |
Social ties in the commercial dynamization of small farmers agroindustry in the Uruguay River Basin-Rs-Brazil |
title_sort |
Social ties in the commercial dynamization of small farmers agroindustry in the Uruguay River Basin-Rs-Brazil |
author |
Albarello, Ezequiel Plinio |
author_facet |
Albarello, Ezequiel Plinio Deponti, Cidonea Machado Brose, Markus Erwin |
author_role |
author |
author2 |
Deponti, Cidonea Machado Brose, Markus Erwin |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Albarello, Ezequiel Plinio Deponti, Cidonea Machado Brose, Markus Erwin |
description |
The construction of this article started from the reflections around the socioeconomic relations established in the commercialization between the owners of the family agro-industries, their suppliers, retailers and consumers present in the middle region of the Upper Rio Uruguay. In this sense, the research problem seeks to understand how social interactions dynamize the commercial relations established between actors belonging to the family agroindustrial chain? To better understand this phenomenon, the theoretical contribution of the New Economic Sociology was used, mainly the concepts of embeddedness and social relations networks, whose author is Mark Granovetter. The research was carried out with a sample of ten family agroindustries, ten suppliers, ten retailers and ten consumers indicated by peers, obeying the snowball technique. Semi-structured questionnaires were applied to these 40 actors. The results showed that most commercial relations between the actors are established by the logic of trust, reciprocity, kinship and affection, which maintains agro-industries on the long run as an opportunity for family income. However, when seeking expansion, they need interaction with other actors, enhancing greater sales, greater scale and innovation, through less intense relationships, with less trust. The agro-industries are rooted in the territory, the knowledge and production skills were brought by the colonizers for food security. It is concluded that family agribusinesses contribute in an essential way to social reproduction and the maintenance of family agriculture in the region. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-08-04 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://seer.ufu.br/index.php/campoterritorio/article/view/50089 10.14393/RCT153511 |
url |
https://seer.ufu.br/index.php/campoterritorio/article/view/50089 |
identifier_str_mv |
10.14393/RCT153511 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://seer.ufu.br/index.php/campoterritorio/article/view/50089/29586 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 CAMPO - TERRITÓRIO: REVISTA DE GEOGRAFIA AGRÁRIA info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 CAMPO - TERRITÓRIO: REVISTA DE GEOGRAFIA AGRÁRIA |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
EDUFU |
publisher.none.fl_str_mv |
EDUFU |
dc.source.none.fl_str_mv |
Revista Campo-Território; v. 15 n. 35 Abr. (2020); 286-313 1809-6271 reponame:Campo - Território instname:Universidade Federal de Uberlândia (UFU) instacron:UFU |
instname_str |
Universidade Federal de Uberlândia (UFU) |
instacron_str |
UFU |
institution |
UFU |
reponame_str |
Campo - Território |
collection |
Campo - Território |
repository.name.fl_str_mv |
Campo - Território - Universidade Federal de Uberlândia (UFU) |
repository.mail.fl_str_mv |
jcleps@ufu.br || campoterritorio@ig.ufu.br |
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1798315122213519360 |