CONVINCING NETWORK: THE TECHNOLOGICAL DIFFUSION OF AGRIBUSINESS IN MATO GROSSO

Detalhes bibliográficos
Autor(a) principal: da Silva, Edmilson José
Data de Publicação: 2022
Tipo de documento: Artigo
Idioma: por
Título da fonte: Caminhos de Geografia
Texto Completo: https://seer.ufu.br/index.php/caminhosdegeografia/article/view/58016
Resumo: The Brazilian Savannah, seeking to attend a modernizing project, has undergone deep changes in the productive field, especially since 1970. Period in which policies of colonization and national integration come to govern new social relations and orchestrate population displacement to areas previously considered to be “empty spaces”. This paper aims to present a reflection on the power networks that involve the agricultural technological diffusion and the convincing processes for adoption of these new technologies for agribusiness. In the state of Mato Grosso, productive specialization in the field linked to agribusiness and, consequently, to market laws, ends up creating different conflicts in the field and in the struggle for power at different scales of society. Therefore, this research, seeking answers to this scenario, sees technological diffusion as a powerful instrument of persuasion and convincing, crystallized by the high standard of technical events and technologies trade shows aimed at modern agricultural production.
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spelling CONVINCING NETWORK: THE TECHNOLOGICAL DIFFUSION OF AGRIBUSINESS IN MATO GROSSO REDE DE CONVENCIMENTO: A DIFUSÃO TECNOLÓGICA DO AGRONEGÓCIO EM MATO GROSSOCerrado brasileiroAgronegócioModernizaçãoFeiras de tecnologiaBrazilian SavannahAgribusinessModernizationTechnologies Trade ShowsThe Brazilian Savannah, seeking to attend a modernizing project, has undergone deep changes in the productive field, especially since 1970. Period in which policies of colonization and national integration come to govern new social relations and orchestrate population displacement to areas previously considered to be “empty spaces”. This paper aims to present a reflection on the power networks that involve the agricultural technological diffusion and the convincing processes for adoption of these new technologies for agribusiness. In the state of Mato Grosso, productive specialization in the field linked to agribusiness and, consequently, to market laws, ends up creating different conflicts in the field and in the struggle for power at different scales of society. Therefore, this research, seeking answers to this scenario, sees technological diffusion as a powerful instrument of persuasion and convincing, crystallized by the high standard of technical events and technologies trade shows aimed at modern agricultural production.Atendendo ao chamamento de um projeto modernizador, o cerrado brasileiro passou por uma profunda modificação do processo produtivo no campo, sobretudo a partir de 1970, momento no qual, políticas de colonização e integração nacional passam a reger as novas relações sociais e orquestrar o deslocamento populacional para áreas antes consideradas como “espaços vazios”. O objetivo deste artigo é refletir acerca das redes de poder que envolvem os processos de difusão tecnológica agrícola e os processos de convencimento na adoção dessas novas tecnologias destinadas ao agronegócio. No estado de Mato Grosso, a especialização produtiva no campo ligada ao agribusiness e, consequentemente, às leis de mercado, acabam por criar conflitos diversos no campo e na luta pelo poder em diferentes escalas da sociedade. Sendo assim, o trabalho realizado, buscando respostas a este cenário, vê na difusão tecnológica um poderoso instrumento de persuasão e convencimento, cristalizado pelo alto padrão dos eventos técnicos e pelas feiras de tecnologia voltadas à moderna produção agrícola.EDUFU - Editora da Universidade Federal de Uberlândia2022-06-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado pelos paresapplication/pdfhttps://seer.ufu.br/index.php/caminhosdegeografia/article/view/5801610.14393/RCG238758016Caminhos de Geografia; Vol. 23 No. 87 (2022): Junho; 312-325Caminhos de Geografia; Vol. 23 Núm. 87 (2022): Junho; 312-325Caminhos de Geografia; v. 23 n. 87 (2022): Junho; 312-3251678-6343reponame:Caminhos de Geografiainstname:Universidade Federal de Uberlândia (UFU)instacron:UFUporhttps://seer.ufu.br/index.php/caminhosdegeografia/article/view/58016/33951Copyright (c) 2022 Edmilson José da Silvahttp://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessda Silva, Edmilson José2022-07-25T12:30:51Zoai:ojs.www.seer.ufu.br:article/58016Revistahttps://seer.ufu.br/index.php/caminhosdegeografia/indexPUBhttp://www.seer.ufu.br/index.php/caminhosdegeografia/oaiflaviasantosgeo@gmail.com1678-63431678-6343opendoar:2022-07-25T12:30:51Caminhos de Geografia - Universidade Federal de Uberlândia (UFU)false
dc.title.none.fl_str_mv CONVINCING NETWORK: THE TECHNOLOGICAL DIFFUSION OF AGRIBUSINESS IN MATO GROSSO
REDE DE CONVENCIMENTO: A DIFUSÃO TECNOLÓGICA DO AGRONEGÓCIO EM MATO GROSSO
title CONVINCING NETWORK: THE TECHNOLOGICAL DIFFUSION OF AGRIBUSINESS IN MATO GROSSO
spellingShingle CONVINCING NETWORK: THE TECHNOLOGICAL DIFFUSION OF AGRIBUSINESS IN MATO GROSSO
da Silva, Edmilson José
Cerrado brasileiro
Agronegócio
Modernização
Feiras de tecnologia
Brazilian Savannah
Agribusiness
Modernization
Technologies Trade Shows
title_short CONVINCING NETWORK: THE TECHNOLOGICAL DIFFUSION OF AGRIBUSINESS IN MATO GROSSO
title_full CONVINCING NETWORK: THE TECHNOLOGICAL DIFFUSION OF AGRIBUSINESS IN MATO GROSSO
title_fullStr CONVINCING NETWORK: THE TECHNOLOGICAL DIFFUSION OF AGRIBUSINESS IN MATO GROSSO
title_full_unstemmed CONVINCING NETWORK: THE TECHNOLOGICAL DIFFUSION OF AGRIBUSINESS IN MATO GROSSO
title_sort CONVINCING NETWORK: THE TECHNOLOGICAL DIFFUSION OF AGRIBUSINESS IN MATO GROSSO
author da Silva, Edmilson José
author_facet da Silva, Edmilson José
author_role author
dc.contributor.author.fl_str_mv da Silva, Edmilson José
dc.subject.por.fl_str_mv Cerrado brasileiro
Agronegócio
Modernização
Feiras de tecnologia
Brazilian Savannah
Agribusiness
Modernization
Technologies Trade Shows
topic Cerrado brasileiro
Agronegócio
Modernização
Feiras de tecnologia
Brazilian Savannah
Agribusiness
Modernization
Technologies Trade Shows
description The Brazilian Savannah, seeking to attend a modernizing project, has undergone deep changes in the productive field, especially since 1970. Period in which policies of colonization and national integration come to govern new social relations and orchestrate population displacement to areas previously considered to be “empty spaces”. This paper aims to present a reflection on the power networks that involve the agricultural technological diffusion and the convincing processes for adoption of these new technologies for agribusiness. In the state of Mato Grosso, productive specialization in the field linked to agribusiness and, consequently, to market laws, ends up creating different conflicts in the field and in the struggle for power at different scales of society. Therefore, this research, seeking answers to this scenario, sees technological diffusion as a powerful instrument of persuasion and convincing, crystallized by the high standard of technical events and technologies trade shows aimed at modern agricultural production.
publishDate 2022
dc.date.none.fl_str_mv 2022-06-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado pelos pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufu.br/index.php/caminhosdegeografia/article/view/58016
10.14393/RCG238758016
url https://seer.ufu.br/index.php/caminhosdegeografia/article/view/58016
identifier_str_mv 10.14393/RCG238758016
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufu.br/index.php/caminhosdegeografia/article/view/58016/33951
dc.rights.driver.fl_str_mv Copyright (c) 2022 Edmilson José da Silva
http://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Edmilson José da Silva
http://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv EDUFU - Editora da Universidade Federal de Uberlândia
publisher.none.fl_str_mv EDUFU - Editora da Universidade Federal de Uberlândia
dc.source.none.fl_str_mv Caminhos de Geografia; Vol. 23 No. 87 (2022): Junho; 312-325
Caminhos de Geografia; Vol. 23 Núm. 87 (2022): Junho; 312-325
Caminhos de Geografia; v. 23 n. 87 (2022): Junho; 312-325
1678-6343
reponame:Caminhos de Geografia
instname:Universidade Federal de Uberlândia (UFU)
instacron:UFU
instname_str Universidade Federal de Uberlândia (UFU)
instacron_str UFU
institution UFU
reponame_str Caminhos de Geografia
collection Caminhos de Geografia
repository.name.fl_str_mv Caminhos de Geografia - Universidade Federal de Uberlândia (UFU)
repository.mail.fl_str_mv flaviasantosgeo@gmail.com
_version_ 1797067018270146560

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