DYNAMICS OF THE CONSUMER MARKET FOR FINE WINES AND SPECIAL BEERS IN BRAZIL IN THE 21ST CENTURY

• Autor(a) principal: Limberger, Silvia Cristina
• Data de Publicação: 2023
• Outros Autores: Medeiros, Marlon Clovis
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Caminhos de Geografia
• Texto Completo: https://seer.ufu.br/index.php/caminhosdegeografia/article/view/64636
• topic: Produção e consumo; Distribuição de renda; Indústria de bebidas alcoólicas; Geografia Econômica; Production and consumption; Income distribution; Alcoholic beverage industry; Economic Geography

This work aims to analyze the consumption of wines and beers in the country, from the analysis of the evolution of income distribution. It is assumed that the increase in wealth stimulates the desire for a greater variety of products and that consumer relations are essential in the process of economic development, since it is useless to produce a product if it is not consumed. In this sense, in the 2000s, the emergence of special beers in the alcoholic beverage consumer market was observed, as well as the expansion of the production of fine wines. This consumption is strictly linked to the rise in the middle-wage classes and to the new consumers of classes A and B willing to consume luxury products, but also to the diversification of products carried out by companies located in the national territory. It was found, from the analysis, that the Brazilian consumer market, differentiated by income distribution, is distinguished in the consumption of wines and beers by the regularity with which they consume. It was also possible to conclude that the market is on the rise, given the low per capita consumption, especially in the wines case.