Análise da estratégia de inserção internacional de empresas chinesas no brasil: um estudo de caso sobre huwaei, lenovo e xiaomi

• Autor(a) principal: Pitillo, Pedro Vinícius Freitas
• Data de Publicação: 2020
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFU
• Texto Completo: https://repositorio.ufu.br/handle/123456789/30116
• topic: Internacionalização; China; Brasil; Empresas; CNPQ::CIENCIAS SOCIAIS APLICADAS

This article aims to understand the internationalization strategies of Chinese high-tech companies, more specifically the ones in the field of electronics, and their entry into the Brazilian market. Companies like Huawei, Lenovo and Xiaomi have been gaining prominence in the country in recent years. It is intended, therefore, to analyze how this entry in Brazil takes place and to seek an association with the Chinese industrial policy, focused in recent years on the global going strategy, aiming at greater international insertion of its companies. The methodology to be adopted is the case study of Huawei, Lenovo and Xiaomi, which exposes three different ways of entering Brazil, namely: installation of a production plant in the country, acquisition of another company and export of the portfolio.