Análise da conformidade da venda de fórmulas infantis em drogarias

• Autor(a) principal: Silva, Roberta Almeida
• Data de Publicação: 2020
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFU
• Texto Completo: https://repositorio.ufu.br/handle/123456789/30778
• topic: Marketing; Alimentação artificial; Substitutos do leite humano; Fórmulas infantis; CNPQ::CIENCIAS DA SAUDE::NUTRICAO

Objective: To analyze the agreement of infant formulas sales according to the “Norma Brasileira de Comercialização de Alimentos para Lactentes (NBCAL)” in drugstores in Uberlândia-MG. Methods: Cross-sectional study carried out in drugstores from Uberlândia–MG in 2019. The drugstores were selected by a simple random sample in each geographic sector, proportional to size. Two types of data were collected: presence of commercial promotion (special exhibition, poster, discount coupon, special offer, tied sales or gifts, donation), for infant formulas, follow up formulas, toddler formula and dairy compound (questions based on NBCAL), commercial brands of products sold, characteristics of commercial promotion from the drugstore (belonging to a network or not), and the knowledge of the pharmacist or other employees about the law 11256/2006. The analysis was performed using absolute and relative frequencies and the qui-square test. Results: It was included in the sample 143 drugstores. Promotions were identified in 10% of drugstores that sell infant formulas and follow-up formulas and the main kind of promotion was special exhibition. In those that marketed dairy compounds, promotions were identified in 59% of drugstores. The percentage of promotions was higher in drugstores belonging to specific drugstores in a commercial chain when compared to independent drugstores (79,4% x 20,6%, respectively, p<0,001). Most of the non-conformities were identified in the Nestlé® brand products (59% of the dairy compound promotions, 72% infant formulas and follow-up formulas and 78,5% toddler formulas). Only 24.2% of employees claimed to know the laws and resolutions that compose NBCAL. Conclusion: Commercial promotion has been identified, even though it is prohibited by law. Greater oversight of the Code is required. It is recommended to add to the sale of the dairycompound on sale at NBCAL and, in addition, employee training on the sale of baby food.