MFA methodology: examining the perception of quality and customer satisfaction in a company in the metalworking sector

Detalhes bibliográficos
Autor(a) principal: Moreira, Juan Pablo Silva
Data de Publicação: 2022
Outros Autores: Leonel, Henrique Pereira, Vida, Laércio José, Siqueira, Antonio Marcos de Oliveira
Tipo de documento: Artigo
Idioma: por
Título da fonte: The Journal of Engineering and Exact Sciences
Texto Completo: https://periodicos.ufv.br/jcec/article/view/14718
Resumo: The maturity of markets as an industry has generated greater profitability, while allowing the development and creation of new products. The objective of the present work is to demonstrate, using the Market Feedback Analysis (MFA) methodology, customer satisfaction regarding the quality of sidecars manufactured by Empresa Alfa, thus enabling the process of continuous improvement of the products marketed by the organization. In order to make the implementation visible to the company's employees, in this analysis, forms were used in a descriptive and qualitative way. Based on the verification developed throughout this work, it was observed that the application of the MFA methodology makes it possible to evidence, with the help of customer opinions, the improvements in order to guarantee that the product meets the needs of consumers.
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spelling MFA methodology: examining the perception of quality and customer satisfaction in a company in the metalworking sectorMetodologia MFA: análise da percepção da qualidade percebida pelo cliente em uma empresa do setor metalomecânicoAnálise qualitativaMarket Feedback Analysis (MFA)Satisfação do clienteIndústriaQualitative analysis. Market Feedback Analysis (MFA). Customer satisfaction. Industry. Sidecar.The maturity of markets as an industry has generated greater profitability, while allowing the development and creation of new products. The objective of the present work is to demonstrate, using the Market Feedback Analysis (MFA) methodology, customer satisfaction regarding the quality of sidecars manufactured by Empresa Alfa, thus enabling the process of continuous improvement of the products marketed by the organization. In order to make the implementation visible to the company's employees, in this analysis, forms were used in a descriptive and qualitative way. Based on the verification developed throughout this work, it was observed that the application of the MFA methodology makes it possible to evidence, with the help of customer opinions, the improvements in order to guarantee that the product meets the needs of consumers.A maturidade de mercados como indústria tem gerado uma maior rentabilidade, ao mesmo passo que permite o desenvolvimento e criação de novos produtos. O objetivo do presente trabalho é de evidenciar, com o auxílio na metodologia Market Feedback Analysis (MFA), a satisfação dos clientes quanto à qualidade dos sidecars fabricadas pela Empresa Alfa, viabilizando desta maneira, o processo de melhoria contínua dos produtos comercializados pela organização. Por isso, a fim de tornar a concretização visível aos colaboradores da empresa, nessa análise foram utilizados formulários de maneira descritiva e qualitativa, pois essas formas pesquisa permitem maior interação com o cotidiano da linha de produção organizacional. Com base na verificação desenvolvida ao longo deste trabalho, verificou-se que a aplicação da metodologia MFA permite evidenciar, com o auxílio das opiniões do cliente, as melhorias de modo a garantir que o produto atenda as necessidades dos consumidores.Universidade Federal de Viçosa - UFV2022-09-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtigo, Manuscrito, Eventosapplication/pdfhttps://periodicos.ufv.br/jcec/article/view/1471810.18540/jcecvl8iss7pp14718-01iThe Journal of Engineering and Exact Sciences; Vol. 8 No. 7 (2022); 14718-01iThe Journal of Engineering and Exact Sciences; Vol. 8 Núm. 7 (2022); 14718-01iThe Journal of Engineering and Exact Sciences; v. 8 n. 7 (2022); 14718-01i2527-1075reponame:The Journal of Engineering and Exact Sciencesinstname:Universidade Federal de Viçosa (UFV)instacron:UFVporhttps://periodicos.ufv.br/jcec/article/view/14718/7490Copyright (c) 2022 The Journal of Engineering and Exact Scienceshttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMoreira, Juan Pablo SilvaLeonel, Henrique PereiraVida, Laércio JoséSiqueira, Antonio Marcos de Oliveira2022-10-24T12:05:38Zoai:ojs.periodicos.ufv.br:article/14718Revistahttp://www.seer.ufv.br/seer/rbeq2/index.php/req2/oai2527-10752527-1075opendoar:2022-10-24T12:05:38The Journal of Engineering and Exact Sciences - Universidade Federal de Viçosa (UFV)false
dc.title.none.fl_str_mv MFA methodology: examining the perception of quality and customer satisfaction in a company in the metalworking sector
Metodologia MFA: análise da percepção da qualidade percebida pelo cliente em uma empresa do setor metalomecânico
title MFA methodology: examining the perception of quality and customer satisfaction in a company in the metalworking sector
spellingShingle MFA methodology: examining the perception of quality and customer satisfaction in a company in the metalworking sector
Moreira, Juan Pablo Silva
Análise qualitativa
Market Feedback Analysis (MFA)
Satisfação do cliente
Indústria
Qualitative analysis. Market Feedback Analysis (MFA). Customer satisfaction. Industry. Sidecar.
title_short MFA methodology: examining the perception of quality and customer satisfaction in a company in the metalworking sector
title_full MFA methodology: examining the perception of quality and customer satisfaction in a company in the metalworking sector
title_fullStr MFA methodology: examining the perception of quality and customer satisfaction in a company in the metalworking sector
title_full_unstemmed MFA methodology: examining the perception of quality and customer satisfaction in a company in the metalworking sector
title_sort MFA methodology: examining the perception of quality and customer satisfaction in a company in the metalworking sector
author Moreira, Juan Pablo Silva
author_facet Moreira, Juan Pablo Silva
Leonel, Henrique Pereira
Vida, Laércio José
Siqueira, Antonio Marcos de Oliveira
author_role author
author2 Leonel, Henrique Pereira
Vida, Laércio José
Siqueira, Antonio Marcos de Oliveira
author2_role author
author
author
dc.contributor.author.fl_str_mv Moreira, Juan Pablo Silva
Leonel, Henrique Pereira
Vida, Laércio José
Siqueira, Antonio Marcos de Oliveira
dc.subject.por.fl_str_mv Análise qualitativa
Market Feedback Analysis (MFA)
Satisfação do cliente
Indústria
Qualitative analysis. Market Feedback Analysis (MFA). Customer satisfaction. Industry. Sidecar.
topic Análise qualitativa
Market Feedback Analysis (MFA)
Satisfação do cliente
Indústria
Qualitative analysis. Market Feedback Analysis (MFA). Customer satisfaction. Industry. Sidecar.
description The maturity of markets as an industry has generated greater profitability, while allowing the development and creation of new products. The objective of the present work is to demonstrate, using the Market Feedback Analysis (MFA) methodology, customer satisfaction regarding the quality of sidecars manufactured by Empresa Alfa, thus enabling the process of continuous improvement of the products marketed by the organization. In order to make the implementation visible to the company's employees, in this analysis, forms were used in a descriptive and qualitative way. Based on the verification developed throughout this work, it was observed that the application of the MFA methodology makes it possible to evidence, with the help of customer opinions, the improvements in order to guarantee that the product meets the needs of consumers.
publishDate 2022
dc.date.none.fl_str_mv 2022-09-27
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artigo, Manuscrito, Eventos
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufv.br/jcec/article/view/14718
10.18540/jcecvl8iss7pp14718-01i
url https://periodicos.ufv.br/jcec/article/view/14718
identifier_str_mv 10.18540/jcecvl8iss7pp14718-01i
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufv.br/jcec/article/view/14718/7490
dc.rights.driver.fl_str_mv Copyright (c) 2022 The Journal of Engineering and Exact Sciences
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 The Journal of Engineering and Exact Sciences
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Viçosa - UFV
publisher.none.fl_str_mv Universidade Federal de Viçosa - UFV
dc.source.none.fl_str_mv The Journal of Engineering and Exact Sciences; Vol. 8 No. 7 (2022); 14718-01i
The Journal of Engineering and Exact Sciences; Vol. 8 Núm. 7 (2022); 14718-01i
The Journal of Engineering and Exact Sciences; v. 8 n. 7 (2022); 14718-01i
2527-1075
reponame:The Journal of Engineering and Exact Sciences
instname:Universidade Federal de Viçosa (UFV)
instacron:UFV
instname_str Universidade Federal de Viçosa (UFV)
instacron_str UFV
institution UFV
reponame_str The Journal of Engineering and Exact Sciences
collection The Journal of Engineering and Exact Sciences
repository.name.fl_str_mv The Journal of Engineering and Exact Sciences - Universidade Federal de Viçosa (UFV)
repository.mail.fl_str_mv
_version_ 1798313322573987840

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