Harmoniza??o orofacial no Instagram: uma an?lise de hashtags

Detalhes bibliográficos
Autor(a) principal: Martins, Olga Beatriz Lopes
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Institucional da UFVJM
Texto Completo: http://acervo.ufvjm.edu.br/jspui/handle/1/2982
Resumo: O presente trabalho foi realizado com apoio da Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - Brasil (CAPES) - C?digo de Financiamento 001.
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spelling Martins, Olga Beatriz LopesGalv?o, Endi LanzaGon?alves, Patricia FurtadoSouza, D?bora Souto deUniversidade Federal dos Vales do Jequitinhonha e Mucuri (UFVJM)Galv?o, Endi Lanza2022-08-31T15:26:44Z2022-08-31T15:26:44Z20222022-02-15MARTINS, Olga Beatriz Lopes. Harmoniza??o orofacial no Instagram: uma an?lise de hashtags. 2022. 50 p. Disserta??o (Mestrado em Odontologia) ? Programa de P?s-Gradua??o em Odontologia, Universidade Federal dos Vales do Jequitinhonha e Mucuri, Diamantina, 2022.http://acervo.ufvjm.edu.br/jspui/handle/1/2982O presente trabalho foi realizado com apoio da Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - Brasil (CAPES) - C?digo de Financiamento 001.A internet tem auxiliado na dissemina??o e populariza??o de procedimentos de harmoniza??o orofacial, principalmente nas redes sociais, que proporcionam acesso r?pido e f?cil a informa??es sobre qualquer assunto. O objetivo do presente estudo foi avaliar e caracterizar o conte?do relacionado ? harmoniza??o orofacial disponibilizado na rede social Instagram e comparar o padr?o das postagens no Brasil e no mundo. Postagens em contas p?blicas do Instagram com as hashtags #harmonizacaofacial, #harmoniza??ofacial, #harmonizacaoorofacial, #dermalfillers e #facialfillers, foram triadas e 100 postagens mais recentes de cada hashtag foram selecionadas para avalia??o. A identifica??o de cada perfil com a respectiva postagem foi registrada e cada conte?do foi caracterizado quanto ao tipo de postagem; engajamento; fonte; idiomas da publica??o; pa?s de origem da postagem, procedimento est?tico abordado, e objetivo da postagem. A busca remeteu 3.172.308 publica??es, 500 postagens foram analisadas e 495 validadas. Os procedimentos mais apresentados nas postagens foram os preenchimentos faciais, presentes em 172 postagens, e 86.2% das postagens utilizaram-se de fotografias de pacientes para ilustrar os procedimentos relacionados ? harmoniza??o orofacial. Cl?nicas e fontes comerciais representaram maior frequ?ncia das postagens (45.0%) enquanto 33.6% foram posts provenientes de perfis pessoais de cirurgi?es dentistas. Ao todo, 161 postagens apresentaram o objetivo de auto promo??o profissional. Os cirurgi?es dentistas representaram maior frequ?ncia de postagens sobre este conte?do no Brasil quando comparado com outros pa?ses enquanto os profissionais m?dicos de outros pa?ses compartilharam mais conte?do do que m?dicos no Brasil (p < 0.001). Segundo as postagens no Instragram, a odontologia brasileira ? a principal fonte de postagens relacionadas ? Harmoniza??o orofacial no Brasil. Por outro lado, nos demais pa?ses, a maior parte das postagens sobre o tema, foi realizada por m?dicos.Submitted by Jos? Henrique Henrique (jose.neves@ufvjm.edu.br) on 2022-08-30T19:58:34Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) olga_beatriz_lopes_martins.pdf: 785675 bytes, checksum: cd229f518502b2a2f66bd9537a14d989 (MD5)Approved for entry into archive by Jos? Henrique Henrique (jose.neves@ufvjm.edu.br) on 2022-08-31T15:26:44Z (GMT) No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) olga_beatriz_lopes_martins.pdf: 785675 bytes, checksum: cd229f518502b2a2f66bd9537a14d989 (MD5)Made available in DSpace on 2022-08-31T15:26:44Z (GMT). No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) olga_beatriz_lopes_martins.pdf: 785675 bytes, checksum: cd229f518502b2a2f66bd9537a14d989 (MD5) Previous issue date: 2022Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES)Disserta??o (Mestrado) ? Programa de P?s-Gradua??o em Odontologia, Universidade Federal dos Vales do Jequitinhonha e Mucuri, 2022.The internet has helped the dissemination and popularization of orofacial harmonization procedures, especially on social networks, which provide quick and easy access to information on any subject. The aim of this study was to evaluate and characterize the content related to orofacial harmonization available on the social network Instagram and to compare the pattern of posts from Brazil and other countries. Posts on public Instagram accounts with the hashtags #harmonizacaofacial, #harmoniza??ofacial, #harmonizacaorofacial, #dermalfillers, and #facialfillers were screened and the 100 most recent posts from each hashtag were selected for evaluation. The identification of each profile with the respective post were registered and each content was characterized according to the post type, engagement, source, publication language, country of origin, approached aesthetic procedure, and the post purpose. From 3,172,308 publications found through the search, 500 were analyzed and 495 validated. The most common procedure in the posts was facial filling, present in 172 posts; 86.2% of the posts used photographs to illustrate the orofacial harmonization procedures; clinics and commercial sources were the most prevalent profiles to post (45.0%), while 33.6% of the posts were from dentists? personal profiles; 161 posts were for professional self-promotion; dentists had a higher frequency of postings in Brazil than in other countries, and doctors from other countries shared more content than doctors in Brazil (p < 0.001). According to posts on Instagram, dentistry is the main source of posts related to orofacial harmonization in Brazil. However, most of the posts on the topic were shared by doctors in other countries.porUFVJMA concess?o da licen?a deste item refere-se ao ? termo de autoriza??o impresso assinado pelo autor, assim como na licen?a Creative Commons, com as seguintes condi??es: Na qualidade de titular dos direitos de autor da publica??o, autorizo a Universidade Federal dos Vales do Jequitinhonha e Mucuri e o IBICT a disponibilizar por meio de seus reposit?rios, sem ressarcimento dos direitos autorais, de acordo com a Lei n? 9610/98, o texto integral da obra disponibilizada, conforme permiss?es assinaladas, para fins de leitura, impress?o e/ou download, a t?tulo de divulga??o da produ??o cient?fica brasileira, e preserva??o, a partir desta data.info:eu-repo/semantics/openAccessHarmoniza??o orofacial no Instagram: uma an?lise de hashtagsinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisRejuvenescimentoM?dia socialEst?tica odontol?gicaFaceExpress?o facialRejuvenationSocial mediaEstheticsDentalFacial expressionreponame:Repositório Institucional da UFVJMinstname:Universidade Federal dos Vales do Jequitinhonha e Mucuri (UFVJM)instacron:UFVJMTEXTolga_beatriz_lopes_martins.pdf.txtolga_beatriz_lopes_martins.pdf.txtExtracted texttext/plain78048http://acervo.ufvjm.edu.br/jspui/bitstream/1/2982/6/olga_beatriz_lopes_martins.pdf.txt5817faf2a7b988680a2de0ea103d9ab1MD56LICENSElicense.txtlicense.txttext/plain; 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dc.title.pt_BR.fl_str_mv Harmoniza??o orofacial no Instagram: uma an?lise de hashtags
title Harmoniza??o orofacial no Instagram: uma an?lise de hashtags
spellingShingle Harmoniza??o orofacial no Instagram: uma an?lise de hashtags
Martins, Olga Beatriz Lopes
Rejuvenescimento
M?dia social
Est?tica odontol?gica
Face
Express?o facial
Rejuvenation
Social media
Esthetics
Dental
Facial expression
title_short Harmoniza??o orofacial no Instagram: uma an?lise de hashtags
title_full Harmoniza??o orofacial no Instagram: uma an?lise de hashtags
title_fullStr Harmoniza??o orofacial no Instagram: uma an?lise de hashtags
title_full_unstemmed Harmoniza??o orofacial no Instagram: uma an?lise de hashtags
title_sort Harmoniza??o orofacial no Instagram: uma an?lise de hashtags
author Martins, Olga Beatriz Lopes
author_facet Martins, Olga Beatriz Lopes
author_role author
dc.contributor.referee.none.fl_str_mv Galv?o, Endi Lanza
Gon?alves, Patricia Furtado
Souza, D?bora Souto de
dc.contributor.institution.pt_BR.fl_str_mv Universidade Federal dos Vales do Jequitinhonha e Mucuri (UFVJM)
dc.contributor.author.fl_str_mv Martins, Olga Beatriz Lopes
dc.contributor.advisor1.fl_str_mv Galv?o, Endi Lanza
contributor_str_mv Galv?o, Endi Lanza
dc.subject.keyword.pt_BR.fl_str_mv Rejuvenescimento
M?dia social
Est?tica odontol?gica
Face
Express?o facial
topic Rejuvenescimento
M?dia social
Est?tica odontol?gica
Face
Express?o facial
Rejuvenation
Social media
Esthetics
Dental
Facial expression
dc.subject.keyword.en.fl_str_mv Rejuvenation
Social media
Esthetics
Dental
Facial expression
description O presente trabalho foi realizado com apoio da Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - Brasil (CAPES) - C?digo de Financiamento 001.
publishDate 2022
dc.date.submitted.none.fl_str_mv 2022-02-15
dc.date.accessioned.fl_str_mv 2022-08-31T15:26:44Z
dc.date.available.fl_str_mv 2022-08-31T15:26:44Z
dc.date.issued.fl_str_mv 2022
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.citation.fl_str_mv MARTINS, Olga Beatriz Lopes. Harmoniza??o orofacial no Instagram: uma an?lise de hashtags. 2022. 50 p. Disserta??o (Mestrado em Odontologia) ? Programa de P?s-Gradua??o em Odontologia, Universidade Federal dos Vales do Jequitinhonha e Mucuri, Diamantina, 2022.
dc.identifier.uri.fl_str_mv http://acervo.ufvjm.edu.br/jspui/handle/1/2982
identifier_str_mv MARTINS, Olga Beatriz Lopes. Harmoniza??o orofacial no Instagram: uma an?lise de hashtags. 2022. 50 p. Disserta??o (Mestrado em Odontologia) ? Programa de P?s-Gradua??o em Odontologia, Universidade Federal dos Vales do Jequitinhonha e Mucuri, Diamantina, 2022.
url http://acervo.ufvjm.edu.br/jspui/handle/1/2982
dc.language.iso.fl_str_mv por
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dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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dc.publisher.none.fl_str_mv UFVJM
publisher.none.fl_str_mv UFVJM
dc.source.none.fl_str_mv reponame:Repositório Institucional da UFVJM
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