A seção Ciência no Estado de Minas e na Folha de S. Paulo: um estudo comparativo sob a ótica da Análise do Discurso da Divulgação Científica e da Gramática do Design Visual

• Autor(a) principal: Dias, Luciene da Silva
• Data de Publicação: 2011
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: LOCUS Repositório Institucional da UFV
• Texto Completo: http://locus.ufv.br/handle/123456789/4835
• topic: Divulgação científica; Mídia impressa; Análise do Discurso da Divulgação Científica; Gramática do Design Visual; Scientific divulgation; Print media; Scientific Divulgation Discourse Analysis; Visual Design Grammar; CNPQ::LINGUISTICA, LETRAS E ARTES::LINGUISTICA

We assume that the Scientific Discourse Divulgation - understood as a set of media information produced in communicative situations, distinct from those established between the scientists and their peers, being, therefore a text reformulated by a journalist, or even a scientist, for a reader who is not an expert in the topic being addressed – should be characterized as multimodal and therefore, we aimed to study it considering the match between the semiotic modes used, whether verbal or non-verbal. So we ask: how is the discourse on science appropriated by the newspapers Estado de Minas and Folha de S. Paulo in the concrete and ideological space of these journals? The meeting of the scientific field in the daily social experience requires an exchange of records and a new discursive relationship between enunciation, enunciatee, and enunciating. From these considerations, the research questions guiding this study are: i) What communication strategies are used in the process of recontextualization of the information published in the section Ciência of Estado de Minas and Folha de S. Paulo? ii) What social meanings are represented in the section Ciência of these two newspapers of national circulation, considering both verbal and non-verbal aspects? iii) How visual representations disseminated in the section Ciência of the studied newspapers can contribute to enlarge the meanings of news stories, whether playing challenging or changing values? Our analysis in relation to the verbal text, from the discursive procedure of expansion, sought to demonstrate how the strategies used to present the scientific knowledge in the print media have contributed or not, to the effective comprehension of the reading audience in relation to the topic publicized. The analysis of the non-verbal aspect performed in our corpus of research revealed that the role of science in these texts is quite focused on an attempt to realize the abstraction that the issues addressed are seen by the reader, through the use of graphics and other images that showed no functions others than illustrative. This way, the newspapers Estado de Minas e Folha de S. Paulo, within a time window selected to this study, are characterized as important media to the study of scientific divulgation in the printed media, emphasizing their value to civil society as well as limitations that still impede effective citizen participation in relation to decisions regarding the dissemination of scientific knowledge in Brazil.