A certificação do café: uma alternativa de política tecnológica para o setor cafeeiro

• Autor(a) principal: Pereira, Alaysa Aparecida Soares
• Data de Publicação: 2014
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: LOCUS Repositório Institucional da UFV
• Texto Completo: http://locus.ufv.br/handle/123456789/3291
• topic: Produtos agrícolas - Controle de qualidade; Café; Políticas públicas; Inovações tecnológicas; Agricultural products - Quality control; Coffee; Public policy; Technological innovations; CNPQ::CIENCIAS SOCIAIS APLICADAS::ECONOMIA::ECONOMIA INDUSTRIAL::MUDANCA TECNOLOGICA

New consumption patterns were created in recent decades, since intensified the demand for products in its development, respect labor and environmental laws. Product differentiation through quality and social and environmental responsibility makes the product come into another type of market demanding. Thus, this differentiation becomes a strategy for the company to obtain benefits for the valuation of your product or service. This research attempts to analyze the role of institutional change, the certification of coffee, about the process of adoption of new technologies, is investigating how the perception of owners about changes in administrative routines, variation in the quality and productivity of product variation technological innovation after the certification of coffee, and the effect of other public policies on technological innovation. Ascertaining whether the variables: education, who manages the property, certification time and size of the property, would influence the perception of the owners about the effect of certification. Given that the adoption of certification standards is an option of the holder who seeks to differentiate its production as a means of obtaining more profit, you want to check if the producer to participate in the program Certifica Minas was suffering some influence on the adoption of new technologies and thus innovation in the coffee sector of Minas Gerais. The conclusion obtained by the research is that the coffee certification has effects on the administrative practices of the property, on the final product quality, the productivity and also on technology adoption in coffee farms; however, she receives the influence of other public policies. The perception of the effect of certification on technological innovation varies with the level of education, certification time, who manages the property and the size of the property. And there is greater awareness of the effect of certification on properties with higher levels of education, when administered by other than the owner, with longer and higher certificationownership.