Poder de mercado no segmento de picapes pequenas da indústria automobilística brasileira

• Autor(a) principal: Farias, Christiano Alves
• Data de Publicação: 2008
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: LOCUS Repositório Institucional da UFV
• Texto Completo: http://locus.ufv.br/handle/123456789/115
• topic: Poder de mercado; Cooperação; Colusão; Picapes; Indústria automobilística; Market power; Cooperation; Collusion; Pick-ups; Brazilian automotive industry; CNPQ::CIENCIAS SOCIAIS APLICADAS::ECONOMIA::ECONOMIA INDUSTRIAL::ORGANIZACAO INDUSTRIAL E ESTUDOS INDUSTRIAIS

This work has evaluated the market power in the segment small pick-ups applications diagram of new small Brazilian of the automotive industry. This segment of vehicles are used as capital goods in the production process in good part of Brazilian companies, in particular by small and medium - sized enterprises, hold high value added and significant technological development. This market is oligopoly, with firms offering products differentiated, where competition is between brands and not between firms, with high concentration. Thus, the market presents conditions which can provide the existence and the exercise of power market boardroom, i.e. there are conditions necessary for the occurrence of anti-competitive conduct that imply loss of social welfare. On the work aims general check the existence and the origin of market power, analyse and implications of their use by companies segment pick-ups applications diagram, in October 2003 until May 2007. For this was used a template developed by Cotterill, Franklin and MA (1996), which provides indexes market capable of measuring the total market power and the powers that its members: the power unilateral and cooperative or collusive. For the calculation of these, was estimated, joint, a system of equations demand and functions of reaction price by SUR. It was considered in the study brands Strada (Fiat), Montana (General Motors), Saveiro (Volkswagem) and Courier (Ford) that together have almost all sales of pick-ups applications diagram small in Brazil. In general, the estimed results were good, being most parameters estimated statistically significant, in addition to all the signs consistent with the economic theory. From the research and the results obtained concluded that all firms holding of the marks analysed have market power. This power is formed from two sources: the unilateral or cooperative power. All brands have levels of unilateral market power, and Strada got a comparatively high power, followed by Saveiro and Montana, with average values, and the Courier, with lower value. The results of the work indicate that the unilateral market power of brands seems justified mainly by the following criteria: prices of pick-ups applications diagram, ability to develop and incorporate innovations, liquidity of the secondary market and by type of suspension. Other elements that may explain, albeit with minor differences to unilateral are the costs of optional flippantly: air conditioning, power steering, glass and locks and electric values and secure. The Strada, for example, was the brand that generally implemented successfully, the largest number of innovations and change design, followed by Saveiro. These also submitted the largest secondary markets analysis period. The power values obtained by unilateral power brands suggest that the strategies adopted by the product differentiation of firms in this market successful, mainly for Strada and also points to a high degree of difficulty entry competitors in the market and, for example, need to spend high expenses with marketing. It was found that there are both the presence of cooperation on of rivalry between firms. The Saveiro was the only successful cooperation of other firms their actions price, and the other brands if you had not with collusion, but rivalry of other manufacturers pick-ups applications diagram small. The brand that more competition was faced other Courier, followed by Strada and Montana. Power of total market resulting from the interaction of market power unilateral and cooperative, Saveiro was that has enjoyed the highest degree of power, due to power conferred by unilateral and the cooperation of other brands. The Strada, despite have the unilateral power, was reduced by face with the highest degree of rivalry of other market participants, resulting in the second largest market power. Also the Montana and Courrier with the third and fourth largest unilateral power, respectively, were due to reduced power rivalry of other firms. This way, there are both unilateral as power as collusion in this market, and the latter has a very specific scenario. Although not objective of this work measuring changes in social - welfare, the data point to a decrease of welfare society with the existence of market power segment pick-ups applications diagram small.