Avaliação de canais de comercialização e distribuição de açúcar mascavo: estudo de caso em uma associação

• Autor(a) principal: Durán Rojas, Elvira
• Data de Publicação: 2007
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: LOCUS Repositório Institucional da UFV
• Texto Completo: http://locus.ufv.br/handle/123456789/2830
• topic: Agricultura familiar; Canais de distribuição; Açúcar mascavo; Family agriculture; Distribution channels; Brown sugar; CNPQ::CIENCIAS AGRARIAS::CIENCIA E TECNOLOGIA DE ALIMENTOS::TECNOLOGIA DE ALIMENTOS

The Visconde de Rio Branco families are producing brown sugar because of their traditions, considering that the transformation of raw materials give grate value for these rural families, however they need to strengthen that economy sector. This research contribute with that purpose, being its principal objective the evaluation of different distribution forms of the brown sugar by the ARPRAM (Associação Riobranquense de Produtores de Rapadura, Açúcar Mascavo, Aguardente e Melado), identifying the principal attributes inherent, the facilities and difficulties, and in this way proposing alternatives to get a better efficiency of this process. This research was exploratory and descriptive in the methodological procedures, to reach that; the adopted techniques were the bibliographic research and the case study. Was interviewed 12 family producers, the president of ARPRAM, 28 representatives of the wholesale and retail market, besides a hundred of consumer, to evaluate the product acceptation. Finally, was possible to identify the current channels used in the distribution of this product and the requirement of each mediator. A colorimetric analyses was made to the brown sugar samples, which confirm that this product does not have standardization in colour terms, making difficult the distribution to the different markets. Basing on this information can be concluded that the principal distribution channels of brown sugar, used by the ARPRAM, are the mediators and the local small markets through direct sales. The principal approach to accept this product is the quality, the price, the colour, the deliver dependability and the available volume. And a possible threat for ARPRAM is the existence of great distributors in the market of wholesale section, forming their own production units, therefore the Association should strengthen to their associates united work, the organization of its administration and the standardization of this product.