Qual é o caminho? Uma análise das estratégias de acesso a mercados da Cooperativa Grande Sertão

• Autor(a) principal: Silva, Telma Coelho da
• Data de Publicação: 2013
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: LOCUS Repositório Institucional da UFV
• Texto Completo: http://locus.ufv.br/handle/123456789/4191
• topic: Cooperativas da agricultura familiar; Mercados e estratégias; Cooperative of family farms; Markets and strategies; CNPQ::CIENCIAS AGRARIAS::AGRONOMIA::EXTENSAO RURAL

Over the years, family farmers struggled for their products have access to markets. Currently this social segment has been strengthened mainly by incentives of governmental policies designed to improve the social and economic conditions of family farming by encouraging the flow of production. Within this framework, the objective of this dissertation is to analyze the strategies used by the Cooperativa de Agricultores Familiares e Agroextrativista Grande Sertão (Grande Sertão - CGS) [Agroextractive Cooperative of Family Farmers Grande Sertão] for the inclusion of the production of their members in the markets. This is an organization of family farmers in the north of the state of Minas Gerais that trades products and foodstuffs such as fruit pulps typical from Cerrado and Caatinga, honey, brown sugar, vegetables, etc. This organization has over the years won various markets and it stands out by organizing farmers in the region, through the valorization of culture and of local products and the encouragement of agro-ecological practices. Thus we sought to understand which has been its path, identifying the strategies and tools used to promote the access to markets for agriculture products of family farms. This study is characterized as a descriptive research. First, it was built a theoretical framework based on the New Economic Sociology and the Actors Oriented Perspective to base the analysis of this case study. Semi-structured interviews were conducted with open and closed questions, to board members, representatives of partner organizations and associates. We conclude that the Cooperative Grande Sertão managed to articulate the efforts of its members and its partnerships with various organizations resulting in an important impetus to its development. The organization also took advantage of the public policies adopted by the government. Thus, we identified the main strategies used to market access and also revealed some weaknesses that could jeopardize its future development.