O profissional de mercado como docente nos cursos tecnólogos
Autor(a) principal: | |
---|---|
Data de Publicação: | 2015 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da UNIGRANRIO |
Texto Completo: | http://localhost:8080/tede/handle/tede/311 |
Resumo: | The market professional in the role of a teacher in the Marketing Technique Course at UNIGRANRIO University, is the focus of this study. We find that besides the theory, the teacher builds up knowledge both from their market practice and personal life experience that can contribute, in a decisive way, in the formation of their students as subjects of transformation in the market where they wish to work. We intend therefore, to analyze the academic practice of the market professional in the Marketing Technique Course at UNIGRANRIO. Fifty per cent of those who teach specifically at the Marketing Technique Course at “Universidade do Grande Rio” (UNIGRANRIO) were heard and that accounts for 2 teachers who have a concomitant trajectory in the areas about which they teach. The data was collected from interviews which were taken at the UNIGRANRIO campus in Duque de Caxias. The experience of the market professional in the role of a teacher, according to their narrative, invited us to reflect upon the practice of other teachers who we have entitled as reference teacher: The values present in the teachers’ practice, the relationship between them and the teaching, the teacher and the market experiences, the practice as a differential feature and the trajectory to teaching, built through practice and theory. We have concluded that for the market professional, the teaching happens within the relationship between the theoretical-academic knowledge and the knowledge acquired through the market practice. The teacher is the one who can present the theory that supports the daily work activities if he experiences or has experienced its dynamics. In this sense, a market professional represents an opportunity of complementary contribution in the way a student graduated from a technique course will perform in his/her profession. The point is not to deny the relevance of the theory in the institutional learning process, but to state the effective contribution provided by the market practice to the teaching process. |
id |
UGRI_a1e3d96a60fc03f41235e6b52ed8e45d |
---|---|
oai_identifier_str |
oai:localhost:tede/311 |
network_acronym_str |
UGRI |
network_name_str |
Biblioteca Digital de Teses e Dissertações da UNIGRANRIO |
repository_id_str |
|
spelling |
LOPES, Jurema RosaSILVA, Renato daSANTOS, Sonia Regina Mendes deMOREIRA, Lucy Deccache2018-08-27T22:08:42Z2015-09-24MOREIRA, Lucy Deccache. O profissional de mercado como docente nos cursos tecnólogos. 2015. 124 f. Dissertação (Programa de Pós-Graduação em Letras e Ciências Humanas) - Universidade do Grande Rio, Duque de Caxias.http://localhost:8080/tede/handle/tede/311The market professional in the role of a teacher in the Marketing Technique Course at UNIGRANRIO University, is the focus of this study. We find that besides the theory, the teacher builds up knowledge both from their market practice and personal life experience that can contribute, in a decisive way, in the formation of their students as subjects of transformation in the market where they wish to work. We intend therefore, to analyze the academic practice of the market professional in the Marketing Technique Course at UNIGRANRIO. Fifty per cent of those who teach specifically at the Marketing Technique Course at “Universidade do Grande Rio” (UNIGRANRIO) were heard and that accounts for 2 teachers who have a concomitant trajectory in the areas about which they teach. The data was collected from interviews which were taken at the UNIGRANRIO campus in Duque de Caxias. The experience of the market professional in the role of a teacher, according to their narrative, invited us to reflect upon the practice of other teachers who we have entitled as reference teacher: The values present in the teachers’ practice, the relationship between them and the teaching, the teacher and the market experiences, the practice as a differential feature and the trajectory to teaching, built through practice and theory. We have concluded that for the market professional, the teaching happens within the relationship between the theoretical-academic knowledge and the knowledge acquired through the market practice. The teacher is the one who can present the theory that supports the daily work activities if he experiences or has experienced its dynamics. In this sense, a market professional represents an opportunity of complementary contribution in the way a student graduated from a technique course will perform in his/her profession. The point is not to deny the relevance of the theory in the institutional learning process, but to state the effective contribution provided by the market practice to the teaching process.O profissional de mercado como docente no Curso Tecnólogo de Markentig na UNIGRANRIO é o foco do presente estudo. Pensamos que além da teoria, o professor constrói uma série de conhecimentos a partir de suas práticas de mercado e existencial que podem contribuir de modo decisivo para a formação dos discentes enquanto sujeitos de transformação do mercado em que pretendem atuar. Objetivamos portanto analisar a prática acadêmica do profissional de mercado no curso tecnólogo de Marketing da Unigranrio. Foram ouvidos, cinquenta por cento do quadro docente específico do Curso de Tecnólogo em Gestão de Marketing da Universidade do Grande Rio (UNIGRANRIO), que corresponde a dois professores, que têm uma trajetória concomitante no mercado das áreas sobre as quais lecionam. Os dados foram coletados através de entrevistas, realizadas no campus de Duque de Caixas da UNIGRANRIO. A experiência do profissional de mercado como docente, através de sua narrativa, nos convidou a pensar sobre a prática de outros professores denominados, por nós, como professor-referência: Os valores presentes na prática dos professores, a relação dos mesmos com a docência, o professor e as experiências de mercado, a prática como diferencial e o caminho da docência, construído através da prática e da teoria. Concluímos que a docência para o profissional de mercado acontece na relação entre o conhecimento teórico-acadêmico e o adquirido através da prática de mercado. O professor é aquele que pode apresentar a teoria que embasa as atividades do cotidiano de trabalho se vive ou viveu a sua dinâmica. Neste sentido, um profissional de mercado representa uma oportunidade de contribuição complementar no modo como o aluno formado em um curso tecnólogo age sobre sua profissão. Não se trata de negar a relevância da teoria para o processo de aprendizagem institucional, mas de afirmar a contribuição efetiva que a prática de mercado representa para a atividade docente.Submitted by Patricia Vieira Silva (patricia.silva@unigranrio.com.br) on 2018-08-27T22:08:42Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) LUCY DECCACHE MOREIRA 2015.pdf: 1009717 bytes, checksum: f8105335a840d3b961ef9919206221c6 (MD5)Made available in DSpace on 2018-08-27T22:08:42Z (GMT). No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) LUCY DECCACHE MOREIRA 2015.pdf: 1009717 bytes, checksum: f8105335a840d3b961ef9919206221c6 (MD5) Previous issue date: 2015-09-24application/pdfporUniversidade do Grande RioPrograma de Pós-Graduação em Letras e Ciências HumanasUNIGRANRIOBrasilUnigranrio::Letras e Ciências Humanashttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessEducaçãoProfessorProfessores - formaçãoPrática de ensinoTecnólogosEnsino profissionalAprendizagem-serviçoEducaçãoO profissional de mercado como docente nos cursos tecnólogosinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisreponame:Biblioteca Digital de Teses e Dissertações da UNIGRANRIOinstname:Universidade do Grande Rio (UNIGRANRIO)instacron:UNIGRANRIOLICENSElicense.txtlicense.txttext/plain; charset=utf-81982http://localhost:8080/tede/bitstream/tede/311/1/license.txt4a50535e8405f611398e6e2d408dbd1bMD51CC-LICENSElicense_urllicense_urltext/plain; charset=utf-849http://localhost:8080/tede/bitstream/tede/311/2/license_url4afdbb8c545fd630ea7db775da747b2fMD52license_textlicense_texttext/html; charset=utf-80http://localhost:8080/tede/bitstream/tede/311/3/license_textd41d8cd98f00b204e9800998ecf8427eMD53license_rdflicense_rdfapplication/rdf+xml; charset=utf-80http://localhost:8080/tede/bitstream/tede/311/4/license_rdfd41d8cd98f00b204e9800998ecf8427eMD54ORIGINALLUCY DECCACHE MOREIRA 2015.pdfLUCY DECCACHE MOREIRA 2015.pdfapplication/pdf1009717http://localhost:8080/tede/bitstream/tede/311/5/LUCY+DECCACHE+MOREIRA+2015.pdff8105335a840d3b961ef9919206221c6MD55tede/3112018-08-27 19:08:42.852oai:localhost: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Biblioteca Digital de Teses e Dissertaçõeshttp://tede.unigranrio.edu.br/PUBhttp://tede.unigranrio.edu.br/oai/requestrepositorio@instituicao.br||repositorio@instituicao.bropendoar:2018-08-27T22:08:42Biblioteca Digital de Teses e Dissertações da UNIGRANRIO - Universidade do Grande Rio (UNIGRANRIO)false |
dc.title.por.fl_str_mv |
O profissional de mercado como docente nos cursos tecnólogos |
title |
O profissional de mercado como docente nos cursos tecnólogos |
spellingShingle |
O profissional de mercado como docente nos cursos tecnólogos MOREIRA, Lucy Deccache Educação Professor Professores - formação Prática de ensino Tecnólogos Ensino profissional Aprendizagem-serviço Educação |
title_short |
O profissional de mercado como docente nos cursos tecnólogos |
title_full |
O profissional de mercado como docente nos cursos tecnólogos |
title_fullStr |
O profissional de mercado como docente nos cursos tecnólogos |
title_full_unstemmed |
O profissional de mercado como docente nos cursos tecnólogos |
title_sort |
O profissional de mercado como docente nos cursos tecnólogos |
author |
MOREIRA, Lucy Deccache |
author_facet |
MOREIRA, Lucy Deccache |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
LOPES, Jurema Rosa |
dc.contributor.referee1.fl_str_mv |
SILVA, Renato da |
dc.contributor.referee2.fl_str_mv |
SANTOS, Sonia Regina Mendes de |
dc.contributor.author.fl_str_mv |
MOREIRA, Lucy Deccache |
contributor_str_mv |
LOPES, Jurema Rosa SILVA, Renato da SANTOS, Sonia Regina Mendes de |
dc.subject.por.fl_str_mv |
Educação Professor Professores - formação Prática de ensino Tecnólogos Ensino profissional Aprendizagem-serviço |
topic |
Educação Professor Professores - formação Prática de ensino Tecnólogos Ensino profissional Aprendizagem-serviço Educação |
dc.subject.cnpq.fl_str_mv |
Educação |
description |
The market professional in the role of a teacher in the Marketing Technique Course at UNIGRANRIO University, is the focus of this study. We find that besides the theory, the teacher builds up knowledge both from their market practice and personal life experience that can contribute, in a decisive way, in the formation of their students as subjects of transformation in the market where they wish to work. We intend therefore, to analyze the academic practice of the market professional in the Marketing Technique Course at UNIGRANRIO. Fifty per cent of those who teach specifically at the Marketing Technique Course at “Universidade do Grande Rio” (UNIGRANRIO) were heard and that accounts for 2 teachers who have a concomitant trajectory in the areas about which they teach. The data was collected from interviews which were taken at the UNIGRANRIO campus in Duque de Caxias. The experience of the market professional in the role of a teacher, according to their narrative, invited us to reflect upon the practice of other teachers who we have entitled as reference teacher: The values present in the teachers’ practice, the relationship between them and the teaching, the teacher and the market experiences, the practice as a differential feature and the trajectory to teaching, built through practice and theory. We have concluded that for the market professional, the teaching happens within the relationship between the theoretical-academic knowledge and the knowledge acquired through the market practice. The teacher is the one who can present the theory that supports the daily work activities if he experiences or has experienced its dynamics. In this sense, a market professional represents an opportunity of complementary contribution in the way a student graduated from a technique course will perform in his/her profession. The point is not to deny the relevance of the theory in the institutional learning process, but to state the effective contribution provided by the market practice to the teaching process. |
publishDate |
2015 |
dc.date.issued.fl_str_mv |
2015-09-24 |
dc.date.accessioned.fl_str_mv |
2018-08-27T22:08:42Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
MOREIRA, Lucy Deccache. O profissional de mercado como docente nos cursos tecnólogos. 2015. 124 f. Dissertação (Programa de Pós-Graduação em Letras e Ciências Humanas) - Universidade do Grande Rio, Duque de Caxias. |
dc.identifier.uri.fl_str_mv |
http://localhost:8080/tede/handle/tede/311 |
identifier_str_mv |
MOREIRA, Lucy Deccache. O profissional de mercado como docente nos cursos tecnólogos. 2015. 124 f. Dissertação (Programa de Pós-Graduação em Letras e Ciências Humanas) - Universidade do Grande Rio, Duque de Caxias. |
url |
http://localhost:8080/tede/handle/tede/311 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.rights.driver.fl_str_mv |
http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
http://creativecommons.org/licenses/by-nc-nd/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade do Grande Rio |
dc.publisher.program.fl_str_mv |
Programa de Pós-Graduação em Letras e Ciências Humanas |
dc.publisher.initials.fl_str_mv |
UNIGRANRIO |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
Unigranrio::Letras e Ciências Humanas |
publisher.none.fl_str_mv |
Universidade do Grande Rio |
dc.source.none.fl_str_mv |
reponame:Biblioteca Digital de Teses e Dissertações da UNIGRANRIO instname:Universidade do Grande Rio (UNIGRANRIO) instacron:UNIGRANRIO |
instname_str |
Universidade do Grande Rio (UNIGRANRIO) |
instacron_str |
UNIGRANRIO |
institution |
UNIGRANRIO |
reponame_str |
Biblioteca Digital de Teses e Dissertações da UNIGRANRIO |
collection |
Biblioteca Digital de Teses e Dissertações da UNIGRANRIO |
bitstream.url.fl_str_mv |
http://localhost:8080/tede/bitstream/tede/311/1/license.txt http://localhost:8080/tede/bitstream/tede/311/2/license_url http://localhost:8080/tede/bitstream/tede/311/3/license_text http://localhost:8080/tede/bitstream/tede/311/4/license_rdf http://localhost:8080/tede/bitstream/tede/311/5/LUCY+DECCACHE+MOREIRA+2015.pdf |
bitstream.checksum.fl_str_mv |
4a50535e8405f611398e6e2d408dbd1b 4afdbb8c545fd630ea7db775da747b2f d41d8cd98f00b204e9800998ecf8427e d41d8cd98f00b204e9800998ecf8427e f8105335a840d3b961ef9919206221c6 |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Biblioteca Digital de Teses e Dissertações da UNIGRANRIO - Universidade do Grande Rio (UNIGRANRIO) |
repository.mail.fl_str_mv |
repositorio@instituicao.br||repositorio@instituicao.br |
_version_ |
1811013920569163776 |