Entrepreneurship and urban marketing: the commodification of the “historic” downtown Tiradentes, Minas Gerais, from the viewpoint of tourism
Autor(a) principal: | |
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Data de Publicação: | 2014 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Cenário |
Texto Completo: | https://periodicos.unb.br/index.php/revistacenario/article/view/15198 |
Resumo: | This article aims to demonstrate how the Central area of the city of Tiradentes in the State of Minas Gerais was turned into some “touristic” goods, from the 1990s. Such change occurred by means of entrepreneurship and urban marketing, which passed on to show this city off through the “sale” of urban areas composed by so-called “historical” architectures in the national and international scenarios. In that process, the central area of the city started to get more investments in urban infrastructure and the “historical buildings” or sites became “a feast for the eyes” and “worth a lot of money”. In this way, the homes which existed in the space composed by these “historical constructions” were turned into commercial stores and the poor residents went to live in the suburbs, which were less evaluated by the rental service. |
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Entrepreneurship and urban marketing: the commodification of the “historic” downtown Tiradentes, Minas Gerais, from the viewpoint of tourismEmpreendedorismo e marketing urbano : a mercadorização do centro “histórico” de Tiradentes, Minas Gerais, na ótica do turismo = Entrepreneurship and urban marketing: the commodification of the “historic” downtown Tiradentes, Minas Gerais...Geografia. Turismo. Gentrificação.This article aims to demonstrate how the Central area of the city of Tiradentes in the State of Minas Gerais was turned into some “touristic” goods, from the 1990s. Such change occurred by means of entrepreneurship and urban marketing, which passed on to show this city off through the “sale” of urban areas composed by so-called “historical” architectures in the national and international scenarios. In that process, the central area of the city started to get more investments in urban infrastructure and the “historical buildings” or sites became “a feast for the eyes” and “worth a lot of money”. In this way, the homes which existed in the space composed by these “historical constructions” were turned into commercial stores and the poor residents went to live in the suburbs, which were less evaluated by the rental service.Este artigo tem como objetivo demonstrar como a área urbana central de Tiradentes, Minas Gerais, foi se transmutando em uma “mercadoria” turística, a partir da década de 1990. Tal transmutação ocorreu por meio do empreendedorismo e do marketing urbanos, que passaram a divulgar a cidade, em âmbitos nacional e internacional, por meio da “venda” de espaços urbanos constituídos por arquiteturas ditas “históricas”. Neste processo, a área central da cidade passou a receber mais investimentos em infraestrutura urbana e as edificações “históricas” se tornaram “espetáculos” e “valorizadas”. Isso fez com que as residências existentes no espaço composto por essas “edificações históricas” se transformassem em estabelecimentos comerciais, deslocando as populações que aí residiam para bairros menos valorizados pelo mercado imobiliário.Centro de Excelência em Turismo (CET) - Universidade de Brasília (UnB)2014-09-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.unb.br/index.php/revistacenario/article/view/1519810.26512/revistacenario.v2i2.15198Cenário: Revista Interdisciplinar em Turismo e Território; Vol. 2 No. 2 (2014): SemestralCenário: Revista Interdisciplinar em Turismo e Território; Vol. 2 Núm. 2 (2014): SemestralCenário: Revista Interdisciplinar em Turismo e Território; Vol. 2 No. 2 (2014): SemestralCenário: Revista Interdisciplinar em Turismo e Território ; v. 2 n. 2 (2014): SemestralCenário: Revista Interdisciplinar em Turismo e Território; Vol. 2 N.º 2 (2014): Semestral2318-8561reponame:Revista Cenárioinstname:Universidade de Brasília (UnB)instacron:UNBporhttps://periodicos.unb.br/index.php/revistacenario/article/view/15198/13509Neves, RodrigoCarneiro, Eder Jurandirinfo:eu-repo/semantics/openAccess2022-06-10T06:47:38Zoai:ojs.pkp.sfu.ca:article/15198Revistahttp://periodicos.unb.br/index.php/revistacenariohttp://periodicos.unb.br/index.php/revistacenario/oai||revistacenario.cet.unb@gmail.com2318-85612318-8561opendoar:2022-06-10T06:47:38Revista Cenário - Universidade de Brasília (UnB)false |
dc.title.none.fl_str_mv |
Entrepreneurship and urban marketing: the commodification of the “historic” downtown Tiradentes, Minas Gerais, from the viewpoint of tourism Empreendedorismo e marketing urbano : a mercadorização do centro “histórico” de Tiradentes, Minas Gerais, na ótica do turismo = Entrepreneurship and urban marketing: the commodification of the “historic” downtown Tiradentes, Minas Gerais... |
title |
Entrepreneurship and urban marketing: the commodification of the “historic” downtown Tiradentes, Minas Gerais, from the viewpoint of tourism |
spellingShingle |
Entrepreneurship and urban marketing: the commodification of the “historic” downtown Tiradentes, Minas Gerais, from the viewpoint of tourism Neves, Rodrigo Geografia. Turismo. Gentrificação. |
title_short |
Entrepreneurship and urban marketing: the commodification of the “historic” downtown Tiradentes, Minas Gerais, from the viewpoint of tourism |
title_full |
Entrepreneurship and urban marketing: the commodification of the “historic” downtown Tiradentes, Minas Gerais, from the viewpoint of tourism |
title_fullStr |
Entrepreneurship and urban marketing: the commodification of the “historic” downtown Tiradentes, Minas Gerais, from the viewpoint of tourism |
title_full_unstemmed |
Entrepreneurship and urban marketing: the commodification of the “historic” downtown Tiradentes, Minas Gerais, from the viewpoint of tourism |
title_sort |
Entrepreneurship and urban marketing: the commodification of the “historic” downtown Tiradentes, Minas Gerais, from the viewpoint of tourism |
author |
Neves, Rodrigo |
author_facet |
Neves, Rodrigo Carneiro, Eder Jurandir |
author_role |
author |
author2 |
Carneiro, Eder Jurandir |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Neves, Rodrigo Carneiro, Eder Jurandir |
dc.subject.por.fl_str_mv |
Geografia. Turismo. Gentrificação. |
topic |
Geografia. Turismo. Gentrificação. |
description |
This article aims to demonstrate how the Central area of the city of Tiradentes in the State of Minas Gerais was turned into some “touristic” goods, from the 1990s. Such change occurred by means of entrepreneurship and urban marketing, which passed on to show this city off through the “sale” of urban areas composed by so-called “historical” architectures in the national and international scenarios. In that process, the central area of the city started to get more investments in urban infrastructure and the “historical buildings” or sites became “a feast for the eyes” and “worth a lot of money”. In this way, the homes which existed in the space composed by these “historical constructions” were turned into commercial stores and the poor residents went to live in the suburbs, which were less evaluated by the rental service. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-09-18 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.unb.br/index.php/revistacenario/article/view/15198 10.26512/revistacenario.v2i2.15198 |
url |
https://periodicos.unb.br/index.php/revistacenario/article/view/15198 |
identifier_str_mv |
10.26512/revistacenario.v2i2.15198 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.unb.br/index.php/revistacenario/article/view/15198/13509 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Centro de Excelência em Turismo (CET) - Universidade de Brasília (UnB) |
publisher.none.fl_str_mv |
Centro de Excelência em Turismo (CET) - Universidade de Brasília (UnB) |
dc.source.none.fl_str_mv |
Cenário: Revista Interdisciplinar em Turismo e Território; Vol. 2 No. 2 (2014): Semestral Cenário: Revista Interdisciplinar em Turismo e Território; Vol. 2 Núm. 2 (2014): Semestral Cenário: Revista Interdisciplinar em Turismo e Território; Vol. 2 No. 2 (2014): Semestral Cenário: Revista Interdisciplinar em Turismo e Território ; v. 2 n. 2 (2014): Semestral Cenário: Revista Interdisciplinar em Turismo e Território; Vol. 2 N.º 2 (2014): Semestral 2318-8561 reponame:Revista Cenário instname:Universidade de Brasília (UnB) instacron:UNB |
instname_str |
Universidade de Brasília (UnB) |
instacron_str |
UNB |
institution |
UNB |
reponame_str |
Revista Cenário |
collection |
Revista Cenário |
repository.name.fl_str_mv |
Revista Cenário - Universidade de Brasília (UnB) |
repository.mail.fl_str_mv |
||revistacenario.cet.unb@gmail.com |
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1797231709684498432 |