Creativity and innovation in strategies and public policies for the development of destinations in medical and health tourism in the face of the pandemic

• Autor(a) principal: Zermeño-Flores, Sonia Guadalupe
• Data de Publicação: 2021
• Outros Autores: Zizaldra-Hernández, Isabel, Delgado-Guzmán, José Alfredo
• Tipo de documento: Artigo
• Idioma: spa
• Título da fonte: Revista Cenário
• Texto Completo: https://periodicos.unb.br/index.php/revistacenario/article/view/36221

The commercialization of health services in international markets has generated a phenomenon called medical and health tourism (TMyS). In a sense, it is an exploratory study with a qualitative approach that seeks, through in-depth interviews as information gathering strategies, to build a network of opportunities for the development of medical and health tourism in the city of San Luis Río Colorado, Sonora. The informants are government actors, tourism and health service providers, and researchers from the area, whose contributions analyze under the discourse interpretation methodology with qualitative support from the Atlas. ti software. The conclusions allow demonstrating the interest of the tourism and health system actors in applying different creativity and innovation actions to develop economic activity in this pandemic era that requires dialogue between the institutions of power and the sectors involved in its growth.