Private Health Plans’ Communication with their Beneficiaries during the Covid-19 Pandemic

Detalhes bibliográficos
Autor(a) principal: Harumi Ramos Tanaka, Flávia
Data de Publicação: 2020
Outros Autores: Marques Vieira Junior, Wilson
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Gestão & Saúde (Brasília)
Texto Completo: https://periodicos.unb.br/index.php/rgs/article/view/32458
Resumo:  The private health insurance sector is responsible for the healthcare of approximately 24% of the Brazilian population. Due to the situation of sanitary urgency caused by COVID-19 pandemic, the performance of health insurance companies with their clients becomes even more relevant. A coordinated action plan, with integrated actions and improved client-communication is expected, especially towards those most susceptible to risk: the elderly and the chronically ill. The present study sought to verify, through a survey, the perception of health plan beneficiaries regarding communication by health insurance companies during the pandemic. The survey showed that 44% of respondents received some contact with generic information related to the pandemic, but only 2% reported having received a more personalized service. Also, only 1% of respondents searched for information about the pandemic on channels of their health insurance company. The study concluded that health communication is a field yet to be explored and improved, with the potential to produce changes in the private health sector's hegemonic care model.
id UNB-27_2ae898c94a20b00c7c937f85c131e744
oai_identifier_str oai:ojs.pkp.sfu.ca:article/32458
network_acronym_str UNB-27
network_name_str Revista Gestão & Saúde (Brasília)
repository_id_str
spelling Private Health Plans’ Communication with their Beneficiaries during the Covid-19 PandemicComunicación de Planes de Salud con los Beneficiarios durante la Pandemia de Covid-19Comunicação das Operadoras de Planos de Saúde com seus Beneficiários durante a Pandemia por Covid-19Comunicação em Saúde. Saúde Suplementar. Gestão em Saúde. COVID-19.Communicación em Salud. Salud Suplementaria. Gestión em Salud. COVID-19.Health Communication. Supplemental Health. Health Management. COVID-19. The private health insurance sector is responsible for the healthcare of approximately 24% of the Brazilian population. Due to the situation of sanitary urgency caused by COVID-19 pandemic, the performance of health insurance companies with their clients becomes even more relevant. A coordinated action plan, with integrated actions and improved client-communication is expected, especially towards those most susceptible to risk: the elderly and the chronically ill. The present study sought to verify, through a survey, the perception of health plan beneficiaries regarding communication by health insurance companies during the pandemic. The survey showed that 44% of respondents received some contact with generic information related to the pandemic, but only 2% reported having received a more personalized service. Also, only 1% of respondents searched for information about the pandemic on channels of their health insurance company. The study concluded that health communication is a field yet to be explored and improved, with the potential to produce changes in the private health sector's hegemonic care model.El sector de seguros de salud es responsable por la atención médica de aproximadamente 24% de la población brasileña. En vista de la situación de emergencia de salud, causada por la pandemia de COVID-19, el desempeño de los operadores con sus beneficiarios se vuelve aún más relevante. Se espera un plan de acción coordinado, acciones integradas y una mejor comunicación con los usuarios, especialmente con los más susceptibles: los ancianos y los enfermos crónicos. El presente estudio buscó verificar, a través de un cuestionario, la percepción de los usuarios con respecto a la comunicación de salud por parte de los operadores durante la pandemia. La encuesta mostró que 44% de los sondeados recibió algún contacto sobre información genérica relacionada con la pandemia, y solo 2% recibió un servicio más personalizado. Solo 1% de los indagados buscó información sobre la pandemia a través de los canales de su proveedor de seguro de salud. Se concluyó que la comunicación entre los planes de salud y los beneficiarios es un campo para explorar y mejorar, con el potencial de producir cambios en el modelo de atención hegemónica del sector.O setor de planos de saúde é responsável pela assistência médica de aproximadamente 24% da população brasileira. Diante da situação de urgência sanitária provocada pela pandemia da COVID-19, a atuação das operadoras de planos de saúde junto aos seus beneficiários se torna ainda mais relevante. Espera-se um plano de ação coordenado, ações integradas e aprimoramento da comunicação com os beneficiários, sobretudo com aqueles mais susceptíveis: idosos e doentes crônicos. O objetivo deste estudo foi o de verificar, por meio de um questionário, a percepção dos beneficiários com relação à comunicação em saúde pelas operadoras durante a pandemia. A pesquisa mostrou que 44% dos entrevistados receberam algum contato sobre informações genéricas relacionadas à pandemia, sendo que apenas 2% receberam atendimento mais personalizado. Apenas 1% dos respondentes procurou informações sobre a pandemia nos canais da sua operadora de planos de saúde. Concluiu-se que a comunicação entre planos de saúde e beneficiários é um campo a ser explorado e aprimorado, com potencial para produzir mudanças no modelo assistencial hegemônico do setor.Universidade de Brasilia2020-12-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.unb.br/index.php/rgs/article/view/3245810.26512/gs.v11i3.32458ELECTRONIC JOURNAL MANAGEMENT AND HEALTH; Vol. 11 No. 3 (2020): Setembro - Dezembro 2020; 248-260Revista Gestão & Saúde; v. 11 n. 3 (2020): Setembro - Dezembro 2020; 248-2601982-478510.26512/gs.v11i3reponame:Revista Gestão & Saúde (Brasília)instname:Universidade de Brasília (UnB)instacron:UNBporhttps://periodicos.unb.br/index.php/rgs/article/view/32458/29015Copyright (c) 2020 Revista Eletronica Gestão & Saúdehttps://creativecommons.org/licenses/by-nd/4.0info:eu-repo/semantics/openAccessHarumi Ramos Tanaka, FláviaMarques Vieira Junior, Wilson2021-02-26T13:51:03Zoai:ojs.pkp.sfu.ca:article/32458Revistahttp://periodicos.unb.br/index.php/rgs/index/PUBhttps://periodicos.unb.br/index.php/rgs/oaigestaoesaude@unb.br||1982-47851982-4785opendoar:2021-02-26T13:51:03Revista Gestão & Saúde (Brasília) - Universidade de Brasília (UnB)false
dc.title.none.fl_str_mv Private Health Plans’ Communication with their Beneficiaries during the Covid-19 Pandemic
Comunicación de Planes de Salud con los Beneficiarios durante la Pandemia de Covid-19
Comunicação das Operadoras de Planos de Saúde com seus Beneficiários durante a Pandemia por Covid-19
title Private Health Plans’ Communication with their Beneficiaries during the Covid-19 Pandemic
spellingShingle Private Health Plans’ Communication with their Beneficiaries during the Covid-19 Pandemic
Harumi Ramos Tanaka, Flávia
Comunicação em Saúde. Saúde Suplementar. Gestão em Saúde. COVID-19.
Communicación em Salud. Salud Suplementaria. Gestión em Salud. COVID-19.
Health Communication. Supplemental Health. Health Management. COVID-19.
title_short Private Health Plans’ Communication with their Beneficiaries during the Covid-19 Pandemic
title_full Private Health Plans’ Communication with their Beneficiaries during the Covid-19 Pandemic
title_fullStr Private Health Plans’ Communication with their Beneficiaries during the Covid-19 Pandemic
title_full_unstemmed Private Health Plans’ Communication with their Beneficiaries during the Covid-19 Pandemic
title_sort Private Health Plans’ Communication with their Beneficiaries during the Covid-19 Pandemic
author Harumi Ramos Tanaka, Flávia
author_facet Harumi Ramos Tanaka, Flávia
Marques Vieira Junior, Wilson
author_role author
author2 Marques Vieira Junior, Wilson
author2_role author
dc.contributor.author.fl_str_mv Harumi Ramos Tanaka, Flávia
Marques Vieira Junior, Wilson
dc.subject.por.fl_str_mv Comunicação em Saúde. Saúde Suplementar. Gestão em Saúde. COVID-19.
Communicación em Salud. Salud Suplementaria. Gestión em Salud. COVID-19.
Health Communication. Supplemental Health. Health Management. COVID-19.
topic Comunicação em Saúde. Saúde Suplementar. Gestão em Saúde. COVID-19.
Communicación em Salud. Salud Suplementaria. Gestión em Salud. COVID-19.
Health Communication. Supplemental Health. Health Management. COVID-19.
description  The private health insurance sector is responsible for the healthcare of approximately 24% of the Brazilian population. Due to the situation of sanitary urgency caused by COVID-19 pandemic, the performance of health insurance companies with their clients becomes even more relevant. A coordinated action plan, with integrated actions and improved client-communication is expected, especially towards those most susceptible to risk: the elderly and the chronically ill. The present study sought to verify, through a survey, the perception of health plan beneficiaries regarding communication by health insurance companies during the pandemic. The survey showed that 44% of respondents received some contact with generic information related to the pandemic, but only 2% reported having received a more personalized service. Also, only 1% of respondents searched for information about the pandemic on channels of their health insurance company. The study concluded that health communication is a field yet to be explored and improved, with the potential to produce changes in the private health sector's hegemonic care model.
publishDate 2020
dc.date.none.fl_str_mv 2020-12-21
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.unb.br/index.php/rgs/article/view/32458
10.26512/gs.v11i3.32458
url https://periodicos.unb.br/index.php/rgs/article/view/32458
identifier_str_mv 10.26512/gs.v11i3.32458
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.unb.br/index.php/rgs/article/view/32458/29015
dc.rights.driver.fl_str_mv Copyright (c) 2020 Revista Eletronica Gestão & Saúde
https://creativecommons.org/licenses/by-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Revista Eletronica Gestão & Saúde
https://creativecommons.org/licenses/by-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade de Brasilia
publisher.none.fl_str_mv Universidade de Brasilia
dc.source.none.fl_str_mv ELECTRONIC JOURNAL MANAGEMENT AND HEALTH; Vol. 11 No. 3 (2020): Setembro - Dezembro 2020; 248-260
Revista Gestão & Saúde; v. 11 n. 3 (2020): Setembro - Dezembro 2020; 248-260
1982-4785
10.26512/gs.v11i3
reponame:Revista Gestão & Saúde (Brasília)
instname:Universidade de Brasília (UnB)
instacron:UNB
instname_str Universidade de Brasília (UnB)
instacron_str UNB
institution UNB
reponame_str Revista Gestão & Saúde (Brasília)
collection Revista Gestão & Saúde (Brasília)
repository.name.fl_str_mv Revista Gestão & Saúde (Brasília) - Universidade de Brasília (UnB)
repository.mail.fl_str_mv gestaoesaude@unb.br||
_version_ 1797174681980108800

Registros relacionados