Redesign da marca Coroa Abayomi

Detalhes bibliográficos
Autor(a) principal: Magalhães, Inara Régia Cardoso
Data de Publicação: 2017
Tipo de documento: Trabalho de conclusão de curso
Idioma: por
Título da fonte: Biblioteca Digital de Monografias da UnB
Texto Completo: http://bdm.unb.br/handle/10483/19564
Resumo: Trabalho de Conclusão de Curso (graduação)—Universidade de Brasília, Instituto de Artes, Departamento de Design, 2017.
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spelling Magalhães, Inara Régia CardosoPerotto, EvandroMAGALHÃES, Inara Régia Cardoso. Redesign da marca Coroa Abayomi. 2017. 82 f., il. Trabalho de Conclusão de Curso (Bacharelado em Desenho Industrial)—Universidade de Brasília, Brasília, 2017.http://bdm.unb.br/handle/10483/19564Trabalho de Conclusão de Curso (graduação)—Universidade de Brasília, Instituto de Artes, Departamento de Design, 2017.O seguinte documento registra o desenvolvimento do projeto de redesign da marca Coroa Abayomi, uma iniciativa que visa o fortalecimento da autoestima de pessoas negras periféricas. A iniciativa tem como base a transmissão de conhecimentos acerca da cultura afro-brasileira e o debate sobre questões raciais. O projeto de redesign abrange não apenas um novo desenho de logo como também um sistema mais completo de identidade visual com elemento auxiliar e aplicações diversas. A metodologia aplicada se inicia com a contextualização com referencial teórico e aprofundamento na história do projeto Coroa Abayomi, seguido pelo briefing direcionado à marca. Os passos seguintes se voltam para a solução final, iniciando com a pesquisa de referências visuais, passando para a geração de alternativas, o refinamento do desenho escolhido e a produção do manual de identidade visual.Submitted by Caroline Botelho Teixeira (carolineteixeira@bce.unb.br) on 2018-02-27T15:46:03Z No. of bitstreams: 3 license_text: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) 2017_InaraRégiaCardosoMagalhães.pdf: 6310001 bytes, checksum: 7d1014c52e604611afbd49ad4b833eb5 (MD5)Approved for entry into archive by Luanna Maia (luanna@bce.unb.br) on 2018-02-28T12:50:47Z (GMT) No. of bitstreams: 3 license_text: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) 2017_InaraRégiaCardosoMagalhães.pdf: 6310001 bytes, checksum: 7d1014c52e604611afbd49ad4b833eb5 (MD5)Made available in DSpace on 2018-02-28T12:50:47Z (GMT). No. of bitstreams: 3 license_text: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) 2017_InaraRégiaCardosoMagalhães.pdf: 6310001 bytes, checksum: 7d1014c52e604611afbd49ad4b833eb5 (MD5)The following document records the development of Coroa Abayomi’s brand redesign project, an initiative that aims to strengthen suburban black people’s self-esteem. This initiative has in its basis the transmission of knowledge about the afro-brazilian culture and the debate on racial issues. The redesign project comprehends not only a new logo design but also a fuller branding system with a subsidiary element and several uses. The methodology applied to it begins with a contextualization along theorical references and the deepening on Coroa Abayomi’s history, followed by the briefing directed to the brand. The next steps lead to the final solution, beggining with a visual reference research, passing by alternatives generation, chosen drawing’s refining and visual identity manual’s production.DesignIdentidade visualCultura afro-brasileiraLogos (Símbolos)Redesign da marca Coroa Abayomiinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis2018-02-28T12:50:47Z2018-02-28T12:50:47Z2017-12-05info:eu-repo/semantics/openAccessporreponame:Biblioteca Digital de Monografias da UnBinstname:Universidade de Brasília (UnB)instacron:UNBORIGINAL2017_InaraRégiaCardosoMagalhães.pdf2017_InaraRégiaCardosoMagalhães.pdfapplication/pdf6310001http://bdm.unb.br/xmlui/bitstream/10483/19564/1/2017_InaraR%C3%A9giaCardosoMagalh%C3%A3es.pdf7d1014c52e604611afbd49ad4b833eb5MD51CC-LICENSElicense_urllicense_urltext/plain49http://bdm.unb.br/xmlui/bitstream/10483/19564/2/license_url4afdbb8c545fd630ea7db775da747b2fMD52license_textlicense_textapplication/octet-stream0http://bdm.unb.br/xmlui/bitstream/10483/19564/3/license_textd41d8cd98f00b204e9800998ecf8427eMD53license_rdflicense_rdfapplication/octet-stream0http://bdm.unb.br/xmlui/bitstream/10483/19564/4/license_rdfd41d8cd98f00b204e9800998ecf8427eMD54LICENSElicense.txtlicense.txttext/plain1817http://bdm.unb.br/xmlui/bitstream/10483/19564/5/license.txt21554873e56ad8ddc69c092699b98f95MD5510483/195642018-02-28 09:50:47.234oai:bdm.unb.br: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Biblioteca Digital de Monografiahttps://bdm.unb.br/PUBhttp://bdm.unb.br/oai/requestbdm@bce.unb.br||patricia@bce.unb.bropendoar:115712018-02-28T12:50:47Biblioteca Digital de Monografias da UnB - Universidade de Brasília (UnB)false
dc.title.pt_BR.fl_str_mv Redesign da marca Coroa Abayomi
title Redesign da marca Coroa Abayomi
spellingShingle Redesign da marca Coroa Abayomi
Magalhães, Inara Régia Cardoso
Design
Identidade visual
Cultura afro-brasileira
Logos (Símbolos)
title_short Redesign da marca Coroa Abayomi
title_full Redesign da marca Coroa Abayomi
title_fullStr Redesign da marca Coroa Abayomi
title_full_unstemmed Redesign da marca Coroa Abayomi
title_sort Redesign da marca Coroa Abayomi
author Magalhães, Inara Régia Cardoso
author_facet Magalhães, Inara Régia Cardoso
author_role author
dc.contributor.author.fl_str_mv Magalhães, Inara Régia Cardoso
dc.contributor.advisor1.fl_str_mv Perotto, Evandro
contributor_str_mv Perotto, Evandro
dc.subject.keyword.pt_BR.fl_str_mv Design
Identidade visual
Cultura afro-brasileira
Logos (Símbolos)
topic Design
Identidade visual
Cultura afro-brasileira
Logos (Símbolos)
description Trabalho de Conclusão de Curso (graduação)—Universidade de Brasília, Instituto de Artes, Departamento de Design, 2017.
publishDate 2017
dc.date.submitted.none.fl_str_mv 2017-12-05
dc.date.accessioned.fl_str_mv 2018-02-28T12:50:47Z
dc.date.available.fl_str_mv 2018-02-28T12:50:47Z
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dc.type.driver.fl_str_mv info:eu-repo/semantics/bachelorThesis
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dc.identifier.citation.fl_str_mv MAGALHÃES, Inara Régia Cardoso. Redesign da marca Coroa Abayomi. 2017. 82 f., il. Trabalho de Conclusão de Curso (Bacharelado em Desenho Industrial)—Universidade de Brasília, Brasília, 2017.
dc.identifier.uri.fl_str_mv http://bdm.unb.br/handle/10483/19564
identifier_str_mv MAGALHÃES, Inara Régia Cardoso. Redesign da marca Coroa Abayomi. 2017. 82 f., il. Trabalho de Conclusão de Curso (Bacharelado em Desenho Industrial)—Universidade de Brasília, Brasília, 2017.
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