Analysis of Speech: The analysis of speech featured in the Veja São Paulo magazine's front page on January, 27th of 2021.

• Autor(a) principal: Ferreira Fonseca, Erisson Jordan
• Data de Publicação: 2023
• Outros Autores: da Silva, Jaqueline Maria, Oliveira, Almir Almeida de
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Diversitas Journal
• Texto Completo: https://diversitasjournal.com.br/diversitas_journal/article/view/2085
• topic: Análise do discurso, Revista Veja, Nordeste, discurso.

This paper aims to analyze the discourse presented on the Cover of Veja São Paulo Magazine of Edition 2722, of January 27, 2021. In this edition, the magazine brought as its central theme, the new Northeastern migrants. This cover was published in an allusion to the anniversary of the city of São Paulo, to show the influence of the new Northeastern migrants in the daily life of São Paulo. The research is part of the French Discourse Analysis (ADF) line, based on the ideas of Pêcheux (1995) and Florêncio (2009). Thus, we analyze the elements that relate to this current, in the chosen corpus, such as: the broad and restricted production conditions, the interdiscourse and the intradiscourse, the said, the unsaid, the silenced, the discursive formation and the ideological formation. The results show that Revista Veja São Paulo is the result of an ideological formation and an elitist discursive formation, of segregation, and of strong xenophobic appeal, since the speeches demonstrate the disregard for geopolitics and northeastern culture, especially, with the least favored layer economically.