The taste and the scent: consumption practices and regional differences in Brazil
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Data de Publicação: | 2019 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Estudos de Sociologia |
Texto Completo: | https://periodicos.fclar.unesp.br/estudos/article/view/12339 |
Resumo: | The purpose of this article is to understand the Brazilians’ taste for perfume. Brazil is the second largest consumer of perfumes in the world. The most consumed products are the national and mass-produced ones. The largest consumers are people of Classes C, D and E from the north and northeast regions in the country, who according to IBGE (2010), spend more on perfumes monthly than on food or education. The starting point is the debate about the supposed superfluous character of perfumes, in the light of the socio-historical peculiarity of Brazil. From this point, we seek to understand this taste in relation to what was considered by the researcher Aschcar as the scent of Brazil in the twentieth century - lavender - from one of its outstanding products in the national history of perfumery: the Seiva de Alfazema, created by Phebo. |
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The taste and the scent: consumption practices and regional differences in BrazilEl gusto y el olor: prácticas de consumo y diferencias regionales en BrasilO gosto e o cheiro: práticas de consumo e diferenças regionais no BrasilTasteScentsConsumptionPerfumesBrazilGustoOloresEl consumoPerfumeBrasilGostoConsumoPerfumesBrasilThe purpose of this article is to understand the Brazilians’ taste for perfume. Brazil is the second largest consumer of perfumes in the world. The most consumed products are the national and mass-produced ones. The largest consumers are people of Classes C, D and E from the north and northeast regions in the country, who according to IBGE (2010), spend more on perfumes monthly than on food or education. The starting point is the debate about the supposed superfluous character of perfumes, in the light of the socio-historical peculiarity of Brazil. From this point, we seek to understand this taste in relation to what was considered by the researcher Aschcar as the scent of Brazil in the twentieth century - lavender - from one of its outstanding products in the national history of perfumery: the Seiva de Alfazema, created by Phebo.El objetivo de este artículo es comprender el gusto del brasileño por el perfume. Brasil es el segundo mayor consumidor mundial de perfumes. Los productos más consumidos son los nacionales y masivos. Los mayores consumidores son personas de las Clases C, D y E de las regiones Norte y Nordeste, que, según datos del IBGE (2010), gastan familiarmente por mes más con perfumes que con arroz o educación. El punto de partida es el debate sobre el supuesto carácter superfluo de los perfumes, a la luz de la particularidad socio-histórico de Brasil. Dentro de esa perspectiva buscamos comprender ese gusto a partir de la relación de lo que fue considerado por la investigadora Aschcar como el olor de Brasil en el siglo XX, la lavanda, por medio de uno de sus productos de destacado en la historia nacional de la perfumería: la Seiva de Alfazema creada por la Phebo.O objetivo deste artigo é compreender o gosto do brasileiro pelo perfume. O Brasil é o segundo maior consumidor mundial de perfumes. Os produtos mais consumidos são os nacionais e massivos. Os maiores consumidores são pessoas das Classes C, D e E das regiões Norte e Nordeste, que, segundo dados do Instituto Brasileiro de Geografia e Estatística (IBGE) (2010), gastam familiarmente por mês mais com perfumes do que com arroz ou com educação. O ponto de partida é o debate sobre o suposto caráter supérfluo dos perfumes, à luz da particularidade sócio-histórica do Brasil. Daí buscamos compreender esse gosto a partir da relação daquilo que foi considerado pela pesquisadora Renata Aschcar como o cheiro do Brasil no século XX, a lavanda, a partir de um de seus produtos de destaque na história nacional da perfumaria: a Seiva de Alfazema criada pela Phebo.FCL-UNESP Laboratório Editorial2019-07-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fclar.unesp.br/estudos/article/view/1233910.52780/res.12339Estudos de Sociologia; v. 24 n. 46 (2019): Dossiê: Para além da distinção: condicionantes sociais do gosto e disputas simbólicas na contemporaneidade1982-47181414-0144reponame:Estudos de Sociologiainstname:Universidade Estadual Paulista (UNESP)instacron:UNESPporhttps://periodicos.fclar.unesp.br/estudos/article/view/12339/8387Copyright (c) 2019 Estudos de Sociologiainfo:eu-repo/semantics/openAccessNery, Salete2019-07-29T21:59:09Zoai:ojs.pkp.sfu.ca:article/12339Revistahttp://seer.fclar.unesp.br/estudosPUBhttp://seer.fclar.unesp.br/estudos/oaistraud.fclar@unesp.br||estudosdesociologia@fclar.unesp.br||maria.jardim@unesp.br1982-47181414-0144opendoar:2019-07-29T21:59:09Estudos de Sociologia - Universidade Estadual Paulista (UNESP)false |
dc.title.none.fl_str_mv |
The taste and the scent: consumption practices and regional differences in Brazil El gusto y el olor: prácticas de consumo y diferencias regionales en Brasil O gosto e o cheiro: práticas de consumo e diferenças regionais no Brasil |
title |
The taste and the scent: consumption practices and regional differences in Brazil |
spellingShingle |
The taste and the scent: consumption practices and regional differences in Brazil Nery, Salete Taste Scents Consumption Perfumes Brazil Gusto Olores El consumo Perfume Brasil Gosto Consumo Perfumes Brasil |
title_short |
The taste and the scent: consumption practices and regional differences in Brazil |
title_full |
The taste and the scent: consumption practices and regional differences in Brazil |
title_fullStr |
The taste and the scent: consumption practices and regional differences in Brazil |
title_full_unstemmed |
The taste and the scent: consumption practices and regional differences in Brazil |
title_sort |
The taste and the scent: consumption practices and regional differences in Brazil |
author |
Nery, Salete |
author_facet |
Nery, Salete |
author_role |
author |
dc.contributor.author.fl_str_mv |
Nery, Salete |
dc.subject.por.fl_str_mv |
Taste Scents Consumption Perfumes Brazil Gusto Olores El consumo Perfume Brasil Gosto Consumo Perfumes Brasil |
topic |
Taste Scents Consumption Perfumes Brazil Gusto Olores El consumo Perfume Brasil Gosto Consumo Perfumes Brasil |
description |
The purpose of this article is to understand the Brazilians’ taste for perfume. Brazil is the second largest consumer of perfumes in the world. The most consumed products are the national and mass-produced ones. The largest consumers are people of Classes C, D and E from the north and northeast regions in the country, who according to IBGE (2010), spend more on perfumes monthly than on food or education. The starting point is the debate about the supposed superfluous character of perfumes, in the light of the socio-historical peculiarity of Brazil. From this point, we seek to understand this taste in relation to what was considered by the researcher Aschcar as the scent of Brazil in the twentieth century - lavender - from one of its outstanding products in the national history of perfumery: the Seiva de Alfazema, created by Phebo. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-07-29 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.fclar.unesp.br/estudos/article/view/12339 10.52780/res.12339 |
url |
https://periodicos.fclar.unesp.br/estudos/article/view/12339 |
identifier_str_mv |
10.52780/res.12339 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.fclar.unesp.br/estudos/article/view/12339/8387 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Estudos de Sociologia info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Estudos de Sociologia |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
FCL-UNESP Laboratório Editorial |
publisher.none.fl_str_mv |
FCL-UNESP Laboratório Editorial |
dc.source.none.fl_str_mv |
Estudos de Sociologia; v. 24 n. 46 (2019): Dossiê: Para além da distinção: condicionantes sociais do gosto e disputas simbólicas na contemporaneidade 1982-4718 1414-0144 reponame:Estudos de Sociologia instname:Universidade Estadual Paulista (UNESP) instacron:UNESP |
instname_str |
Universidade Estadual Paulista (UNESP) |
instacron_str |
UNESP |
institution |
UNESP |
reponame_str |
Estudos de Sociologia |
collection |
Estudos de Sociologia |
repository.name.fl_str_mv |
Estudos de Sociologia - Universidade Estadual Paulista (UNESP) |
repository.mail.fl_str_mv |
straud.fclar@unesp.br||estudosdesociologia@fclar.unesp.br||maria.jardim@unesp.br |
_version_ |
1788171030205825024 |