Disguise me that i devour you: children youtubers, consumption and semi-formation of the child

• Autor(a) principal: Lira, Aliandra Cristina Mesomo
• Data de Publicação: 2019
• Outros Autores: Yaegashi, Solange Franci Raimundo, Dominico, Eliane
• Tipo de documento: Artigo
• Idioma: por; eng; spa
• Título da fonte: Revista Ibero-Americana de Estudos em Educação (Online)
• Texto Completo: https://periodicos.fclar.unesp.br/iberoamericana/article/view/12921
• topic: Childhood; Consumption; Media.; Infancia; Consumo; Medios digitales.; Infância; Consumo; Mídia.

This article aims to problematize the role and impact of the cultural industry in the training of children, taking the children youtubers as the focus of analysis. In order to do so, it seeks to understand how the cultural industry is configured and operated, as well as to recognize the characteristics of the digital culture, the forms of communication instituted by the youtubers that stimulate consumption and provide reflections on how it impacts on the (semi) formation of children. It is a theoretical reflection, based on authors based on critical theory and discussing childhood and it’s (re) configuration in contemporary times. We have come to the conclusion that the new ways of living childhood in the present day have been guided by the technological apparatuses, configuring fertile ground for advertising publicity disguised in the voice of children who speak to other children, thus shaping their ways of being, thinking and consuming.