Digital marketing in dentistry and ethical implications
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Brazilian Dental Science |
Texto Completo: | https://ojs.ict.unesp.br/index.php/cob/article/view/1524 |
Resumo: | With the increase of competition in the market of dental services, it is necessary to use marketing tools that emphasize the dental surgeon and dental clinics. Digital marketing is one of the fastest growing available resources among health professionals, who use websites and social networks as a means of communication, advertisement and publicity. The objective of this literature review was to compare the digital marketing with other marketing strategies in dentistry based on the code of ethics, in order to increase productivity, capture new patients and loyalty of those in treatment. Indexed searches were carried out in the databases LILACS, MEDLINE, SCIELO, BIREME, PORTAL CAPES and included 27 articles, published between 1998 and 2017. It was concluded that digital marketing has shown to be of great importance in the dental services market, if in conjunction with the other types of external and internal marketing, as long as it obeys the ethical precepts of the Dental Ethics Board. KeywordsDental ethics; Marketing; Marketing of health services; Social media. |
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oai:ojs.pkp.sfu.ca:article/1524 |
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Brazilian Dental Science |
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Digital marketing in dentistry and ethical implicationsWith the increase of competition in the market of dental services, it is necessary to use marketing tools that emphasize the dental surgeon and dental clinics. Digital marketing is one of the fastest growing available resources among health professionals, who use websites and social networks as a means of communication, advertisement and publicity. The objective of this literature review was to compare the digital marketing with other marketing strategies in dentistry based on the code of ethics, in order to increase productivity, capture new patients and loyalty of those in treatment. Indexed searches were carried out in the databases LILACS, MEDLINE, SCIELO, BIREME, PORTAL CAPES and included 27 articles, published between 1998 and 2017. It was concluded that digital marketing has shown to be of great importance in the dental services market, if in conjunction with the other types of external and internal marketing, as long as it obeys the ethical precepts of the Dental Ethics Board. KeywordsDental ethics; Marketing; Marketing of health services; Social media.Institute of Science and Technology of São José dos Campos2018-04-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/vnd.openxmlformats-officedocument.wordprocessingml.documentapplication/pdfhttps://ojs.ict.unesp.br/index.php/cob/article/view/152410.14295/bds.2018.v21i2.1524Brazilian Dental Science; Vol. 21 No. 2 (2018): Apr. - Jun. / 2018 - Published April 2018; 237-246Brazilian Dental Science; v. 21 n. 2 (2018): Apr. - Jun. / 2018 - Published April 2018; 237-2462178-6011reponame:Brazilian Dental Scienceinstname:Universidade Estadual Paulista Júlio de Mesquita Filho (UNESP)instacron:UNESPenghttps://ojs.ict.unesp.br/index.php/cob/article/view/1524/1248https://ojs.ict.unesp.br/index.php/cob/article/view/1524/3224https://ojs.ict.unesp.br/index.php/cob/article/view/1524/3225https://ojs.ict.unesp.br/index.php/cob/article/view/1524/3226Copyright (c) 2018 Brazilian Dental Scienceinfo:eu-repo/semantics/openAccessde Lira, Ana de Lourdes SáMagalhães, Bruna Mouzinho2020-01-28T12:09:13Zoai:ojs.pkp.sfu.ca:article/1524Revistahttp://bds.ict.unesp.br/PUBhttp://ojs.fosjc.unesp.br/index.php/index/oaisergio@fosjc.unesp.br||sergio@fosjc.unesp.br2178-60112178-6011opendoar:2022-11-08T16:30:15.492398Brazilian Dental Science - Universidade Estadual Paulista Júlio de Mesquita Filho (UNESP)true |
dc.title.none.fl_str_mv |
Digital marketing in dentistry and ethical implications |
title |
Digital marketing in dentistry and ethical implications |
spellingShingle |
Digital marketing in dentistry and ethical implications de Lira, Ana de Lourdes Sá |
title_short |
Digital marketing in dentistry and ethical implications |
title_full |
Digital marketing in dentistry and ethical implications |
title_fullStr |
Digital marketing in dentistry and ethical implications |
title_full_unstemmed |
Digital marketing in dentistry and ethical implications |
title_sort |
Digital marketing in dentistry and ethical implications |
author |
de Lira, Ana de Lourdes Sá |
author_facet |
de Lira, Ana de Lourdes Sá Magalhães, Bruna Mouzinho |
author_role |
author |
author2 |
Magalhães, Bruna Mouzinho |
author2_role |
author |
dc.contributor.author.fl_str_mv |
de Lira, Ana de Lourdes Sá Magalhães, Bruna Mouzinho |
description |
With the increase of competition in the market of dental services, it is necessary to use marketing tools that emphasize the dental surgeon and dental clinics. Digital marketing is one of the fastest growing available resources among health professionals, who use websites and social networks as a means of communication, advertisement and publicity. The objective of this literature review was to compare the digital marketing with other marketing strategies in dentistry based on the code of ethics, in order to increase productivity, capture new patients and loyalty of those in treatment. Indexed searches were carried out in the databases LILACS, MEDLINE, SCIELO, BIREME, PORTAL CAPES and included 27 articles, published between 1998 and 2017. It was concluded that digital marketing has shown to be of great importance in the dental services market, if in conjunction with the other types of external and internal marketing, as long as it obeys the ethical precepts of the Dental Ethics Board. KeywordsDental ethics; Marketing; Marketing of health services; Social media. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-04-19 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://ojs.ict.unesp.br/index.php/cob/article/view/1524 10.14295/bds.2018.v21i2.1524 |
url |
https://ojs.ict.unesp.br/index.php/cob/article/view/1524 |
identifier_str_mv |
10.14295/bds.2018.v21i2.1524 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://ojs.ict.unesp.br/index.php/cob/article/view/1524/1248 https://ojs.ict.unesp.br/index.php/cob/article/view/1524/3224 https://ojs.ict.unesp.br/index.php/cob/article/view/1524/3225 https://ojs.ict.unesp.br/index.php/cob/article/view/1524/3226 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2018 Brazilian Dental Science info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2018 Brazilian Dental Science |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf application/vnd.openxmlformats-officedocument.wordprocessingml.document application/pdf |
dc.publisher.none.fl_str_mv |
Institute of Science and Technology of São José dos Campos |
publisher.none.fl_str_mv |
Institute of Science and Technology of São José dos Campos |
dc.source.none.fl_str_mv |
Brazilian Dental Science; Vol. 21 No. 2 (2018): Apr. - Jun. / 2018 - Published April 2018; 237-246 Brazilian Dental Science; v. 21 n. 2 (2018): Apr. - Jun. / 2018 - Published April 2018; 237-246 2178-6011 reponame:Brazilian Dental Science instname:Universidade Estadual Paulista Júlio de Mesquita Filho (UNESP) instacron:UNESP |
instname_str |
Universidade Estadual Paulista Júlio de Mesquita Filho (UNESP) |
instacron_str |
UNESP |
institution |
UNESP |
reponame_str |
Brazilian Dental Science |
collection |
Brazilian Dental Science |
repository.name.fl_str_mv |
Brazilian Dental Science - Universidade Estadual Paulista Júlio de Mesquita Filho (UNESP) |
repository.mail.fl_str_mv |
sergio@fosjc.unesp.br||sergio@fosjc.unesp.br |
_version_ |
1788346900264517632 |