A nova autoimagem dos usineiros no Nordeste brasileiro / The new self-image of sugar mill owners in the Brazilian Northeast / La nueva autoimagen de los empresarios de la caña en el Noreste brasileño
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Data de Publicação: | 2023 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista NERA |
Texto Completo: | https://revista.fct.unesp.br/index.php/nera/article/view/9807 |
Resumo: | The article analyzes the 'new' ideological face of the sugarcane mill owners in the northeastern 'sugarcane zone', formed by the three main producing states of the region: Alagoas, Pernambuco and Paraíba. It is argued that this traditional segment of the dominant classes in the countryside has experienced, over the course of the last two decades, transformations that have broadened its internal composition and accommodated it to the dynamics of agribusiness. Thus, they have shaped a new rhetoric, based on the defense of sugarcane monoculture as an agro-social business, resorting to notions such as sustainability and social and environmental responsibility. The limits and contradictions of this discourse are problematised in the light of class conflicts and the political-ideological dimension contained within them, which can explain the reasons why the sugarcane farmers, through their representative bodies, seek social legitimacy for the full exercise of their economic activity. Methodologically, we made use of research into documents from employers' organizations in the region, as well as direct dialogue with their leaders by means of interviews. |
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A nova autoimagem dos usineiros no Nordeste brasileiro / The new self-image of sugar mill owners in the Brazilian Northeast / La nueva autoimagen de los empresarios de la caña en el Noreste brasileñoAgronegócioClasses sociaisCana-de-açúcarTransformações agráriasNordesteThe article analyzes the 'new' ideological face of the sugarcane mill owners in the northeastern 'sugarcane zone', formed by the three main producing states of the region: Alagoas, Pernambuco and Paraíba. It is argued that this traditional segment of the dominant classes in the countryside has experienced, over the course of the last two decades, transformations that have broadened its internal composition and accommodated it to the dynamics of agribusiness. Thus, they have shaped a new rhetoric, based on the defense of sugarcane monoculture as an agro-social business, resorting to notions such as sustainability and social and environmental responsibility. The limits and contradictions of this discourse are problematised in the light of class conflicts and the political-ideological dimension contained within them, which can explain the reasons why the sugarcane farmers, through their representative bodies, seek social legitimacy for the full exercise of their economic activity. Methodologically, we made use of research into documents from employers' organizations in the region, as well as direct dialogue with their leaders by means of interviews.El artículo analiza el “nuevo” espectro político e ideológico de los empresarios de la “zona cañera” del Nordeste, formado por los tres principales estados productores de la región: Alagoas, Pernambuco y Paraíba. Se argumenta que este segmento tradicional de las clases dominantes en el campo experimentó, en las últimas dos décadas, transformaciones que permitieron ampliar su composición interna y acomodarla a la dinámica del agronegocio. Así, conformaron una nueva retórica, basada en la defensa del monocultivo de la caña de azúcar como negocio agrosocial, recurriendo a nociones como la sustentabilidad y la responsabilidad socioambiental. Se problematizan los límites y contradicciones de este discurso a la luz de los conflictos de clase y la dimensión político-ideológica contenida en ellos, capaz de explicar las razones por las cuales los dueños de ingenios azucareros, a través de sus instancias de representación, buscan legitimación social para el pleno ejercicio de sus derechos. actividad económica. Metodológicamente, se utilizó la investigación de documentos de empresarios de la región, así como el diálogo directo con sus líderes a través de entrevistas.O artigo analisa a nova face político-ideológica dos usineiros da zona da cana nordestina, formada pelos três principais estados produtores da região: Alagoas, Pernambuco e Paraíba. O argumento central é que esse tradicional segmento das classes dominantes passou por mudanças significativas nas duas últimas décadas, resultando em uma ampliação de sua composição interna e sua acomodação à dinâmica do agronegócio. Assim, moldaram uma nova retórica de legitimação, baseada na defesa do monocultivo da cana-de-açúcar como um negócio agro-social, recorrendo a noções como sustentabilidade e responsabilidade socioambiental. Os limites e as contradições desse discurso são problematizados à luz dos conflitos de classe e da dimensão econômica e político-ideológica neles contida, capazes de explicar as razões pelas quais os usineiros, através de suas instâncias de representação, buscam legitimidade social para o pleno exercício da atividade que praticam. A metodologia utilizada se concentrou na análise da retórica patronal, recorrendo à interlocução com documentos originários de sindicatos e associações de usineiros e artigos jornalísticos diretamente relacionados ao assunto. Faculdade de Ciências e Tecnologia de Presidente Prudente FCT/UNESP2023-12-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revista.fct.unesp.br/index.php/nera/article/view/980710.47946/rnera.v27i1.9807REVISTA NERA; v. 27 n. 1 (2024)1806-6755reponame:Revista NERAinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPporhttps://revista.fct.unesp.br/index.php/nera/article/view/9807/7224Copyright (c) 2023 REVISTA NERAhttps://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessBezerra, Lucas2024-03-06T18:19:35Zoai:ojs.revista.fct.unesp.br:article/9807Revistahttps://revista.fct.unesp.br/index.php/nera/indexPUBhttps://revista.fct.unesp.br/index.php/nera/oairevistanera@fct.unesp.br || revistanera@fct.unesp.br1806-67551806-6755opendoar:2024-03-06T18:19:35Revista NERA - Universidade Estadual Paulista (UNESP)false |
dc.title.none.fl_str_mv |
A nova autoimagem dos usineiros no Nordeste brasileiro / The new self-image of sugar mill owners in the Brazilian Northeast / La nueva autoimagen de los empresarios de la caña en el Noreste brasileño |
title |
A nova autoimagem dos usineiros no Nordeste brasileiro / The new self-image of sugar mill owners in the Brazilian Northeast / La nueva autoimagen de los empresarios de la caña en el Noreste brasileño |
spellingShingle |
A nova autoimagem dos usineiros no Nordeste brasileiro / The new self-image of sugar mill owners in the Brazilian Northeast / La nueva autoimagen de los empresarios de la caña en el Noreste brasileño Bezerra, Lucas Agronegócio Classes sociais Cana-de-açúcar Transformações agrárias Nordeste |
title_short |
A nova autoimagem dos usineiros no Nordeste brasileiro / The new self-image of sugar mill owners in the Brazilian Northeast / La nueva autoimagen de los empresarios de la caña en el Noreste brasileño |
title_full |
A nova autoimagem dos usineiros no Nordeste brasileiro / The new self-image of sugar mill owners in the Brazilian Northeast / La nueva autoimagen de los empresarios de la caña en el Noreste brasileño |
title_fullStr |
A nova autoimagem dos usineiros no Nordeste brasileiro / The new self-image of sugar mill owners in the Brazilian Northeast / La nueva autoimagen de los empresarios de la caña en el Noreste brasileño |
title_full_unstemmed |
A nova autoimagem dos usineiros no Nordeste brasileiro / The new self-image of sugar mill owners in the Brazilian Northeast / La nueva autoimagen de los empresarios de la caña en el Noreste brasileño |
title_sort |
A nova autoimagem dos usineiros no Nordeste brasileiro / The new self-image of sugar mill owners in the Brazilian Northeast / La nueva autoimagen de los empresarios de la caña en el Noreste brasileño |
author |
Bezerra, Lucas |
author_facet |
Bezerra, Lucas |
author_role |
author |
dc.contributor.author.fl_str_mv |
Bezerra, Lucas |
dc.subject.por.fl_str_mv |
Agronegócio Classes sociais Cana-de-açúcar Transformações agrárias Nordeste |
topic |
Agronegócio Classes sociais Cana-de-açúcar Transformações agrárias Nordeste |
description |
The article analyzes the 'new' ideological face of the sugarcane mill owners in the northeastern 'sugarcane zone', formed by the three main producing states of the region: Alagoas, Pernambuco and Paraíba. It is argued that this traditional segment of the dominant classes in the countryside has experienced, over the course of the last two decades, transformations that have broadened its internal composition and accommodated it to the dynamics of agribusiness. Thus, they have shaped a new rhetoric, based on the defense of sugarcane monoculture as an agro-social business, resorting to notions such as sustainability and social and environmental responsibility. The limits and contradictions of this discourse are problematised in the light of class conflicts and the political-ideological dimension contained within them, which can explain the reasons why the sugarcane farmers, through their representative bodies, seek social legitimacy for the full exercise of their economic activity. Methodologically, we made use of research into documents from employers' organizations in the region, as well as direct dialogue with their leaders by means of interviews. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-12-13 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revista.fct.unesp.br/index.php/nera/article/view/9807 10.47946/rnera.v27i1.9807 |
url |
https://revista.fct.unesp.br/index.php/nera/article/view/9807 |
identifier_str_mv |
10.47946/rnera.v27i1.9807 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revista.fct.unesp.br/index.php/nera/article/view/9807/7224 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 REVISTA NERA https://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 REVISTA NERA https://creativecommons.org/licenses/by/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Faculdade de Ciências e Tecnologia de Presidente Prudente FCT/UNESP |
publisher.none.fl_str_mv |
Faculdade de Ciências e Tecnologia de Presidente Prudente FCT/UNESP |
dc.source.none.fl_str_mv |
REVISTA NERA; v. 27 n. 1 (2024) 1806-6755 reponame:Revista NERA instname:Universidade Estadual Paulista (UNESP) instacron:UNESP |
instname_str |
Universidade Estadual Paulista (UNESP) |
instacron_str |
UNESP |
institution |
UNESP |
reponame_str |
Revista NERA |
collection |
Revista NERA |
repository.name.fl_str_mv |
Revista NERA - Universidade Estadual Paulista (UNESP) |
repository.mail.fl_str_mv |
revistanera@fct.unesp.br || revistanera@fct.unesp.br |
_version_ |
1797048083086835712 |