“AMAZÔNIA”: BETWEEN SEMANTISMS OF LOCAL CULTURE AND GLOBAL CULTURE: “AMAZÔNIA”: BETWEEN SEMANTISMS OF LOCAL CULTURE AND GLOBAL CULTURE
Autor(a) principal: | |
---|---|
Data de Publicação: | 2022 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | CASA: Cadernos de Semiótica Aplicada |
Texto Completo: | https://periodicos.fclar.unesp.br/casa/article/view/16755 |
Resumo: | The idea of culture as a place of stabilization and normalization is deconstructed by Bauman (2012). It is up to culture to embrace the change resulting from the clash of forces that sometimes try to preserve and sometimes make it more flexible. This movement points to what Bhabha (1998) called a frontier place, where everything happens. This movement points to what Bhabha (1998) called a frontier place, where everything happens. This context refers to the global world, with porous borders, and its cultural heterogeneity. Thus, the article shows, from the linguistic, semantic-cultural studies of Ferrarezi Júnior (2013), how the Amazon/Tropical Forest presents itself, through a linguistic and extralinguistic dimension, as an element of tension between local culture and global culture. In order to do so, it invests in a semantic-cultural analysis of two advertising texts that expose a conception of culture and globalization in the way of Bauman (2012) and Santos (1998), demonstrating the Amazon, as an element polarized by the clash of local and global forces, which elevates to the center of the discussion the Sovereignty of the Brazilian People and the weakening of Human Rights of the diversity of peoples and local cultures. |
id |
UNESP-26_3000fb1c2bdba1de66b7b132b7ab9088 |
---|---|
oai_identifier_str |
oai:ojs.pkp.sfu.ca:article/16755 |
network_acronym_str |
UNESP-26 |
network_name_str |
CASA: Cadernos de Semiótica Aplicada |
repository_id_str |
|
spelling |
“AMAZÔNIA”: BETWEEN SEMANTISMS OF LOCAL CULTURE AND GLOBAL CULTURE: “AMAZÔNIA”: BETWEEN SEMANTISMS OF LOCAL CULTURE AND GLOBAL CULTURE“AMAZÔNIA”: ENTRE SEMANTISMOS DA CULTURA LOCAL E DA CULTURA GLOBAL: “AMAZÔNIA”: BETWEEN SEMANTISMS OF LOCAL CULTURE AND GLOBAL CULTURECulture. Semantics; Amazon; Globalization.Cultura. Semântica. Amazônia. Globalização.The idea of culture as a place of stabilization and normalization is deconstructed by Bauman (2012). It is up to culture to embrace the change resulting from the clash of forces that sometimes try to preserve and sometimes make it more flexible. This movement points to what Bhabha (1998) called a frontier place, where everything happens. This movement points to what Bhabha (1998) called a frontier place, where everything happens. This context refers to the global world, with porous borders, and its cultural heterogeneity. Thus, the article shows, from the linguistic, semantic-cultural studies of Ferrarezi Júnior (2013), how the Amazon/Tropical Forest presents itself, through a linguistic and extralinguistic dimension, as an element of tension between local culture and global culture. In order to do so, it invests in a semantic-cultural analysis of two advertising texts that expose a conception of culture and globalization in the way of Bauman (2012) and Santos (1998), demonstrating the Amazon, as an element polarized by the clash of local and global forces, which elevates to the center of the discussion the Sovereignty of the Brazilian People and the weakening of Human Rights of the diversity of peoples and local cultures.A ideia de cultura como lugar de estabilização e normatização é desconstruída por Bauman (2012). À cultura cabe o acolhimento da mudança resultante do embate de forças que ora tentam preservar ora flexibilizar. Este movimento aponta para o que Bhabha (1998) nomeou de um lugar fronteiriço, onde tudo acontece. Este contexto referencia o mundo global, com fronteiras porosas, e sua heterogeneidade cultural. Assim, o artigo objetiva evidenciar, a partir dos estudos linguísticos, semântico-culturais de Ferrarezi Jr. (2013), como a Amazônia, Floresta Tropical, apresenta-se, por meio de uma dimensão linguística e extralinguística, como elemento de tensão entre a cultura local e a cultura global. Para tanto, investe numa análise semântico-cultural de dois textos publicitários que expõem uma concepção de cultura e globalização ao modo de Bauman (2012) e Santos (1998), demonstrando a Amazônia, enquanto elemento polarizado pelo embate de forças locais e globais, que eleva ao centro da discussão a Soberania do Povo Brasileiro e a fragilização de Direitos Humanos da diversidade de povos e culturas locais.Laboratório Editorial FCL-UNESP | Letraria2022-12-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fclar.unesp.br/casa/article/view/1675510.21709/casa.v15i2.16755CASA: Cadernos de Semiótica Aplicada; v. 15, n. 2, dez. 20221679-340410.21709/casa.v15i2reponame:CASA: Cadernos de Semiótica Aplicadainstname:Universidade Estadual Paulista (UNESP)instacron:UNESPporhttps://periodicos.fclar.unesp.br/casa/article/view/16755/1474810.21709/casa.v15i2.16755.g14748Copyright (c) 2022 CASA: Cadernos de Semiótica Aplicadahttps://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessOliveira, Laécio FernandesRodrigues, Linduarte Pereira2022-12-12T13:42:55Zoai:ojs.pkp.sfu.ca:article/16755Revistahttps://periodicos.fclar.unesp.br/casa/indexPUBhttps://periodicos.fclar.unesp.br/casa/oaicasa@fclar.unesp.br1679-34041679-3404opendoar:2023-01-12T16:38:51.673120CASA: Cadernos de Semiótica Aplicada - Universidade Estadual Paulista (UNESP)false |
dc.title.none.fl_str_mv |
“AMAZÔNIA”: BETWEEN SEMANTISMS OF LOCAL CULTURE AND GLOBAL CULTURE: “AMAZÔNIA”: BETWEEN SEMANTISMS OF LOCAL CULTURE AND GLOBAL CULTURE “AMAZÔNIA”: ENTRE SEMANTISMOS DA CULTURA LOCAL E DA CULTURA GLOBAL: “AMAZÔNIA”: BETWEEN SEMANTISMS OF LOCAL CULTURE AND GLOBAL CULTURE |
title |
“AMAZÔNIA”: BETWEEN SEMANTISMS OF LOCAL CULTURE AND GLOBAL CULTURE: “AMAZÔNIA”: BETWEEN SEMANTISMS OF LOCAL CULTURE AND GLOBAL CULTURE |
spellingShingle |
“AMAZÔNIA”: BETWEEN SEMANTISMS OF LOCAL CULTURE AND GLOBAL CULTURE: “AMAZÔNIA”: BETWEEN SEMANTISMS OF LOCAL CULTURE AND GLOBAL CULTURE Oliveira, Laécio Fernandes Culture. Semantics; Amazon; Globalization. Cultura. Semântica. Amazônia. Globalização. |
title_short |
“AMAZÔNIA”: BETWEEN SEMANTISMS OF LOCAL CULTURE AND GLOBAL CULTURE: “AMAZÔNIA”: BETWEEN SEMANTISMS OF LOCAL CULTURE AND GLOBAL CULTURE |
title_full |
“AMAZÔNIA”: BETWEEN SEMANTISMS OF LOCAL CULTURE AND GLOBAL CULTURE: “AMAZÔNIA”: BETWEEN SEMANTISMS OF LOCAL CULTURE AND GLOBAL CULTURE |
title_fullStr |
“AMAZÔNIA”: BETWEEN SEMANTISMS OF LOCAL CULTURE AND GLOBAL CULTURE: “AMAZÔNIA”: BETWEEN SEMANTISMS OF LOCAL CULTURE AND GLOBAL CULTURE |
title_full_unstemmed |
“AMAZÔNIA”: BETWEEN SEMANTISMS OF LOCAL CULTURE AND GLOBAL CULTURE: “AMAZÔNIA”: BETWEEN SEMANTISMS OF LOCAL CULTURE AND GLOBAL CULTURE |
title_sort |
“AMAZÔNIA”: BETWEEN SEMANTISMS OF LOCAL CULTURE AND GLOBAL CULTURE: “AMAZÔNIA”: BETWEEN SEMANTISMS OF LOCAL CULTURE AND GLOBAL CULTURE |
author |
Oliveira, Laécio Fernandes |
author_facet |
Oliveira, Laécio Fernandes Rodrigues, Linduarte Pereira |
author_role |
author |
author2 |
Rodrigues, Linduarte Pereira |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Oliveira, Laécio Fernandes Rodrigues, Linduarte Pereira |
dc.subject.por.fl_str_mv |
Culture. Semantics; Amazon; Globalization. Cultura. Semântica. Amazônia. Globalização. |
topic |
Culture. Semantics; Amazon; Globalization. Cultura. Semântica. Amazônia. Globalização. |
description |
The idea of culture as a place of stabilization and normalization is deconstructed by Bauman (2012). It is up to culture to embrace the change resulting from the clash of forces that sometimes try to preserve and sometimes make it more flexible. This movement points to what Bhabha (1998) called a frontier place, where everything happens. This movement points to what Bhabha (1998) called a frontier place, where everything happens. This context refers to the global world, with porous borders, and its cultural heterogeneity. Thus, the article shows, from the linguistic, semantic-cultural studies of Ferrarezi Júnior (2013), how the Amazon/Tropical Forest presents itself, through a linguistic and extralinguistic dimension, as an element of tension between local culture and global culture. In order to do so, it invests in a semantic-cultural analysis of two advertising texts that expose a conception of culture and globalization in the way of Bauman (2012) and Santos (1998), demonstrating the Amazon, as an element polarized by the clash of local and global forces, which elevates to the center of the discussion the Sovereignty of the Brazilian People and the weakening of Human Rights of the diversity of peoples and local cultures. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-12-08 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.fclar.unesp.br/casa/article/view/16755 10.21709/casa.v15i2.16755 |
url |
https://periodicos.fclar.unesp.br/casa/article/view/16755 |
identifier_str_mv |
10.21709/casa.v15i2.16755 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.fclar.unesp.br/casa/article/view/16755/14748 10.21709/casa.v15i2.16755.g14748 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 CASA: Cadernos de Semiótica Aplicada https://creativecommons.org/licenses/by-nc-nd/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 CASA: Cadernos de Semiótica Aplicada https://creativecommons.org/licenses/by-nc-nd/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Laboratório Editorial FCL-UNESP | Letraria |
publisher.none.fl_str_mv |
Laboratório Editorial FCL-UNESP | Letraria |
dc.source.none.fl_str_mv |
CASA: Cadernos de Semiótica Aplicada; v. 15, n. 2, dez. 2022 1679-3404 10.21709/casa.v15i2 reponame:CASA: Cadernos de Semiótica Aplicada instname:Universidade Estadual Paulista (UNESP) instacron:UNESP |
instname_str |
Universidade Estadual Paulista (UNESP) |
instacron_str |
UNESP |
institution |
UNESP |
reponame_str |
CASA: Cadernos de Semiótica Aplicada |
collection |
CASA: Cadernos de Semiótica Aplicada |
repository.name.fl_str_mv |
CASA: Cadernos de Semiótica Aplicada - Universidade Estadual Paulista (UNESP) |
repository.mail.fl_str_mv |
casa@fclar.unesp.br |
_version_ |
1797051219763527680 |