A hero not masked at all: Lelê's Blog from a semiotical perspective

Detalhes bibliográficos
Autor(a) principal: Ferreira, Mayra Fernanda
Data de Publicação: 2008
Tipo de documento: Artigo
Idioma: por
Título da fonte: CASA: Cadernos de Semiótica Aplicada
Texto Completo: https://periodicos.fclar.unesp.br/casa/article/view/1205
Resumo: This article aims to analyses, under semiotics point of view, a media product for children which is broadcast through internet. As studying corpus was taken one of the stories presented on “Blog do Lelê”, a site developed to children in Brazil. A new story is posted to UOL website by Lelé working team weekly. Taking structuralism-semiotics concepts into account such as the generative track for building meaning – as stated by Greimas – we intend to identify what values are activated to produce discourse meaning in order to understand which strategies were used by the enunciator to build up a narrative that looks like not only true but also settles a fiduciary relation between the user child and the narrative author. Keywords: infant media; french semiotics; discourse orientation; fiduciary contract.
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spelling A hero not masked at all: Lelê's Blog from a semiotical perspectiveUm herói nada mascarado: o Blog do Lelê à luz da semióticamídia infantilsemiótica francesaintencionalidade do discursocontrato de veridicçãoinfant mediafrench semioticsdiscourse orientationfiduciary contractThis article aims to analyses, under semiotics point of view, a media product for children which is broadcast through internet. As studying corpus was taken one of the stories presented on “Blog do Lelê”, a site developed to children in Brazil. A new story is posted to UOL website by Lelé working team weekly. Taking structuralism-semiotics concepts into account such as the generative track for building meaning – as stated by Greimas – we intend to identify what values are activated to produce discourse meaning in order to understand which strategies were used by the enunciator to build up a narrative that looks like not only true but also settles a fiduciary relation between the user child and the narrative author. Keywords: infant media; french semiotics; discourse orientation; fiduciary contract.O presente trabalho tem como objetivo analisar semioticamente uma mídia infantil na Web. Como objeto de estudo, adotamos uma história do Blog do Lelê, postado semanalmente no portal UOL. Tendo em vista os conceitos semióticos, a partir do percurso gerativo de sentido – postulado por Greimas – visamos identificar os valores empregados na construção do discurso, a fim de verificar as estratégias utilizadas pelo enunciador, para construir uma narrativa que pareça verdadeira e estabeleça uma relação de fidúcia com a criança usuária. Palavras-chave: mídia infantil; semiótica francesa; intencionalidade do discurso; contrato de veridicção.Laboratório Editorial FCL-UNESP | Letraria2008-12-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.fclar.unesp.br/casa/article/view/120510.21709/casa.v6i2.1205CASA: Cadernos de Semiótica Aplicada; v. 6 n. 2 (2008)1679-340410.21709/casa.v6i2reponame:CASA: Cadernos de Semiótica Aplicadainstname:Universidade Estadual Paulista (UNESP)instacron:UNESPporhttps://periodicos.fclar.unesp.br/casa/article/view/1205/98310.21709/casa.v6i2.1205.g983Copyright (c) 2009 CASA: Cadernos de Semiótica Aplicadainfo:eu-repo/semantics/openAccessFerreira, Mayra Fernanda2009-02-11T19:46:16Zoai:ojs.pkp.sfu.ca:article/1205Revistahttps://periodicos.fclar.unesp.br/casa/indexPUBhttps://periodicos.fclar.unesp.br/casa/oaicasa@fclar.unesp.br1679-34041679-3404opendoar:2023-01-12T16:38:40.861746CASA: Cadernos de Semiótica Aplicada - Universidade Estadual Paulista (UNESP)false
dc.title.none.fl_str_mv A hero not masked at all: Lelê's Blog from a semiotical perspective
Um herói nada mascarado: o Blog do Lelê à luz da semiótica
title A hero not masked at all: Lelê's Blog from a semiotical perspective
spellingShingle A hero not masked at all: Lelê's Blog from a semiotical perspective
Ferreira, Mayra Fernanda
mídia infantil
semiótica francesa
intencionalidade do discurso
contrato de veridicção
infant media
french semiotics
discourse orientation
fiduciary contract
title_short A hero not masked at all: Lelê's Blog from a semiotical perspective
title_full A hero not masked at all: Lelê's Blog from a semiotical perspective
title_fullStr A hero not masked at all: Lelê's Blog from a semiotical perspective
title_full_unstemmed A hero not masked at all: Lelê's Blog from a semiotical perspective
title_sort A hero not masked at all: Lelê's Blog from a semiotical perspective
author Ferreira, Mayra Fernanda
author_facet Ferreira, Mayra Fernanda
author_role author
dc.contributor.author.fl_str_mv Ferreira, Mayra Fernanda
dc.subject.por.fl_str_mv mídia infantil
semiótica francesa
intencionalidade do discurso
contrato de veridicção
infant media
french semiotics
discourse orientation
fiduciary contract
topic mídia infantil
semiótica francesa
intencionalidade do discurso
contrato de veridicção
infant media
french semiotics
discourse orientation
fiduciary contract
description This article aims to analyses, under semiotics point of view, a media product for children which is broadcast through internet. As studying corpus was taken one of the stories presented on “Blog do Lelê”, a site developed to children in Brazil. A new story is posted to UOL website by Lelé working team weekly. Taking structuralism-semiotics concepts into account such as the generative track for building meaning – as stated by Greimas – we intend to identify what values are activated to produce discourse meaning in order to understand which strategies were used by the enunciator to build up a narrative that looks like not only true but also settles a fiduciary relation between the user child and the narrative author. Keywords: infant media; french semiotics; discourse orientation; fiduciary contract.
publishDate 2008
dc.date.none.fl_str_mv 2008-12-29
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.fclar.unesp.br/casa/article/view/1205
10.21709/casa.v6i2.1205
url https://periodicos.fclar.unesp.br/casa/article/view/1205
identifier_str_mv 10.21709/casa.v6i2.1205
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.fclar.unesp.br/casa/article/view/1205/983
10.21709/casa.v6i2.1205.g983
dc.rights.driver.fl_str_mv Copyright (c) 2009 CASA: Cadernos de Semiótica Aplicada
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2009 CASA: Cadernos de Semiótica Aplicada
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Laboratório Editorial FCL-UNESP | Letraria
publisher.none.fl_str_mv Laboratório Editorial FCL-UNESP | Letraria
dc.source.none.fl_str_mv CASA: Cadernos de Semiótica Aplicada; v. 6 n. 2 (2008)
1679-3404
10.21709/casa.v6i2
reponame:CASA: Cadernos de Semiótica Aplicada
instname:Universidade Estadual Paulista (UNESP)
instacron:UNESP
instname_str Universidade Estadual Paulista (UNESP)
instacron_str UNESP
institution UNESP
reponame_str CASA: Cadernos de Semiótica Aplicada
collection CASA: Cadernos de Semiótica Aplicada
repository.name.fl_str_mv CASA: Cadernos de Semiótica Aplicada - Universidade Estadual Paulista (UNESP)
repository.mail.fl_str_mv casa@fclar.unesp.br
_version_ 1797051218779963392

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