Servitization strategies: shortcomings and opportunities in offering products and services in the agricultural segment
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | GEPROS. Gestão da Produção. Operações e Sistemas |
Texto Completo: | https://revista.feb.unesp.br/gepros/article/view/2908 |
Resumo: | Purpose – To analyze current and potential servitization strategies, from the perspective of rural producers in the West of the Brazilian state of Parana in relation to its inputs and agricultural equipment.Design/methodology/approach – The study has a qualitative and exploratory approach, based on interviews with rural producers who work in grain production and use products and services related to the supply of inputs for their crops.Findings – Managerially, it was found that producers did not show exclusive loyalty to a certain brand of equipment or agricultural input, but consider the offer of after-sales services and quality technical assistance in the decision. New services demanded by producers were identified and these services may favor purchasing products from the same suppliers. There are gaps that allow exploiting opportunities in terms of servitization, given that not all services that were expected to have been supplied, were supplied by suppliers. Originality/value – This study stands out for its analysis of servitization from the point of view of rural producers in relation to suppliers of agricultural machinery and inputs. It identifies new opportunities in the greater use of technologies, greater transparency and sharing of technical knowledge, improvement of technical assistance and post-sales service at more affordable prices. Keywords – Service; Agribusiness; Production chains; grain production; agricultural inputs. |
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GEPROS. Gestão da Produção. Operações e Sistemas |
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Servitization strategies: shortcomings and opportunities in offering products and services in the agricultural segmentServiçosAgronegócioCadeias produtivasPurpose – To analyze current and potential servitization strategies, from the perspective of rural producers in the West of the Brazilian state of Parana in relation to its inputs and agricultural equipment.Design/methodology/approach – The study has a qualitative and exploratory approach, based on interviews with rural producers who work in grain production and use products and services related to the supply of inputs for their crops.Findings – Managerially, it was found that producers did not show exclusive loyalty to a certain brand of equipment or agricultural input, but consider the offer of after-sales services and quality technical assistance in the decision. New services demanded by producers were identified and these services may favor purchasing products from the same suppliers. There are gaps that allow exploiting opportunities in terms of servitization, given that not all services that were expected to have been supplied, were supplied by suppliers. Originality/value – This study stands out for its analysis of servitization from the point of view of rural producers in relation to suppliers of agricultural machinery and inputs. It identifies new opportunities in the greater use of technologies, greater transparency and sharing of technical knowledge, improvement of technical assistance and post-sales service at more affordable prices. Keywords – Service; Agribusiness; Production chains; grain production; agricultural inputs. A Fundacao para o Desenvolvimento de Bauru (FunDeB)2022-12-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/vnd.openxmlformats-officedocument.wordprocessingml.documentapplication/vnd.openxmlformats-officedocument.wordprocessingml.documenthttps://revista.feb.unesp.br/gepros/article/view/290810.15675/gepros.v17i4.2908Revista Gestão da Produção Operações e Sistemas; v. 17 n. 4 (2022); 861984-2430reponame:GEPROS. Gestão da Produção. Operações e Sistemasinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPengporhttps://revista.feb.unesp.br/gepros/article/view/2908/pdfhttps://revista.feb.unesp.br/gepros/article/view/2908/1970https://revista.feb.unesp.br/gepros/article/view/2908/Revis%C3%A3o%202https://revista.feb.unesp.br/gepros/article/view/2908/Carta%20aos%20Revisores%202Copyright (c) 2022 Revista Gestão da Produção Operações e Sistemasinfo:eu-repo/semantics/openAccessSchaedler, Gustavo FelipeCunico, ElianaWalter, Silvana AnitaChrist, Gabriela Daiana2023-06-27T18:25:59Zoai:ojs.gepros.emnuvens.com.br:article/2908Revistahttps://revista.feb.unesp.br/geprosPUBhttps://revista.feb.unesp.br/gepros/oaigepros@feb.unesp.br||abjabbour@feb.unesp.br1984-24301809-614Xopendoar:2023-06-27T18:25:59GEPROS. Gestão da Produção. Operações e Sistemas - Universidade Estadual Paulista (UNESP)false |
dc.title.none.fl_str_mv |
Servitization strategies: shortcomings and opportunities in offering products and services in the agricultural segment |
title |
Servitization strategies: shortcomings and opportunities in offering products and services in the agricultural segment |
spellingShingle |
Servitization strategies: shortcomings and opportunities in offering products and services in the agricultural segment Schaedler, Gustavo Felipe Serviços Agronegócio Cadeias produtivas |
title_short |
Servitization strategies: shortcomings and opportunities in offering products and services in the agricultural segment |
title_full |
Servitization strategies: shortcomings and opportunities in offering products and services in the agricultural segment |
title_fullStr |
Servitization strategies: shortcomings and opportunities in offering products and services in the agricultural segment |
title_full_unstemmed |
Servitization strategies: shortcomings and opportunities in offering products and services in the agricultural segment |
title_sort |
Servitization strategies: shortcomings and opportunities in offering products and services in the agricultural segment |
author |
Schaedler, Gustavo Felipe |
author_facet |
Schaedler, Gustavo Felipe Cunico, Eliana Walter, Silvana Anita Christ, Gabriela Daiana |
author_role |
author |
author2 |
Cunico, Eliana Walter, Silvana Anita Christ, Gabriela Daiana |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Schaedler, Gustavo Felipe Cunico, Eliana Walter, Silvana Anita Christ, Gabriela Daiana |
dc.subject.por.fl_str_mv |
Serviços Agronegócio Cadeias produtivas |
topic |
Serviços Agronegócio Cadeias produtivas |
description |
Purpose – To analyze current and potential servitization strategies, from the perspective of rural producers in the West of the Brazilian state of Parana in relation to its inputs and agricultural equipment.Design/methodology/approach – The study has a qualitative and exploratory approach, based on interviews with rural producers who work in grain production and use products and services related to the supply of inputs for their crops.Findings – Managerially, it was found that producers did not show exclusive loyalty to a certain brand of equipment or agricultural input, but consider the offer of after-sales services and quality technical assistance in the decision. New services demanded by producers were identified and these services may favor purchasing products from the same suppliers. There are gaps that allow exploiting opportunities in terms of servitization, given that not all services that were expected to have been supplied, were supplied by suppliers. Originality/value – This study stands out for its analysis of servitization from the point of view of rural producers in relation to suppliers of agricultural machinery and inputs. It identifies new opportunities in the greater use of technologies, greater transparency and sharing of technical knowledge, improvement of technical assistance and post-sales service at more affordable prices. Keywords – Service; Agribusiness; Production chains; grain production; agricultural inputs. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-12-19 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revista.feb.unesp.br/gepros/article/view/2908 10.15675/gepros.v17i4.2908 |
url |
https://revista.feb.unesp.br/gepros/article/view/2908 |
identifier_str_mv |
10.15675/gepros.v17i4.2908 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://revista.feb.unesp.br/gepros/article/view/2908/pdf https://revista.feb.unesp.br/gepros/article/view/2908/1970 https://revista.feb.unesp.br/gepros/article/view/2908/Revis%C3%A3o%202 https://revista.feb.unesp.br/gepros/article/view/2908/Carta%20aos%20Revisores%202 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Revista Gestão da Produção Operações e Sistemas info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Revista Gestão da Produção Operações e Sistemas |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf application/vnd.openxmlformats-officedocument.wordprocessingml.document application/vnd.openxmlformats-officedocument.wordprocessingml.document |
dc.publisher.none.fl_str_mv |
A Fundacao para o Desenvolvimento de Bauru (FunDeB) |
publisher.none.fl_str_mv |
A Fundacao para o Desenvolvimento de Bauru (FunDeB) |
dc.source.none.fl_str_mv |
Revista Gestão da Produção Operações e Sistemas; v. 17 n. 4 (2022); 86 1984-2430 reponame:GEPROS. Gestão da Produção. Operações e Sistemas instname:Universidade Estadual Paulista (UNESP) instacron:UNESP |
instname_str |
Universidade Estadual Paulista (UNESP) |
instacron_str |
UNESP |
institution |
UNESP |
reponame_str |
GEPROS. Gestão da Produção. Operações e Sistemas |
collection |
GEPROS. Gestão da Produção. Operações e Sistemas |
repository.name.fl_str_mv |
GEPROS. Gestão da Produção. Operações e Sistemas - Universidade Estadual Paulista (UNESP) |
repository.mail.fl_str_mv |
gepros@feb.unesp.br||abjabbour@feb.unesp.br |
_version_ |
1800215698284216320 |