The relationship between co-creation/DART elements and Fair Trade certification in the cooperative context
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2022 |
| Outros Autores: | , , , |
| Tipo de documento: | Artigo |
| Idioma: | por eng |
| Título da fonte: | Revista Eletrônica Competências Digitais para Agricultura Familiar |
| Texto Completo: | https://owl.tupa.unesp.br/recodaf/index.php/recodaf/article/view/156 |
Resumo: | The purpose of this research was to empirically analyze whether the elements of value co-creation: Dialogue, Access, Risk and Transparency-DART, are related to Fair Trade certification and what benefits are generated from this relationship. The study was developed from the perspective of the performance of 151 extractive cooperative members. The object of study was the Cooperativa Agroextrativista Veneza do Marajó, which has been Fair Trade certified since 2014. To meet the proposed objective, field observation and survey were used. Quantitative data were analyzed using descriptive statistics and confirmatory factorial techniques. The results showed that DART is present in the studied cooperative, with Risk being the most representative variable. This result may be largely related to the fact that the açaí product comes from non-timber extraction, therefore, it is strongly dependent on the natural conditions of soil and favorable climate for its development. The achievement of the Fair Trade seal has become an alternative for extractives to increase the visibility of the product in the market and also an attractive business opportunity, since there is a market willing to pay a premium price for a differentiated organic product cultivated under the sustainable forest management of agrobiodiversity. |
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The relationship between co-creation/DART elements and Fair Trade certification in the cooperative contextLa relación entre los elementos de la co-creación/DART y la certificación de Comercio Justo en el contexto cooperativoA relação entre os elementos da cocriação/DART e a certificação Fair Trade no contexto cooperativistaCocriação de valorDARTCooperativa Agroextrativista Veneza do MarajóAgrobiodiversidadeValue co-creationDARTVenice do Marajó Agroextractive CooperativeAgrobiodiversityCo-creación de valorDARTCooperativa Agroextractivista Veneza do MarajóAgrobiodiversidadThe purpose of this research was to empirically analyze whether the elements of value co-creation: Dialogue, Access, Risk and Transparency-DART, are related to Fair Trade certification and what benefits are generated from this relationship. The study was developed from the perspective of the performance of 151 extractive cooperative members. The object of study was the Cooperativa Agroextrativista Veneza do Marajó, which has been Fair Trade certified since 2014. To meet the proposed objective, field observation and survey were used. Quantitative data were analyzed using descriptive statistics and confirmatory factorial techniques. The results showed that DART is present in the studied cooperative, with Risk being the most representative variable. This result may be largely related to the fact that the açaí product comes from non-timber extraction, therefore, it is strongly dependent on the natural conditions of soil and favorable climate for its development. The achievement of the Fair Trade seal has become an alternative for extractives to increase the visibility of the product in the market and also an attractive business opportunity, since there is a market willing to pay a premium price for a differentiated organic product cultivated under the sustainable forest management of agrobiodiversity.El propósito de esta investigación fue analizar empíricamente si los elementos de co-creación de valor: Diálogo, Acceso, Riesgo y Transparencia-DART, tienen relación con la certificación de Comercio Justo y qué beneficios se generan a partir de esta relación. El estudio se desarrolló desde la perspectiva de las actividades de 151 miembros extractivistas. El objeto de estudio fue la Cooperativa Agroextratividade Veneza do Marajó, que cuenta con la certificación de Comercio Justo desde 2014. Para cumplir con el objetivo propuesto, se utilizó la observación de campo y el uso de una encuesta. Los datos cuantitativos se analizaron mediante estadística descriptiva y técnicas factoriales confirmatorias. Los resultados mostraron que el DART está presente en la cooperativa estudiada, siendo el Riesgo la variable más representativa. Este resultado puede estar en gran parte relacionado con el hecho de que el producto del açaí proviene de una extracción no maderable y, por lo tanto, depende fuertemente de las condiciones naturales de suelo y clima favorables para su desarrollo. Ganar el sello de Comercio Justo se ha convertido en una alternativa para que los extractivistas aumenten la visibilidad del producto en el mercado y también en una atractiva oportunidad de negocio, ya que existe un mercado dispuesto a pagar un precio premium por un producto orgánico diferenciado cultivado bajo el manejo forestal sustentable. de la agrobiodiversidad.A proposta dessa pesquisa foi analisar empiricamente se os elementos da cocriação de valor: Diálogo, Acesso, Risco e Transparência-DART, se relacionam com a certificação Fair Trade e quais os benefícios gerados dessa relação. O estudo foi desenvolvido a partir da perspectiva de atuação de 151 cooperados extrativistas. Objeto de estudo foi a Cooperativa Agroextrativista Veneza do Marajó, que é certificada Fair Trade desde 2014. Para atender ao objetivo proposto empregou-se observação de campo e utilização de survey. Os dados quantitativos foram analisados por meio de técnicas de estatística descritiva e fatorial confirmatória. Os resultados demonstraram que o DART se faz presente na cooperativa estudada, sendo o Risco a variável de maior representatividade. Esse resultado pode ter ampla relação com o fato de o produto açaí ser proveniente do extrativismo não madeireiro, por isso, fortemente dependente das condições naturais de solo e clima favoráveis para seu desenvolvimento. A conquista do selo Fair Trade tornou-se uma alternativa para os extrativistas aumentarem a visibilidade do produto frente ao mercado e também uma oportunidade de negócio atrativo, visto que existe um mercado disposto a pagar um preço prêmio por um produto orgânico diferenciado e cultivado sob o manejo florestal sustentável da agrobiodiversidade.Universidade Estadual Paulista2022-12-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPaper peer-reviewedapplication/pdfapplication/pdfapplication/pdfapplication/pdfhttps://owl.tupa.unesp.br/recodaf/index.php/recodaf/article/view/156Electronic Journal Digital Skills for Family Farming; Vol. 8 No. 2 (2022): Electronic Journal Digital Skills for Family Farming; 74-108Revista Electrónica Competencias Digitales para Agricultura Familiar; Vol. 8 Núm. 2 (2022): Revista Electrónica Competencias Digitales para Agricultura Familiar; 74-108Revista Eletrônica Competências Digitais para Agricultura Familiar; v. 8 n. 2 (2022): Revista Competências Digitais para Agricultura Familiar; 74-1082448-0452reponame:Revista Eletrônica Competências Digitais para Agricultura Familiarinstname:Universidade Estadual Paulista (UNESP)instacron:UNESPporenghttps://owl.tupa.unesp.br/recodaf/index.php/recodaf/article/view/156/374https://owl.tupa.unesp.br/recodaf/index.php/recodaf/article/view/156/375https://owl.tupa.unesp.br/recodaf/index.php/recodaf/article/view/156/376https://owl.tupa.unesp.br/recodaf/index.php/recodaf/article/view/156/377http://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessÁdria Oliveira Farias Fernandes, BárbaraMeireles Martins, CyntiaNunes Fernandes, José LuizSarmento Silva, RosângelaCastro Gomes, Sérgio2023-03-23T14:06:51Zoai:codaf.tupa.unesp.br:8082:article/156Revistahttp://owl.tupa.unesp.br/recodaf/index.php/recodafPUBhttp://owl.tupa.unesp.br/recodaf/index.php/recodaf/oai||fernando@rodrigues.pro.br2448-04522448-0452opendoar:2023-03-23T14:06:51Revista Eletrônica Competências Digitais para Agricultura Familiar - Universidade Estadual Paulista (UNESP)false |
| dc.title.none.fl_str_mv |
The relationship between co-creation/DART elements and Fair Trade certification in the cooperative context La relación entre los elementos de la co-creación/DART y la certificación de Comercio Justo en el contexto cooperativo A relação entre os elementos da cocriação/DART e a certificação Fair Trade no contexto cooperativista |
| title |
The relationship between co-creation/DART elements and Fair Trade certification in the cooperative context |
| spellingShingle |
The relationship between co-creation/DART elements and Fair Trade certification in the cooperative context Ádria Oliveira Farias Fernandes, Bárbara Cocriação de valor DART Cooperativa Agroextrativista Veneza do Marajó Agrobiodiversidade Value co-creation DART Venice do Marajó Agroextractive Cooperative Agrobiodiversity Co-creación de valor DART Cooperativa Agroextractivista Veneza do Marajó Agrobiodiversidad |
| title_short |
The relationship between co-creation/DART elements and Fair Trade certification in the cooperative context |
| title_full |
The relationship between co-creation/DART elements and Fair Trade certification in the cooperative context |
| title_fullStr |
The relationship between co-creation/DART elements and Fair Trade certification in the cooperative context |
| title_full_unstemmed |
The relationship between co-creation/DART elements and Fair Trade certification in the cooperative context |
| title_sort |
The relationship between co-creation/DART elements and Fair Trade certification in the cooperative context |
| author |
Ádria Oliveira Farias Fernandes, Bárbara |
| author_facet |
Ádria Oliveira Farias Fernandes, Bárbara Meireles Martins, Cyntia Nunes Fernandes, José Luiz Sarmento Silva, Rosângela Castro Gomes, Sérgio |
| author_role |
author |
| author2 |
Meireles Martins, Cyntia Nunes Fernandes, José Luiz Sarmento Silva, Rosângela Castro Gomes, Sérgio |
| author2_role |
author author author author |
| dc.contributor.author.fl_str_mv |
Ádria Oliveira Farias Fernandes, Bárbara Meireles Martins, Cyntia Nunes Fernandes, José Luiz Sarmento Silva, Rosângela Castro Gomes, Sérgio |
| dc.subject.por.fl_str_mv |
Cocriação de valor DART Cooperativa Agroextrativista Veneza do Marajó Agrobiodiversidade Value co-creation DART Venice do Marajó Agroextractive Cooperative Agrobiodiversity Co-creación de valor DART Cooperativa Agroextractivista Veneza do Marajó Agrobiodiversidad |
| topic |
Cocriação de valor DART Cooperativa Agroextrativista Veneza do Marajó Agrobiodiversidade Value co-creation DART Venice do Marajó Agroextractive Cooperative Agrobiodiversity Co-creación de valor DART Cooperativa Agroextractivista Veneza do Marajó Agrobiodiversidad |
| description |
The purpose of this research was to empirically analyze whether the elements of value co-creation: Dialogue, Access, Risk and Transparency-DART, are related to Fair Trade certification and what benefits are generated from this relationship. The study was developed from the perspective of the performance of 151 extractive cooperative members. The object of study was the Cooperativa Agroextrativista Veneza do Marajó, which has been Fair Trade certified since 2014. To meet the proposed objective, field observation and survey were used. Quantitative data were analyzed using descriptive statistics and confirmatory factorial techniques. The results showed that DART is present in the studied cooperative, with Risk being the most representative variable. This result may be largely related to the fact that the açaí product comes from non-timber extraction, therefore, it is strongly dependent on the natural conditions of soil and favorable climate for its development. The achievement of the Fair Trade seal has become an alternative for extractives to increase the visibility of the product in the market and also an attractive business opportunity, since there is a market willing to pay a premium price for a differentiated organic product cultivated under the sustainable forest management of agrobiodiversity. |
| publishDate |
2022 |
| dc.date.none.fl_str_mv |
2022-12-31 |
| dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Paper peer-reviewed |
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article |
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publishedVersion |
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https://owl.tupa.unesp.br/recodaf/index.php/recodaf/article/view/156 |
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https://owl.tupa.unesp.br/recodaf/index.php/recodaf/article/view/156 |
| dc.language.iso.fl_str_mv |
por eng |
| language |
por eng |
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https://owl.tupa.unesp.br/recodaf/index.php/recodaf/article/view/156/374 https://owl.tupa.unesp.br/recodaf/index.php/recodaf/article/view/156/375 https://owl.tupa.unesp.br/recodaf/index.php/recodaf/article/view/156/376 https://owl.tupa.unesp.br/recodaf/index.php/recodaf/article/view/156/377 |
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http://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
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http://creativecommons.org/licenses/by-nc-sa/4.0 |
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openAccess |
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application/pdf application/pdf application/pdf application/pdf |
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Universidade Estadual Paulista |
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Universidade Estadual Paulista |
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Electronic Journal Digital Skills for Family Farming; Vol. 8 No. 2 (2022): Electronic Journal Digital Skills for Family Farming; 74-108 Revista Electrónica Competencias Digitales para Agricultura Familiar; Vol. 8 Núm. 2 (2022): Revista Electrónica Competencias Digitales para Agricultura Familiar; 74-108 Revista Eletrônica Competências Digitais para Agricultura Familiar; v. 8 n. 2 (2022): Revista Competências Digitais para Agricultura Familiar; 74-108 2448-0452 reponame:Revista Eletrônica Competências Digitais para Agricultura Familiar instname:Universidade Estadual Paulista (UNESP) instacron:UNESP |
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Universidade Estadual Paulista (UNESP) |
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UNESP |
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UNESP |
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Revista Eletrônica Competências Digitais para Agricultura Familiar |
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Revista Eletrônica Competências Digitais para Agricultura Familiar |
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Revista Eletrônica Competências Digitais para Agricultura Familiar - Universidade Estadual Paulista (UNESP) |
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