Analysis of the altmetric performance of the Movimento journal on the Facebook, Twitter and Instagram social networks

• Autor(a) principal: Morandin, Janaina Lais Pacheco Lara
• Data de Publicação: 2021
• Outros Autores: Vanz, Samile Andrea de Souza
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Brazilian Journal of Information Science
• Texto Completo: https://revistas.marilia.unesp.br/index.php/bjis/article/view/12146
• topic: Keywords: Scientific communication. Altmetrics. Social networks. Movimento journal.; Comunicação Científica; Altmetria; Redes sociais; Revista Movimento

The present study is a quali-quantitative, descriptive and basic documentary research, which consists of an altmetric study of the Movimento journal, by the Postgraduate Program in Physical Education, of the Federal University of Rio Grande do Sul. It analyzes all posts of the journal as profiles on the social networks Facebook, Twitter and Instagram, since their creation, with the aim of describing the posts made, analyzing the metrics regarding the periodicity and visibility, and pointing out which ones generate better engagement, besides describing the Facebook and Twitter followers profile in terms of interests and place of residence. Presents an analysis of the comments on Instagram. Date, typology, quantity and periodicity of the posts and number of mentions were collected manually in the three social networks. On Facebook and Twitter, were collected the name, city or country of domicile or origin, and profession or academic background of the followers who interacted with the posts. On Instagram, were collected the content of the comments. The results show that, over time, the engagement has increased on the three social networks, despite the periodicity of the posts being irregular. The most recurrent posts are the articles and essays. Movimento has a broad nationwide reach and a moderate international reach, featuring the interaction of academic, social and institutional profiles. It concludes that the posts with more engagement are the ones which convey current topics. Twitter is the social network which presents higher engagement with a group formed by social profile, in spite of showing less interactivity. Facebook is the social network which presents higher engagement of academic profile. Instagram is the social network which promotes most interaction and engagement in general.