Architecture of information with semiotic approach in Guia Gay São Paulo

• Autor(a) principal: Brito, Jean Fernandes
• Data de Publicação: 2019
• Outros Autores: Afonso, Raffaela Dayane, Matias, Márcio
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Brazilian Journal of Information Science
• Texto Completo: https://revistas.marilia.unesp.br/index.php/bjis/article/view/8309
• topic: Information Architecture; Semiotics; Label system; Guia Gay São Paulo; Arquitetura da Informação; Semiótica; Sistema de Rotulagem; Guia Gay São Paulo

Current Information and Communication Technologies facilitate the development of digital information environments that include entertainment, tourist information and so on. In this sense, we have launched the tourism websites for Lesbian, Gay, Bisexual, Transsexual, Transvestite and Queer (LGBTQ), which are created to provide tourist information and information for this public. These web sites have a wealth of vocabularies and specific labels for this community, so they need to be repre- sented and structured to facilitate Information Retrieval. The objective of this work was to analyze the Information Architecture with a focus on the labeling system and approaches of semiotics in the. The methodology used was non-participant observation on the website, for the data collection was used check-list based on the elements described by Rosefend, Morville and Arango (2015). Generally speaking, the website offers the services and news made available to its users, presupposing innovations in its services with regard to a space composed of convergent languages, where it is possible to divulge. In conclusion, these representations are extremely important, which corroborates the visibility of the website and the insertion of the LGBTQ community