Political communication in the digital environment: an analysis of the 2020 municipal election campaigns on facebook

Detalhes bibliográficos
Autor(a) principal: Bachini, Natasha
Data de Publicação: 2023
Outros Autores: Rosa, Keila Cristina Gonçalves, Costa, Andressa Liegi Vieira, Silva, Robson Nunes de Farias
Tipo de documento: Artigo
Idioma: por
Título da fonte: Opinião Pública (Online)
Texto Completo: https://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8671951
Resumo: In this article, we analyze the official campaigns of the candidates for city halls of all Brazilian state capitals in 2020 on Facebook. Using descriptive statistical techniques and frame analysis, we observe the best performing actors and narratives on the network and their main characteristics, such as positioning on the political spectrum, frames, alignments, and communication resources. Our results show the reaction of leftists on the social network following the 2018 elections, analyzing the posts on the profiles of small parties, which used the platform mainly to discuss the wider political conjuncture and identity issues. However, negative campaign practices and giving priority to themes with subjective appeal, such as family and religion, remained a trend, especially among pages supporting Bolsonaro, the most referenced politician during the election.
id UNICAMP-10_31dfadd21910810e8468f53fb6a73080
oai_identifier_str oai:ojs.periodicos.sbu.unicamp.br:article/8671951
network_acronym_str UNICAMP-10
network_name_str Opinião Pública (Online)
repository_id_str
spelling Political communication in the digital environment: an analysis of the 2020 municipal election campaigns on facebookLa comunicación política en el contexto digital: un análisis de las campañas electorales municipales de 2020 en facebookComunicação política no ambiente digital: uma análise das campanhas eleitorais municipais de 2020 no facebookDigital campaignsElections 2020Political communicationFramingFacebookCampañas digitalesElecciones 2020Comunicación políticaMarcoFacebookCampanhas digitaisEleições 2020Comunicação políticaEnquadramentoFacebookIn this article, we analyze the official campaigns of the candidates for city halls of all Brazilian state capitals in 2020 on Facebook. Using descriptive statistical techniques and frame analysis, we observe the best performing actors and narratives on the network and their main characteristics, such as positioning on the political spectrum, frames, alignments, and communication resources. Our results show the reaction of leftists on the social network following the 2018 elections, analyzing the posts on the profiles of small parties, which used the platform mainly to discuss the wider political conjuncture and identity issues. However, negative campaign practices and giving priority to themes with subjective appeal, such as family and religion, remained a trend, especially among pages supporting Bolsonaro, the most referenced politician during the election.En este artículo, analizamos las campañas oficiales de los candidatos a las alcaldías de las capitales de todos los estados brasileños en 2020 en Facebook. Utilizando técnicas de estadística descriptiva y análisis de marcos, observamos los actores y narrativas que mejor funcionan en la red y sus principales características, como el posicionamiento en el espectro político, los marcos, los alineamientos y los recursos de comunicación. Nuestros resultados muestran la reacción de la izquierda en la red tras las elecciones de 2018, liderada por páginas de partidos pequeños, que utilizaron la plataforma principalmente para debatir sobre la coyuntura y cuestiones identitarias. Sin embargo, las prácticas negativas de campaña y la programación de temas de apelación subjetiva, como la familia y la religión, se mantuvieron como tendencia, especialmente entre las páginas que apoyan a Bolsonaro, el político más referenciado durante las elecciones.Neste artigo, analisamos as campanhas oficiais dos(as) candidatos(as) às prefeituras de todas as capitais brasileiras, em 2020, no Facebook. A partir de técnicas de estatística descritiva e da análise de enquadramentos, observamos os atores e narrativas com melhor desempenho na rede e suas principais características, como posicionamento no espectro político, enquadramentos, alinhamentos e recursos comunicacionais. Os resultados mostram a reação da esquerda na rede após as eleições de 2018, liderada por páginas de partidos pequenos, que usaram a plataforma principalmente para discutir conjuntura e questões identitárias. Contudo, mantiveram-se como tendência as práticas de campanha negativa e o agendamento de temas de apelo subjetivo, como família e religião, sobretudo entre as páginas apoiadoras de Bolsonaro, político mais referenciado durante o pleito.Universidade Estadual de Campinas2023-01-11info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionTextoTextoinfo:eu-repo/semantics/otherapplication/pdfhttps://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8671951Opinião Pública; Vol. 28 No. 3 (2022): set./dez.; 750-786Opinião Pública; Vol. 28 Núm. 3 (2022): set./dez.; 750-786Opinião Pública; v. 28 n. 3 (2022): set./dez.; 750-7861807-0191reponame:Opinião Pública (Online)instname:Universidade Estadual de Campinas (UNICAMP)instacron:UNICAMPporhttps://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8671951/30903Brazil; 2020Brasil; 2020Brasil; 2020Copyright (c) 2022 Opinião Públicahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessBachini, NatashaRosa, Keila Cristina Gonçalves Costa, Andressa Liegi Vieira Silva, Robson Nunes de Farias 2023-01-11T17:35:51Zoai:ojs.periodicos.sbu.unicamp.br:article/8671951Revistahttps://periodicos.sbu.unicamp.br/ojs/index.php/opPUBhttps://periodicos.sbu.unicamp.br/ojs/index.php/op/oaicesop@unicamp.br||racael@unicamp.br || rop@unicamp.br1807-01910104-6276opendoar:2023-01-11T17:35:51Opinião Pública (Online) - Universidade Estadual de Campinas (UNICAMP)false
dc.title.none.fl_str_mv Political communication in the digital environment: an analysis of the 2020 municipal election campaigns on facebook
La comunicación política en el contexto digital: un análisis de las campañas electorales municipales de 2020 en facebook
Comunicação política no ambiente digital: uma análise das campanhas eleitorais municipais de 2020 no facebook
title Political communication in the digital environment: an analysis of the 2020 municipal election campaigns on facebook
spellingShingle Political communication in the digital environment: an analysis of the 2020 municipal election campaigns on facebook
Bachini, Natasha
Digital campaigns
Elections 2020
Political communication
Framing
Facebook
Campañas digitales
Elecciones 2020
Comunicación política
Marco
Facebook
Campanhas digitais
Eleições 2020
Comunicação política
Enquadramento
Facebook
title_short Political communication in the digital environment: an analysis of the 2020 municipal election campaigns on facebook
title_full Political communication in the digital environment: an analysis of the 2020 municipal election campaigns on facebook
title_fullStr Political communication in the digital environment: an analysis of the 2020 municipal election campaigns on facebook
title_full_unstemmed Political communication in the digital environment: an analysis of the 2020 municipal election campaigns on facebook
title_sort Political communication in the digital environment: an analysis of the 2020 municipal election campaigns on facebook
author Bachini, Natasha
author_facet Bachini, Natasha
Rosa, Keila Cristina Gonçalves
Costa, Andressa Liegi Vieira
Silva, Robson Nunes de Farias
author_role author
author2 Rosa, Keila Cristina Gonçalves
Costa, Andressa Liegi Vieira
Silva, Robson Nunes de Farias
author2_role author
author
author
dc.contributor.author.fl_str_mv Bachini, Natasha
Rosa, Keila Cristina Gonçalves
Costa, Andressa Liegi Vieira
Silva, Robson Nunes de Farias
dc.subject.por.fl_str_mv Digital campaigns
Elections 2020
Political communication
Framing
Facebook
Campañas digitales
Elecciones 2020
Comunicación política
Marco
Facebook
Campanhas digitais
Eleições 2020
Comunicação política
Enquadramento
Facebook
topic Digital campaigns
Elections 2020
Political communication
Framing
Facebook
Campañas digitales
Elecciones 2020
Comunicación política
Marco
Facebook
Campanhas digitais
Eleições 2020
Comunicação política
Enquadramento
Facebook
description In this article, we analyze the official campaigns of the candidates for city halls of all Brazilian state capitals in 2020 on Facebook. Using descriptive statistical techniques and frame analysis, we observe the best performing actors and narratives on the network and their main characteristics, such as positioning on the political spectrum, frames, alignments, and communication resources. Our results show the reaction of leftists on the social network following the 2018 elections, analyzing the posts on the profiles of small parties, which used the platform mainly to discuss the wider political conjuncture and identity issues. However, negative campaign practices and giving priority to themes with subjective appeal, such as family and religion, remained a trend, especially among pages supporting Bolsonaro, the most referenced politician during the election.
publishDate 2023
dc.date.none.fl_str_mv 2023-01-11
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Texto
Texto
info:eu-repo/semantics/other
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8671951
url https://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8671951
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/op/article/view/8671951/30903
dc.rights.driver.fl_str_mv Copyright (c) 2022 Opinião Pública
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Opinião Pública
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.coverage.none.fl_str_mv Brazil; 2020
Brasil; 2020
Brasil; 2020
dc.publisher.none.fl_str_mv Universidade Estadual de Campinas
publisher.none.fl_str_mv Universidade Estadual de Campinas
dc.source.none.fl_str_mv Opinião Pública; Vol. 28 No. 3 (2022): set./dez.; 750-786
Opinião Pública; Vol. 28 Núm. 3 (2022): set./dez.; 750-786
Opinião Pública; v. 28 n. 3 (2022): set./dez.; 750-786
1807-0191
reponame:Opinião Pública (Online)
instname:Universidade Estadual de Campinas (UNICAMP)
instacron:UNICAMP
instname_str Universidade Estadual de Campinas (UNICAMP)
instacron_str UNICAMP
institution UNICAMP
reponame_str Opinião Pública (Online)
collection Opinião Pública (Online)
repository.name.fl_str_mv Opinião Pública (Online) - Universidade Estadual de Campinas (UNICAMP)
repository.mail.fl_str_mv cesop@unicamp.br||racael@unicamp.br || rop@unicamp.br
_version_ 1800217018492780544

Registros relacionados