TOYS AS TEXTS: TOWARDS A MULTIMODAL FRAMEWORK TO TOYS’ SEMIOTICS

• Autor(a) principal: Almeida,Danielle Barbosa Lins de
• Data de Publicação: 2020
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Trabalhos em Lingüística Aplicada (Online)
• Texto Completo: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0103-18132020000302102
• topic: toys; semiotics; multimodality

ABSTRACT Toys, in their myriad versions, have been historically considered as objects of investigation insofar as their educational use, play and effects are concerned. Nevertheless, it must be said that academic research in the direction of toys’ multimodal configurations and meaning-making potential has been quite scant, despite a few relevant studies in the area (Caldas-Coulthard & van Leeuwen, 2001, 2002, 2004; Machin & Van Leeuwen, 2009; Almeida, 2006; 2008; 2009; 2014; 2017; 2018). This paper presentation attempts at demonstrating how systems of signification derived from the Grammar of Visual Design (VG) by Kress and van Leeuwen (2006 [1996]), such as the subsystem of modality (reality value), when combined with other concepts, such as Varney’s (1999; 2003) concept of technocracy of sensuality and Fleming’s (1996) notions of harder representationality and tactile attachment, have proved effective as theoretical tools to toy semiotics by allowing to go beyond the investigation of toys’ two-dimensional perspective to check on their material configurations such as texture, smell, kinetic possibilities and the degree of realism of these three-dimensional childhood representations. By means of primarily linguistic lens, I believe to contribute to social semiotic research through the articulation of the analysis of linguistic aspects of data with the discussion of social issues such as gender roles, diversity, representation and inclusion. All in all, my main intention is to propose an innovative, exploratory look into toys as texts as well as ideologically-loaded cultural artefacts.