The recent religious book in Brazil: a reflection on the editorial strategies of spiritualists and evangelicals

Detalhes bibliográficos
Autor(a) principal: Lewgoy, Bernardo
Data de Publicação: 2004
Tipo de documento: Artigo
Idioma: por
Título da fonte: Ciencias Sociales y Religión (Online)
Texto Completo: https://periodicos.sbu.unicamp.br/ojs/index.php/csr/article/view/8669478
Resumo: The religious book segment has had the biggest growth in Brazil’s editorial market. This article suggests a preliminary mapping of this phenomena, starting from the hypothesis that, both books and reading, when related to the religious universe, can’t be reduced into particular expressions of determined religious groups’ growth, neither can be leveled to a generic religious market – despite that, it presents certain questions and characteristics derived from the cultural and historical specificity of the object “book”. The religious editorial market expresses the growth of certain groups – like the pentecostals – and generic cultural tendencies of passages between doctrinary and denominational borders as well, where the degree of interdenominational change, expressed by market numbers and publishing companies’ titles is bigger than what is admited by the church leaders’ discourses. From the examination of kardecist and evangelic cases, the autonomy of the phenomena is inquired, and it is suggested that both the ideas of market as well as the ideas of culture must be combined in order to accomplish an interpretative model that is able to cover the phenomena.
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spelling The recent religious book in Brazil: a reflection on the editorial strategies of spiritualists and evangelicalsO livro religioso no Brasil recente: uma reflexão sobre as estratégias editoriais de espíritas e evangélicosO livro religioso no Brasil recente: uma reflexão sobre as estratégias editoriais de espíritas e evangélicos Editorial market ReligionKardecism PentecostalismoMercado editorialReligiónEspiritismoPentecostalismoMercado editorialReligiãoEspiritismoPentecostalismoThe religious book segment has had the biggest growth in Brazil’s editorial market. This article suggests a preliminary mapping of this phenomena, starting from the hypothesis that, both books and reading, when related to the religious universe, can’t be reduced into particular expressions of determined religious groups’ growth, neither can be leveled to a generic religious market – despite that, it presents certain questions and characteristics derived from the cultural and historical specificity of the object “book”. The religious editorial market expresses the growth of certain groups – like the pentecostals – and generic cultural tendencies of passages between doctrinary and denominational borders as well, where the degree of interdenominational change, expressed by market numbers and publishing companies’ titles is bigger than what is admited by the church leaders’ discourses. From the examination of kardecist and evangelic cases, the autonomy of the phenomena is inquired, and it is suggested that both the ideas of market as well as the ideas of culture must be combined in order to accomplish an interpretative model that is able to cover the phenomena.O segmento do livro religioso é o que mais tem crescido no mercado editorial brasileiro. O presente artigo sugere um mapeamento preliminar deste fenômeno, partindo da hipótese de que o livro e a leitura, quando relacionados com o universo religioso, nem podem ser reduzidas a expressões particulares do crescimento geral de determinados grupos religiosos, nem podem ser nivelados a um genérico mercado religioso, apresentando problemáticas e características próprias. O mercado editorial religioso expressa tanto o crescimento de grupos particulares – como os neopentecostais – quanto tendências culturais genéricas de passagens entre fronteiras doutrinárias e denominacionais, aonde o grau de troca interdenominacional, expresso pelos indicadores do mercado e pelos títulos das editoras é maior do que o admitido pelos discursos dos líderes das Igrejas. A partir do exame dos casos espírita e evangélico, pergunta-se aqui pela autonomia do fenômeno e sugere-se que tanto as idéias de mercado quanto de cultura devem ser combinadas a fim de dar conta de um modelo interpretativo abrangente do fenômeno.O segmento do livro religioso é o que mais tem crescido no mercado editorial brasileiro. O presente artigo sugere um mapeamento preliminar deste fenômeno, partindo da hipótese de que o livro e a leitura, quando relacionados com o universo religioso, nem podem ser reduzidas a expressões particulares do crescimento geral de determinados grupos religiosos, nem podem ser nivelados a um genérico mercado religioso, apresentando problemáticas e características próprias. O mercado editorial religioso expressa tanto o crescimento de grupos particulares – como os neopentecostais – quanto tendências culturais genéricas de passagens entre fronteiras doutrinárias e denominacionais, aonde o grau de troca interdenominacional, expresso pelos indicadores do mercado e pelos títulos das editoras é maior do que o admitido pelos discursos dos líderes das Igrejas. A partir do exame dos casos espírita e evangélico, pergunta-se aqui pela autonomia do fenômeno e sugere-se que tanto as idéias de mercado quanto de cultura devem ser combinadas a fim de dar conta de um modelo interpretativo abrangente do fenômeno.Universidade Estadual de Campinas2004-12-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionTextoTextoinfo:eu-repo/semantics/otherapplication/pdfhttps://periodicos.sbu.unicamp.br/ojs/index.php/csr/article/view/866947810.22456/1982-2650.2266Ciencias Sociales y Religión/Ciências Sociais e Religião; Vol. 6 No. 6 (2004); 51-69Ciencias Sociales y Religión/Ciências Sociais e Religião; Vol. 6 Núm. 6 (2004); 51-69Ciencias Sociales y Religión/Ciências Sociais e Religião; v. 6 n. 6 (2004); 51-691982-2650reponame:Ciencias Sociales y Religión (Online)instname:Universidade Estadual de Campinas (UNICAMP)instacron:Unicampporhttps://periodicos.sbu.unicamp.br/ojs/index.php/csr/article/view/8669478/28780Brazil; ContemporaryBrasil; contemporáneoBrasil; contemporâneoDerechos de autor 2020 Bernardo Lewgoyhttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessLewgoy, Bernardo2022-08-08T19:47:17Zoai:ojs.periodicos.sbu.unicamp.br:article/8669478Revistahttps://periodicos.sbu.unicamp.br/ojs/index.php/csrPUBhttps://periodicos.sbu.unicamp.br/ojs/index.php/csr/oaicienciassocialesyreligion@gmail.com||1982-26501518-4463opendoar:2022-08-08T19:47:17Ciencias Sociales y Religión (Online) - Universidade Estadual de Campinas (UNICAMP)false
dc.title.none.fl_str_mv The recent religious book in Brazil: a reflection on the editorial strategies of spiritualists and evangelicals
O livro religioso no Brasil recente: uma reflexão sobre as estratégias editoriais de espíritas e evangélicos
O livro religioso no Brasil recente: uma reflexão sobre as estratégias editoriais de espíritas e evangélicos
title The recent religious book in Brazil: a reflection on the editorial strategies of spiritualists and evangelicals
spellingShingle The recent religious book in Brazil: a reflection on the editorial strategies of spiritualists and evangelicals
Lewgoy, Bernardo
Editorial market
Religion
Kardecism
Pentecostalismo
Mercado editorial
Religión
Espiritismo
Pentecostalismo
Mercado editorial
Religião
Espiritismo
Pentecostalismo
title_short The recent religious book in Brazil: a reflection on the editorial strategies of spiritualists and evangelicals
title_full The recent religious book in Brazil: a reflection on the editorial strategies of spiritualists and evangelicals
title_fullStr The recent religious book in Brazil: a reflection on the editorial strategies of spiritualists and evangelicals
title_full_unstemmed The recent religious book in Brazil: a reflection on the editorial strategies of spiritualists and evangelicals
title_sort The recent religious book in Brazil: a reflection on the editorial strategies of spiritualists and evangelicals
author Lewgoy, Bernardo
author_facet Lewgoy, Bernardo
author_role author
dc.contributor.author.fl_str_mv Lewgoy, Bernardo
dc.subject.por.fl_str_mv Editorial market
Religion
Kardecism
Pentecostalismo
Mercado editorial
Religión
Espiritismo
Pentecostalismo
Mercado editorial
Religião
Espiritismo
Pentecostalismo
topic Editorial market
Religion
Kardecism
Pentecostalismo
Mercado editorial
Religión
Espiritismo
Pentecostalismo
Mercado editorial
Religião
Espiritismo
Pentecostalismo
description The religious book segment has had the biggest growth in Brazil’s editorial market. This article suggests a preliminary mapping of this phenomena, starting from the hypothesis that, both books and reading, when related to the religious universe, can’t be reduced into particular expressions of determined religious groups’ growth, neither can be leveled to a generic religious market – despite that, it presents certain questions and characteristics derived from the cultural and historical specificity of the object “book”. The religious editorial market expresses the growth of certain groups – like the pentecostals – and generic cultural tendencies of passages between doctrinary and denominational borders as well, where the degree of interdenominational change, expressed by market numbers and publishing companies’ titles is bigger than what is admited by the church leaders’ discourses. From the examination of kardecist and evangelic cases, the autonomy of the phenomena is inquired, and it is suggested that both the ideas of market as well as the ideas of culture must be combined in order to accomplish an interpretative model that is able to cover the phenomena.
publishDate 2004
dc.date.none.fl_str_mv 2004-12-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Texto
Texto
info:eu-repo/semantics/other
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/csr/article/view/8669478
10.22456/1982-2650.2266
url https://periodicos.sbu.unicamp.br/ojs/index.php/csr/article/view/8669478
identifier_str_mv 10.22456/1982-2650.2266
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/csr/article/view/8669478/28780
dc.rights.driver.fl_str_mv Derechos de autor 2020 Bernardo Lewgoy
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Derechos de autor 2020 Bernardo Lewgoy
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.coverage.none.fl_str_mv Brazil; Contemporary
Brasil; contemporáneo
Brasil; contemporâneo
dc.publisher.none.fl_str_mv Universidade Estadual de Campinas
publisher.none.fl_str_mv Universidade Estadual de Campinas
dc.source.none.fl_str_mv Ciencias Sociales y Religión/Ciências Sociais e Religião; Vol. 6 No. 6 (2004); 51-69
Ciencias Sociales y Religión/Ciências Sociais e Religião; Vol. 6 Núm. 6 (2004); 51-69
Ciencias Sociales y Religión/Ciências Sociais e Religião; v. 6 n. 6 (2004); 51-69
1982-2650
reponame:Ciencias Sociales y Religión (Online)
instname:Universidade Estadual de Campinas (UNICAMP)
instacron:Unicamp
instname_str Universidade Estadual de Campinas (UNICAMP)
instacron_str Unicamp
institution Unicamp
reponame_str Ciencias Sociales y Religión (Online)
collection Ciencias Sociales y Religión (Online)
repository.name.fl_str_mv Ciencias Sociales y Religión (Online) - Universidade Estadual de Campinas (UNICAMP)
repository.mail.fl_str_mv cienciassocialesyreligion@gmail.com||
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