Agro is everything: rede globo and the production of meanings in the urban/rural relationship

Detalhes bibliográficos
Autor(a) principal: Oliveira, Tânia Pitombo de
Data de Publicação: 2020
Outros Autores: Costa, Débora Pereira Lucas
Tipo de documento: Artigo
Idioma: por
Título da fonte: Rua (Campinas. Online)
Texto Completo: https://periodicos.sbu.unicamp.br/ojs/index.php/rua/article/view/8663429
Resumo: This article takes a look at the agro institutional campaign Agro: a indústria-riqueza do Brasil. The initiative produced and carried by Rede Globo de Televisão, from 2016, is marked by a repeat, every day, in the commercial spaces of the network's programming grid. In this reflection, we analyze the modes of meaning of the agro formulation as the proposal of a new concept, which updates the relations between city, countryside, urban and rural. The study is guided by Discourse Analysis, in the perspectives of Michel Pêcheux and Eni Orlandi, thinking about the relationships that link the historical, ideological and political to an agro that, in the statement of Rede Globo, is inseparable from technology, of all kinds of people and covers all sectors that move the country's economy.  
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spelling Agro is everything: rede globo and the production of meanings in the urban/rural relationshipAgro é tudo: a rede globo e a produção de sentidos na relação urbano/ruralDiscourseAgroAgrobusinessRede globoDiscursoAgroAgronegócioRede globoThis article takes a look at the agro institutional campaign Agro: a indústria-riqueza do Brasil. The initiative produced and carried by Rede Globo de Televisão, from 2016, is marked by a repeat, every day, in the commercial spaces of the network's programming grid. In this reflection, we analyze the modes of meaning of the agro formulation as the proposal of a new concept, which updates the relations between city, countryside, urban and rural. The study is guided by Discourse Analysis, in the perspectives of Michel Pêcheux and Eni Orlandi, thinking about the relationships that link the historical, ideological and political to an agro that, in the statement of Rede Globo, is inseparable from technology, of all kinds of people and covers all sectors that move the country's economy.  Este artigo lança o olhar sobre a campanha institucional Agro: a indústria-riqueza do Brasil. A iniciativa, produzida e veiculada pela Rede Globo de Televisão, a partir de 2016, é marcada pela repetição diária nos espaços comerciais da grade de programação da emissora. Nesta reflexão, analisa-se os modos de significação da formulação agro como a proposta de um novo conceito, que atualiza as relações entre cidade, campo, urbano e rural. O estudo norteia-se pela Análise do Discurso, nas perspectivas de Michel Pêcheux e Eni Orlandi, pensando as relações que vinculam o histórico, o ideológico e o político para um agro que, no dizer da Rede Globo, é indissociável da tecnologia, de todo o tipo de pessoas e que abrange todos os setores que movimentam a economia do país.   Universidade Estadual de Campinas2020-11-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionTextoinfo:eu-repo/semantics/otherapplication/pdfhttps://periodicos.sbu.unicamp.br/ojs/index.php/rua/article/view/866342910.20396/rua.v26i2.8663429RUA; Vol. 26 No. 2 (2020): nov; 653-677RUA; v. 26 n. 2 (2020): nov; 653-6772179-99111413-2109reponame:Rua (Campinas. Online)instname:Universidade Estadual de Campinas (Unicamp)instacron:UNICAMPporhttps://periodicos.sbu.unicamp.br/ojs/index.php/rua/article/view/8663429/25598Brazil; 2016Brasil; 2016Copyright (c) 2020 RUAhttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessOliveira, Tânia Pitombo de Costa, Débora Pereira Lucas 2020-12-16T20:45:39Zoai:ojs.periodicos.sbu.unicamp.br:article/8663429Revistahttps://periodicos.sbu.unicamp.br/ojs/index.php/ruaPUBhttps://periodicos.sbu.unicamp.br/ojs/index.php/rua/oaipublabe@unicamp.br2179-99111413-2109opendoar:2020-12-16T20:45:39Rua (Campinas. Online) - Universidade Estadual de Campinas (Unicamp)false
dc.title.none.fl_str_mv Agro is everything: rede globo and the production of meanings in the urban/rural relationship
Agro é tudo: a rede globo e a produção de sentidos na relação urbano/rural
title Agro is everything: rede globo and the production of meanings in the urban/rural relationship
spellingShingle Agro is everything: rede globo and the production of meanings in the urban/rural relationship
Oliveira, Tânia Pitombo de
Discourse
Agro
Agrobusiness
Rede globo
Discurso
Agro
Agronegócio
Rede globo
title_short Agro is everything: rede globo and the production of meanings in the urban/rural relationship
title_full Agro is everything: rede globo and the production of meanings in the urban/rural relationship
title_fullStr Agro is everything: rede globo and the production of meanings in the urban/rural relationship
title_full_unstemmed Agro is everything: rede globo and the production of meanings in the urban/rural relationship
title_sort Agro is everything: rede globo and the production of meanings in the urban/rural relationship
author Oliveira, Tânia Pitombo de
author_facet Oliveira, Tânia Pitombo de
Costa, Débora Pereira Lucas
author_role author
author2 Costa, Débora Pereira Lucas
author2_role author
dc.contributor.author.fl_str_mv Oliveira, Tânia Pitombo de
Costa, Débora Pereira Lucas
dc.subject.por.fl_str_mv Discourse
Agro
Agrobusiness
Rede globo
Discurso
Agro
Agronegócio
Rede globo
topic Discourse
Agro
Agrobusiness
Rede globo
Discurso
Agro
Agronegócio
Rede globo
description This article takes a look at the agro institutional campaign Agro: a indústria-riqueza do Brasil. The initiative produced and carried by Rede Globo de Televisão, from 2016, is marked by a repeat, every day, in the commercial spaces of the network's programming grid. In this reflection, we analyze the modes of meaning of the agro formulation as the proposal of a new concept, which updates the relations between city, countryside, urban and rural. The study is guided by Discourse Analysis, in the perspectives of Michel Pêcheux and Eni Orlandi, thinking about the relationships that link the historical, ideological and political to an agro that, in the statement of Rede Globo, is inseparable from technology, of all kinds of people and covers all sectors that move the country's economy.  
publishDate 2020
dc.date.none.fl_str_mv 2020-11-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Texto
info:eu-repo/semantics/other
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/rua/article/view/8663429
10.20396/rua.v26i2.8663429
url https://periodicos.sbu.unicamp.br/ojs/index.php/rua/article/view/8663429
identifier_str_mv 10.20396/rua.v26i2.8663429
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.sbu.unicamp.br/ojs/index.php/rua/article/view/8663429/25598
dc.rights.driver.fl_str_mv Copyright (c) 2020 RUA
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 RUA
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.coverage.none.fl_str_mv Brazil; 2016
Brasil; 2016
dc.publisher.none.fl_str_mv Universidade Estadual de Campinas
publisher.none.fl_str_mv Universidade Estadual de Campinas
dc.source.none.fl_str_mv RUA; Vol. 26 No. 2 (2020): nov; 653-677
RUA; v. 26 n. 2 (2020): nov; 653-677
2179-9911
1413-2109
reponame:Rua (Campinas. Online)
instname:Universidade Estadual de Campinas (Unicamp)
instacron:UNICAMP
instname_str Universidade Estadual de Campinas (Unicamp)
instacron_str UNICAMP
institution UNICAMP
reponame_str Rua (Campinas. Online)
collection Rua (Campinas. Online)
repository.name.fl_str_mv Rua (Campinas. Online) - Universidade Estadual de Campinas (Unicamp)
repository.mail.fl_str_mv publabe@unicamp.br
_version_ 1799308038919684096

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